Some common secrets of rapid growth of real estate websites

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At present, large and small number of real estate sites, a variety of operating models are endless, before I am unfamiliar with the real estate industry far more than the understanding of English, I have always thought that I will not contact the real estate industry, but everything is difficult, I have started in the operation of the real estate network.

Now let me talk about my unique operation of the real estate network: I run the overseas Real Estate Network is currently the first domestic for the overseas real estate information platform, because of the uniqueness of the site, I will he divided into several stages of promotion and operation.

First of all: the use of "doctrine" to find a long complement short

What I mean by "doctrine" requires us to think hard, because now the domestic real estate website industry has been the well-known station monopoly, some small sites almost difficult to survive, to use innovative models and the lowest cost to operate, we must learn how to "doctrine", targeted at the current domestic Sohu focus, Tencent Blue Room, SINA le habitat , SouFun, and the recent emergence of Baidu le Habitat. I want to be on the real estate platform on the development is more and more difficult. But what I am running is the Overseas property network, and the domestic property has many different, although the pattern is close, but the content difference is too big. But we still need a lot of reference to the domestic real estate website operation mode to seek long complement.

Second: the development of Operational promotion plan

No matter what I do, I think we need to plan, because there are plans that may save more time in thinking. Must arrange the daily work and the monthly plan, must monitor the statistic good every day website small change, learns to summarize. Only this kind of website will develop for a long time, do not loose fishing.

In addition: increase the weight of the site and ranking

It is important to increase the weight and rank of the website, only with the keyword ranking, there will be flow, to save more capital to operate, such as I stand the most important keywords overseas real estate network, overseas real estate, foreign property network, I suggest the best friends of domestic real estate network or regional, such as Shenzhen Real Estate, Beijing real Estate So in order to quickly line up, at this stage we can appropriately give some revenue to do publicity, input does not have to be very large, but must be targeted, it is best to make some free, such as bulk mail, soft text promotion, as well as other Web site platform resources, friendship links, advertising swaps and other promotion, specific still a lot of, In fact, there are a lot of free online. These can bring very close traffic, flow is the guarantee of ranking, and then in the site to adjust the optimization so as to row on the first page. These methods are mainly for small and medium sized Web sites, if need to develop faster, it needs to participate in some search engines or portals paid ads.

Finally: the establishment of Word-of-mouth to expand outward

After the current several stages completes, the website will naturally start to accumulate some funds, may also attract the venture capital. This time do not have to focus on SEO, because if a site wants to succeed is not just SEO. To do a real estate network, especially to do a regional real estate network, the most important is Word-of-mouth and brand. For example, I run the overseas Real Estate Network, I will be like the company often proposed to do some brand promotion of advertising, establish a good reputation. Only when your station has a good reputation, access and traffic will have a greater breakthrough, visitors will often pay attention to your site. And the most important point is that the site should constantly add to the innovative model, which will enhance your competitiveness in the peer.

At present, the first overseas real Estate network Http://www.hwfcw.com also officially started investment, if we are interested in the words can join us for common development.