Some electric business enterprises move the end of data, Poly-Mei excellent product is a mystery

The editor's agency predicts that in 2018 the volume of the mobile end will be busy at 54% of total merchandise sales. Is the mobile end occupied by half? 2018 is not yet, the specific ratio can not be accurately predicted, but the day has changed, the user is migrating to the mobile end. Billion power network in accordance with the recent public information organized some of the electrical business enterprises in the mobile end of the data, for reference only.

Amoy Brand (Han clothing house, Mann)

Han du clothing

Korean Clothing house founder Chong in micro-blog revealed the Korean clothing house flagship store July 2014 data: (1) PC-side data: daily average visitors: 630,043 daily average visit: 1,324,011 average access depth: 1.98 customer Price: 152.76 deal Repeat guest accounted for: 43.92% (2) Wireless Mobile end: daily average number of visitors: 281,944 daily average visit: 1,705,234 average access depth: 5.93 guest Price: 142.67 deal Repeat customer accounted for: 38.7%.

Inman

Fang Jianhua, founder of the Internet cotton and linen clothing brand, said that at present the mobile end of the market accounted for about 50%, the next five years will certainly exceed 70%. The mobile division does not have sales KPI, the first year of positioning is to do a good job mobile end community, no sales requirements.

June, Fang Jianhua revealed that the Mann Micro Amoy fans have reached 2.71 million.

According to billion power network to understand that in the first quarter of 2014, the Mann in the wireless end of the transaction accounted for more than 40%, flow accounted for 60%.

Comprehensive (Dangdang, Alibaba, Jing Dong, suning)

Dangdang

Dangdang CEO Guoqing recently revealed Dangdang mobile end of data, June wireless traffic continued to rise, app orders accounted for 30%.

Dangdang recently launched the new version of iOS mobile phone when the app, the page to reduce the classification level, at the same time in a specific library to increase the classification, launch the product search function in the museum, and the single product page and the layout of the homepage to adjust.

Alibaba

In the first quarter of 2014, the proportion of Alibaba Group mobile turnover to total turnover rose from 10.7% to 27.4%, with a total turnover of 118 billion yuan, with revenues rising by 691% from a year earlier, to 1.162 billion yuan, and the income ratio already up to 12% per cent.

Mobile end users, the first quarter of 2014 Mobile end month active users are up to 163 million, the chain increased by 19.9%. and the comprehensive acquisition of UC, but also let Alibaba in the global access to 264 million active users.

According to the 2014-year quarterly shopping data released by Eric Consulting, Alibaba's mobile-end penetration (based on mobile phone users) reached 14.1%, up 6.6% from the terminal attribute.

Jing Dong

Jing Dong 618 promotion, Jingdong Mobile phone client, micro-letter and mobile phone QQ portal All exerting force, June 18 from the mobile end of the total amount of the total proportion of about One-fourth.

Suning

According to Suning Tesco released June 18 transcripts, Suning easy to purchase mobile end sales growth of 500%.

Suning said that the May 2014 growth rate of Suning shopping on the Android distribution platform increased by 93.2% per cent last month.

Cross-border electricity dealers

EBay

A group of data released by the cross-border electric business platform on ebay has shown a strong rise in mobile apps: In 2013, ebay's mobile turnover reached $22 billion trillion, with mobile users representing 40% of the total new 36 million subscribers a year.

Billion power network learned that as of the first quarter of 2014, ebay mobile app downloads more than 240 million times in the world, ebay's total business volume of 40% and mobile devices (that is, users through mobile devices access or shelves of goods), The world has more than 620 million products posted via the ebay mobile platform, with more than 8.2 million items posted on the ebay mobile platform each week.

At the same time, the data also shows that the ebay greater China sellers on the mobile side of the volume has also been greatly improved.

International electricity Dealers

European Electricity Dealers

Wijnand Jongen, chairman of the Executive committee of the European Association of E-commerce, disclosed the current developments in European E-commerce: in 2013, European E-commerce transactions amounted to $496.9 billion trillion (about 363 billion euros), up 19% per cent year-on-year.

From mobile E-commerce, in 2013, the volume of online retail sales in Europe, only 5.5% of the turnover is from the mobile end. Mobile-end transactions accounted for more than the European average in the United Kingdom (12%), Scandinavian Pen. (8%), Italy (7%), Spain (7%), Austria (6%) and the Netherlands (6%).

Shopping Guide

Beautiful said

Beauty said from the shopping guide platform for mobile operators, according to media reports, its app total installed capacity of more than 75 million, mobile end orders trading far beyond the PC end, accounting for more than 70%, app per capita access time more than 30 minutes.

American Regiment

The first half of the United States Network mobile end turnover reached more than 11 billion yuan, local life services or become a major mobile internet profit industry.

According to the United States, the head of the network related to the United States, the first half of the U.S. regiment's turnover has exceeded last year's 16 billion yuan, of which the mobile end contributed more than 70% of the turnover. The exchange ratio of the mobile end is still rising, and the trend is clear, the U.S. group mobile end of the year will be more than 30 billion yuan turnover.

U.S. network CEO Wang has also revealed that the United States Group Network currently has 90 million active mobile users, mobile applications for the platform to contribute about 70% of the turnover. The United States Group net turnover will reach 40 billion yuan this year, compared with 2013 (16 billion yuan) growth of more than one times.

Single category

Taobao mother and Child

Taobao mother and child wireless business leader, as of June 2014, Taobao mother and child sellers shop daily turnover of 35% from the wireless end.

Beauty Makeup Electric Dealer

Poly-Mei Excellent products

In a April IPO prospectus to the US sec, Poly-Mei products showed that its mobile end since its launch in May 2012 has reached 49% of the total platform turnover by the first quarter of 2014.

At the end of 2012, Poly-Mei Products mobile end of the sales accounted for more than actually only 10.8%, more than a year, has turned over 4 times times, half of the position in the mobile electric business.

Unfortunately, however, in the prospectus, the specific composition of this data does not read in detail, including the mobile end of the order number, turnover, customer unit price, flow level, user structure, and so on, the industry's most concerned about the number, Poly-Mei excellent products even do not want to "still hold the pipa half cover."

Special sellers

Only product will

Only in the first quarter of 2014, only goods will be mobile sales accounted for 36%, the chain growth of 70%, the April mobile sales accounted for 43.6% of sales, while the mobile end of the micro-letter payment also developed very quickly.

Only the goods will be the first quarter of last year, only the mobile end of the total sales accounted for 8%, to the fourth quarter of last year, the proportion has increased to 23%, the future of the projected mobile end sales will be more rapid growth.