Spring five tyrants decisive battle mobile entrepreneurs need to find a breakthrough from these three points

Now, the entire Chinese Internet industry is undergoing a major migration, from the desktop Internet to the mobile internet magnificent, irreversible migration. Baidu, Alibaba, Tencent, Beijing-east, Millet, the five big giants, is eating up the entire industry. "Spring and Autumn five PA BATJM" Now, Baidu, Ali Alibaba, Tencent Tencent, Jing Dong Jingdong, MI is the focus of the entire Chinese Internet. In 2012 years or so, China's Internet is recognized only Baidu, Alibaba, Tencent, "three mountains." Robin Circle Flow, connect people and information, Ma Yun Circle business chain, connect people and merchandise, Ma Teng ring users, connect people and people. The three-strong control, the most influential, the highest market capitalisation, is the industry's fear to call bat. Over the past few years, the rapid rise of the two major groups, Jing Dong and Millet, is the biggest phenomenon in the industry. BEIJING-East last year listed in the United States, the market value has exceeded 30 billion U.S. dollars. And Millet turned out 3 years, with the latest round of financing calculation has been done to 45 billion U.S. dollars. Lei June Card is "people connected equipment", Liu is also very fierce, to dry into a never had "authentic + logistics +it system" Big Mac! The five companies, which have a market capitalisation of more than 200 billion yuan, are far more than all the rest of the company (the sixth is more than 70 billion yuan). Let's call it "spring and Autumn Five Pa", it can be abbreviated as BATJM by letter abbreviation. Think about two years ago, the industry pattern or table, did not know the Internet fast-changing, the market does not believe in tears, only the most "not bad" market capitalisation----like the world's 500 strong only to recognize sales of this standard, too. Almost every quantity of the acquisition is that they are bidding, they hand a wave of billions of U.S. dollars, the five camps alliances the treacherous, cross-border and Internet integration constantly break the imagination ... It is not surprising that the big sights and events unheard of in the early years of the river have occurred in five tyrants. No matter the current practitioners, the preparation of entrepreneurship, investors, as well as a variety of third-party institutions, have to think of a serious problem: the face of mobile big change, how to find their own way of life in the five-bully pattern? "Information flow: Cut into the trading link is kingly" "Infernal Affairs before the biography" There is a very famous, very popular lines: "Out of the mix, always to return." "I apply this sentence pattern: Come out and mix, always want to sell." Say 1000 10,000, do the Internet, finally always want to sell things, or sell traffic (search + portal + client), or sell goods (various electric dealers), or sell virtual props (online games). What if you finally make money? Go back and buy it! There is a popular phrase on the internet, "Buy and buy", countless "prodigal ladies" is the strong foundation of the Electric Business Fire Special fire. All say that men conquer the world, women conquer men, so most of the money in this society, the last thing to buy. I pulled so much, meaning one: The electric business is the ultimate King! Must cut into the trading link! Otherwise, why the spring and autumn five PA CLP monopoly two seats? (If the sixth of the only goods will be, six strong CLP monopoly halfJiangshan！ Why are there so many electric dealers and more people rushing in? Now the rise of several major forces: Group purchase of the United States, the public comments, the classification of 58, the market, taxi drop, fast, vertical poly United States, easy car, which one is not directly into the direct trading link?! "Capital Flow: Supply Chain is the easiest to make a big financial" talk about internet finance. The word is almost tied to the most popular "internet mentality" recently. The difference is that the balance of treasure, peer-to-peer loans, public financing is directly related to the people's "money bag." And finance is the blood of modern economy, more by the national decision-making level of attention. In the 2013, it was recognized as "The Year of internet finance". It is reported that balance treasure 250 billion of the size of the announcement after less than half a day, micro-trust financial management through the debut, Jing-dong then launched the Beijing-East finance, even peace wallet, suning change treasure of the traditional industry players also come close to close, plus Baidu, NetEase and east net and other network platform launched Cash financial tools. A variety of financial products launched, opened the internet giants, cock silk investors and peer-to-peer platform of the internet financial Dream, let it be the first time so deeply rooted! However, why do not you ask these questions: Why is Alibaba made the biggest Alipay? Why is Jingdong Capital made the largest platform for public financing? Why Tencent with micro-letter in the binding bank card is still significantly behind Alipay? Why Haier Suning These traditional enterprises do industrial finance in a hurry? Why Liu said that "Jingdong finance will be the future of Beijing and East"? I come to reveal the answer: because the narrow sense of the internet finance involves payment, the biggest source of payment is the transaction, of course, the most easily from the control of the supply chain of the electric business enterprises big----electric business giants, precipitate a large number of customer real information, payment forms and upstream and downstream supply chain, as It is not the electric dealer that has the most chance of making internet finance. "Logistics: will become the key to mobile run-off" according to modern enterprise theory, business has three flows: information flow, capital flow, logistics. Aside from this, all is the side. Information flow, capital flow has just been said, and logistics may be the key to the mobile internet run-off. As we all know, jingdong in the logistics of huge investment and burning money to do scale and other development ideas, has been the industry peers criticized as "Harting." But Liu that criticism is actually a medal. "The past ten years have done a lot of silly live, stupid live, dirty, Nangwou, heavy work, be ridiculed by countless people, others can not see, are unwilling to do." When they come to understand it one day, they want to do it again. "To see five tyrants, Tencent's sharp weapon is social, Ali's sharp weapon is to pay, Baidu's sharp weapon is the pipeline." But under the scene construction and market development on line, the Beijing-East self-control system is easier to tamp the market, establish the offline consumption scene, and it is more likely to bear fruit. Industry people have a saying: The Internet is generally impetuous, flying in the sky for a long time especially afraid of being dragged to the ground. In fact, the Internet and traditional enterprises, a fly in the sky, a creeping ground, which is not the weight of the across. Air Force in the surprise, the army expensive in a step-by-step, the combination of both to conquer the land.So identify with a sentence----"The same as the competition, the reverse for the fight." "Bat's Achilles heel." Now, with the disruptive impact of mobile internet, everything is shuffling again. Five tyrants are eager to build new, mobile-based ecosystems. So, there is Baidu in Alibaba before the IPO suddenly launched the direct number, and Tencent almost at the same time the introduction of micro-letter enterprise, Jing-dong is a gallop to layout o2o, Millet is also constantly with the traditional business rumors. Five tyrants are racing to forge alliances with traditional online giants. Standing at a much higher altitude, the current, online, head-on confrontation between Chinese businesses is beginning to kick in. This is a wave to the whole industry, the entire merchant, all consumers of the O2O (online to offline) war, but also a mobile war. The so-called O2O, in fact, two pieces of nature. One is, offline information can be more convenient to reach consumers, the other is, whether the same price of goods with the stock. The former is a technical problem, using social networks, large data, and how to move to achieve. The latter is a philosophical issue, how to balance the business interests, control supply chain, grasp the operating rhythm. Alibaba online occupy the advantage, but always with "to take your life, the Life-and-death" posture appeared. Make the traditional business very nervous, this also gives the opponent great competition space. Baidu's direct number, Tencent's micro-letter has the opportunity. Millet main "mobile + Smart Device" Connection said, this inside, Jingdong logistics advantage was seriously underestimated. The development of the Internet is far from only in the existing Internet category, rely on zero-sum game to compete stage, in the narrow sense of the internet, there is still a very wide space, enough to grow with the same magnitude of bat network giants. The 21st century e-commerce research Center believes that Jing-dong is occasion China's mainstream business form of the Internet wave, build its own unique genes, explore the new Internet growth, the future has visible prospects for development and adequate space for development. "Concluding remarks" in recent years, bat three giant tentacles continue to expand the pace of mergers and acquisitions, leaving the subversive and the pursuers are increasingly narrow space. Whether it's a niche market leader or a new growth star, there is a choice: to find survival opportunities in the middle of an oligopoly, or to select a place to belong. On the Internet, the oligarchy has almost formed, the geographical space is more and more narrow, who can be the first to stand out, evolved into a independently competition, has become the Internet world's next important issue. Will China's internet be carved up by existing giants or will it continue to rise to new powers? For any company that is determined to develop independently in the long run, it mainly depends on its execution and development speed. It's a race against itself.