Spring Online: Just slide from left to right to buy goods

Absrtact: The spring team is developing a product Davidich David Tisch is an angel investor who has invested in more than 100 startups through the Fund box group, including Fab, the health-care start-up flat Iron Tiyatien, Men

The spring team is developing products

David Tichy (David Tisch) is an angel investor who has invested in more than 100 startups through the Fund box group, including Fab, the health-care start-up flat Iron Tiyatien, Male supplies monopoly website Harry's and private custom chef service kitchensurfing etc.

But today, Tichit is learning how to become an entrepreneur because he has been chairman of the start-up company as the co-founder of the new online shopping application spring.

Spring has raised 7.5 million of dollars in seed financing, an app that's just online today, designed to provide users with a very simple mobile shopping experience. The spring application interface looks similar to Instagram, which offers lifestyle photos rather than product screenshots; unlike Instagram, everything that spring photos display can be purchased right away.

Spring works like a search engine such as seamless or GrubHub, accepts orders from users, and then sends orders to the company responsible for handling inventory, delivery, and return, which is the same as the process of buying a product directly from a user to a store. This is a business model that needs to be scaled to make sense, as spring has quietly signed with more than 100 cooperative brands before it is online.

Tichit's wife owns the clothing brand Zara Terez, one of the first brands to land in spring. Also, some top designers have worked with spring, such as Rebecca Rebecca Minkoff and Lang (Helmut Lang). So far, more than 350 brands have agreed to join spring and will be landing on the app in the next few months.

Just slide from left to right to buy merchandise, which could be a nightmare for parents

Spring users can upload credit card information, product size and shipping address, but only once. This application can store all the information, so the payment method is simple: Just slide a "buy" button from left to right. Spring also does not offer a "shopping cart" and deals with many co-operative brands, completely canceling delivery and trading fees. Users can quickly scroll and enlarge the product picture, slide the screen to continue browsing. For mobile shopping, this is the closest user experience to "window shopping" (Shop-window exhibits).

Spring is not the first company that is similar to Pinterest, but offers products to sell services. Wanelo, for example, is a popular shopping search engine, with every piece of beautiful images on its website available for purchase; Loverly is also an interface similar to Pinterest's wedding website, which will mark the items for sale. However, none of these companies offer a "slip-and-buy" service. On the spring Web site, users can purchase a single second of the time they browse the product, which makes it a mobile solution for "impulse buying, which is reckless shopping."

Tichit with his younger brother, Alan Tisch, Allen Tichy, an early executive at BeachMint, a social-e-commerce start-up, and a joint venture with Aira Katz Ara, who served on Google (Weibo), to create spring, Headquartered in New York, there are currently 12 engineers in charge of developing products.

"All along, many people have talked about mobile will become a business future, but mobile phone shopping is still a cumbersome experience." Tichit said of the original intention of creating spring. "We have to download several apps and then visit the mobile-optimized ecommerce web site, and the checkout system for these sites is already obsolete, and this experience can be frustrating," he said. So we developed spring to create a different kind of mobile shopping experience that allows users to buy their favorite brands and discover new brands, all of which will be an integrated seamless experience. ”

Asked about running a start-up company versus investing in startups, Tichit to Business Insider: "Running a startup is the scariest thing in the world." As an investor, you need to support a lot of things, and for running a company, that's just one of the things we need to do. ”