Some points for solving the development of electronic commerce

In recent years, China's e-commerce market has been gradually standardized, relevant policies and regulations have been promulgated, the relevant departments of the initial formation of cooperation mechanism; e-commerce service Platform Credit guarantee electronic payment logistics distribution and electronic certification services such as the rapid development of the social E-commerce application awareness, E-commerce application scope and the scale of the expansion. E-commerce in China has entered the key stage of rapid development and become an important part of China's modern market system, but there are still some outstanding problems to be solved urgently.

The prominent problem that restricts the development of electronic commerce. First, the traditional enterprise information level is mostly low, especially the business process organization structure and operation mode still not meet the requirements of management information. Second, the monopoly of electronic commerce market and the homogeneity of the development of excessive competition coexist. In the first half of 2011, the domestic main business-to-business (Enterprise to enterprise) service providers, an enterprise accounted for 52.8% of the market share; business to consumers in the online shopping market, an online mall transaction size accounted for 48.5%;C2C (consumer to consumer) market, an enterprise share of 90.3%. At the same time, due to low technology threshold, a large number of e-commerce sites to repeat the construction of low-level, resulting in huge waste of resources and vicious disorderly competition. Third, E-commerce business management lags behind, weak supervision of e-commerce activities. E-commerce enterprises in the management of various data information integration and utilization is not enough, the development of E-commerce intelligence is insufficient. On the other hand, many e-commerce disputes occurred in recent years, reflecting the lack of e-commerce supervision. The virtual nature of the network makes the credit problem of e-commerce highlight, some market participants lack of credit damage the healthy development of E-commerce. The relative lag of the electronic Commerce regulation construction, the market access Service supervision system the credit system statistical monitoring system industry investment and financing mechanism needs to be established and perfected urgently.

To promote the good and fast development of E-commerce Focus point. At present, to solve the problems restricting the development of e-commerce, we need to focus on the following aspects. First of all, strengthen the integration of the real economy and E-commerce, tamp the foundation of the development of E-commerce. We should stick to the road that electronic commerce leads Enterprise informatization to promote the development of e-commerce. Enterprises should seize the favorable opportunity, through the development of E-commerce to achieve business process optimization and reorganization, improve the level of information management. Second, strengthen market supervision, promote the healthy and orderly development of E-commerce. Protect the competition, oppose the Monopoly, guide the electronic Commerce website to take the personalized specialization development road. To crack down on fraud and infringement of intellectual property rights. Increase market access thresholds. Third, encourage innovation, improve enterprise management level. Stimulate the enterprise innovation vigor, encourage the electronic commerce service technology and the model innovation, impels the commercial model commercial mode innovation. Fully tap the network information resources, and actively develop intelligent business. Accelerate the application and transformation of new technology and new achievements, promote the establishment of E-commerce cloud computing public service platform, solve the problem of restricting the development of e-commerce service platform's computing capacity storage space and bandwidth resources. Building E-commerce and Internet Business Integration application demonstration platform, promote the integration of Internet technology and e-commerce innovation. Iv. encouraging the development of e-commerce services. Encourage the development of the intermediary service platform of the service platform of e-commerce transaction services, cultivate a group of e-commerce service enterprises with industry influence, and actively promote the development and application of high value-added e-commerce derivatives. Encourage E-commerce service enterprises to explore the international market and accelerate the integration with the international e-commerce market. This paper explores the integrated innovation of supporting system construction and electronic transaction for electronic payment logistics credit service security authentication, and promotes the organic combination of technology application and business model innovation.

(Author unit: Hubei University of Economics)