Some problems needing attention before network promotion

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As always, to get a project, the first thing is not to think how to promote, but the product of this enterprise is what, these products have what characteristics, the network characteristics of the customer base and so on. For the site I claim, there are several things I need to consider when considering the characteristics of the industry:

First, the most basic and important point is how much you know the company you claim.

I can not even the most basic business conditions are not clear, blindly said I want to blog marketing, I want to SEO, to really this estimate is very depressed. The method is not wrong, the question is what is suitable for you? To know, network marketing, not SEO, not natural rankings, but real customers. In addition, the bloody lesson: efforts to deal with my relationship with the enterprise, and business to do a good job of communication. I you claim the enterprise than I you know more customers, more understand their purchase habits. Therefore, this is very important and very important. (Daisy is still studying)

Second, where are my target groups?

The internet is so large, my manpower is limited, it is impossible to "cast a net in the sky". So, you have to decide where my target group is? What are their network features? I claim the enterprise selling toothpicks, chopsticks and other products, you can consider the hotel is their customer base? General hotels are through what network channels into toothpicks, chopsticks and other tableware supplies? They are directly into some business-to-business websites (such as Alibaba, Marco Polo, intelligence, etc.) search suppliers, or from the search engine to start? (still in communication with the enterprise) here, have to say, although now the scale of the domestic search engine market has reached 5 billion, but does not mean that search engine marketing is a panacea. When you see Google and Baidu, peer sites are not SEO, it is necessary to consider whether it is because they do not have the consciousness, or they are in other more effective way to promote?

Third, what are my product features?

Different products, there are different key characteristics. For example, bread, also divided into barbecued pork buns, bean sandbags. My client base is searching for products such as toothpicks, is according to the price search, or the type of toothpick products (such as spicy toothpick what, etc.); once did a project on cosmetics, said to quickly build up the site, and then we quickly put it out. At that time Daisy was thinking, take the site easy, but at least have to think about the first page of the directory classification it? OK, the last site is put up, thousands of products are driven in the 51 holiday on the shelves, the problem is the last home directory classification really does not meet the user's search habits, and finally can only change. After this incident, I told myself, impatient to eat hot tofu. Similarly, do not skip these steps in order to catch speed.

At the same time, also need to consider the sale of toothpicks and chopsticks is the price advantage, or quality to dominate? Avoid disadvantages. When the target group entered my site, I had to be very clear to tell them: Why do you my family products. (In this regard, still communicating with the enterprise, so the specific is not sure) at the same time, should identify the sales potential of products (such as which product best-selling?), on some sites, can be published on the main product information, the first customer base to attract to our website.

Four, do not overestimate your ability.

You say SEO, I said SEO, everyone said Seo, obviously SEO is expected to become one of the first choice for network promotion. But the question is, how much do I know about SEO? Do I have the ability to go to a crossbow? To know, even if it is to do the garbage SEO is to master the strength of: the strength of the small no effect, the intensity of too much is too easy to be Baidu K off. Only by some superficial cognition, on the trade rashly said I want to do SEO for the enterprise, is not it seems a bit naïve?

Do not overestimate their ability, but also include do not think to promote the promotion of even very hard to promote, it will certainly have effect. That's quite wishful thinking. It is important to recognize your own strength. You can say that the game is to practice, if we know so much, why do we have to participate in the game. Ok, if you are holding me is to try the wrong attitude to do one thing, then I have nothing to say.

Five, don't let your preferences affect your judgment.

Yesterday in the video internship class, thought had worked for IBM teacher told such a thing: a large enterprise project leader had let software designers with java6.0 compiled a set of procedures, the results applied to the machine when found not compatible. My experience with this is that, as individuals, you can get a head start trying a lot of different technologies, but as a business worker, you should consider what the technology means to an enterprise project. Is it because you like SEO to promote it?

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