Stationmaster interview: The actual combat Battalion Red Tao analyzes the enterprise website how to sell

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Webmaster Encyclopedia-Strontium Strontium: Welcome to the Red Tao to participate in the Webmaster Encyclopedia interview, this interview is the theme of corporate web site marketing, interview before the beginning of the Red Tao introduced himself.

Red Tao: Everyone good, I am Red tao, Red Tao SEO blog blogger. If you have independent blog friends may be more familiar to me, at present I and Shanhan together to start a business. At the same time, is also the founder of the actual Camp SEO, that is, before the business SEO. Today is honored to participate in Webmaster Encyclopedia of this interview, but also thank the host Lingfang, give me this opportunity to communicate with you webmaster.

Webmaster Encyclopedia-Strontium Strontium: The company's web site should be online marketing, the main is the traditional sales can not meet users, that for corporate Web sites using network marketing, how to see Red Tao?

Red Tao: The traditional way of marketing, after all, brought us a very limited number of business, and the scope of business will be limited, while the cost of acquiring new customers is getting higher. With the company's understanding of the Internet deepened, people began to rely on the Internet, so the possibility of trading through the Internet will become more and more, at present we can clearly see that the Enterprise network marketing is a trend.

Red Tao: Enterprises to carry out network marketing, first of all to clear its purpose, is to promote products, or introduce services, its ultimate goal is to obtain orders and enhance the visibility of the company, and so on, if we want to achieve these goals, we have to combine a variety of network marketing means, which is the basis of corporate web site. Network Marketing The biggest advantage is to be able to obtain a large number of target customers at low cost, but also to improve the brand awareness of the enterprise for a short time, the real economy to create a well-known brand is to consume a lot of human, material and financial resources. And we through the Internet to promote our corporate brand, it is relatively easy to many, lightly loose will be able to do business throughout the country until the whole world.

Webmaster Encyclopedia-Strontium Strontium: In this we also want to ask the Red Tao, for enterprises, if the online sales, customer data to be obtained from?

Red Tao: Customer Information This is a period of experience in the telemarketing stage many companies have a dedicated telemarketing department, are through the purchase of resources, insurance is a good example, we buy a car, the data will exist in the garage, and this time they will go to buy.

Webmaster Encyclopedia-Strontium Strontium: Red Tao specific to everyone share under the traditional sales and network marketing what similarities and differences? What are their strengths and weaknesses?

Red Tao: This question may I answer is more hands-on, because I have done the traditional salesman. The business channel process of traditional sales: unfamiliar visit--Get the contact method--often communicate to test whether there is a demand--take the sample (try to do the goods)--order--with the order--delivery--withdrawal. This is just a streamlined process.

Red Tao: The obvious drawback is that the target is not too strong, often can not guarantee the first visit customers can have demand, even if there is demand is not necessarily our target customers. In need of the salesman in the middle of a number of contacts and follow-up this single only more likely to deal, of course, this will require enterprises to find more than a salesman, channel development and excavation. (High cost, long time, wide net pattern) of course, the advantage is that we can cross the traditional sales model to cooperate, if we first but the establishment of a cooperative relationship may be more stable. And the previous orders if you can successfully find a demand for business owners, as long as the understanding of some unspoken rules, the deal is relatively fast, here does not say so thoroughly, I believe we all understand.

Red Tao: And the advantages of network marketing, as I said above, the cost of getting new customers is very low, just want to the site's marketing and promotion done well, bring the target customers, that is, very accurate customers, so do not need to be like the traditional model to spend a lot of business staff costs, Only need one or two professional customer service personnel can, and site promotion done well, only a very small maintenance costs can bring a steady stream of visits to the site, and the general disadvantage of network marketing is the customer around cost is very low, while the credibility of the lower, of course, these we have to find ways to improve.

Webmaster Encyclopedia-Strontium Strontium: Now is not all of the corporate web site marketing, Red Tao that network marketing can bring to the enterprise what, the main purpose of network marketing enterprises?

Red Tao: Do not pay attention to network marketing enterprises are not many, but it is undeniable that more and more enterprises began to this aspect of the development, and gradually realized the importance of network marketing. Because many of their peers use the network way beyond their own, so this is forced to do, but many traditional enterprises do not understand themselves, and sometimes do not know how to start.

Red-tao: Network marketing can bring to the enterprise is a huge wealth and brand value: Let the enterprise spend a small amount of money to do big things, homes can seize the national market, can be traced to the Internet can always track the national customer service.

Red Tao: Enterprise to do the purpose of website marketing in fact, I mentioned before, 1, the promotion of product 2, introduction of services 3, to the Enterprise Orders 4, to enhance the visibility of the company, of course, this is just a simple generalization, more abstract.

Webmaster Encyclopedia-Strontium SR: Enterprises in no use of network marketing before there is a website, but the keywords of these sites, description, site structure, site templates are very imperfect, if you want to do the ranking of keywords, change the site's keywords, descriptions and templates, the impact on the site will not be very large? How do you reduce the impact?

Red Tao: Web site is not unfamiliar to enterprises, many enterprises may have their own site n years ago, but these sites have not played his due value. Many business owners build websites just to follow the trend, do not know how to use the site to bring benefits, really from the point of view of marketing, many web site revision is necessary. Of course, as long as we are looking for the technical team to operate properly, we can make our losses can be minimized. Of course, some special circumstances are unavoidable, because some sites before the structure is really bad, the basic site to be demolished. That may be the search engine slightly down the right, more serious is the K, which we have to consider in advance.

Webmaster Encyclopedia-Strontium sr: So what can we do to mitigate the impact of our revision?

Red Tao: So how to reduce the impact of the revision on us? 1, as far as possible to retain the original URL and the corresponding content 2, add some valuable content to the site 3, do a good job of the directory structure of the site, so that the revised Web site more in line with the search engine index rules 4, make 404 error page 5, Make a site map so that spiders can crawl to the whole station of the new content 6, changed the URL of the page for 301 redirect.

Webmaster Encyclopedia-Strontium Strontium: For corporate web site content construction, Red Tao can give us an example to say, how do you give the company site to add original content?

Red Tao: Has been in the SEO industry, circulated a word, "outside the chain for the king, the content of the Emperor", can think of the content and how much of the proportion. Enterprise website do content is a headache, especially when we provide SEO services to enterprises, we know nothing about the enterprise, let alone to original content related to the site. Here to share some of my previous work experience: 1, you can find business professionals familiar with the profession to ask some professional questions, and then make the answer in the document. 2, find some more conceptual content, of course, this is not original, because many concepts after two processing, it is possible to lose the original meaning.

Red Tao: 3, you can pick up some of the industry competitors of the article, the same type of two combinations, can be a few pieces. 4, you can buy some industry-related hand books, and then scan out the scanner, and then use the software to read the text in the book, a general book can be combined with many articles. 5, let the customer provide their own content, some of their sales staff or technical staff, understand the product can be collated some very useful information. 6, can be in the forum or question and answer platform, collect some industry-related problems, and then find from an answer, their combination of a most perfect answer.

Webmaster Encyclopedia-Strontium Strontium: Enterprise website construction needs to start from which aspects, it's optimization method and general webmaster Independent Blog optimization, there is no difference, the main optimization methods have?

Red Tao: When it comes to optimization, the core idea is the same, but there are a few details on the operation slightly different. The general process is: keyword ANALYSIS-keyword selection-keyword layout-site structure set up-content distribution (site construction)-chain coordination. It is noteworthy that the enterprise to do the site and SEO, everything is to obtain transformation, such as obtaining orders or customer consultation, so in the keyword research and website internal marketing design as well as the first Land page optimization, guidance, etc. to be treated in particular!

Webmaster Encyclopedia-Strontium Strontium: Red Tao, you said that the enterprise website conversion rate problem, now the social media development is very hot, corporate website want to marketing, also can use social media marketing, Red Tao do corporate website, whether use social media, you think conversion rate?

Red Tao: Under normal circumstances, many enterprises do not have these knowledge at present, just think you must own site can let some high flow, hot keyword in Baidu ranked in front can bring a steady flow of traffic and customers, if this is often the return on investment is not proportional, because the cost of optimizing these words is higher, The flow and conversion rates are not necessarily significant.

Red Tao: Social media marketing will also be a very big trend, that is, can use other platforms, to do marketing promotion, often also indirectly increase their own site traffic, and even conversion rate will be higher than the target keyword to bring traffic. Some of the things that are lighter now are Twitter, blogs, forums, knowledge, Wikipedia, SNS, Flickr and video.

Red Tao: We now play the most fire micro-blog to say it! As long as our ads are written in a very image of the artistic, not to let people feel disgusted and not to let others, novelty and creativity, want to let more persons see these ads is very easy. It can be turned hundreds of times in a while, even more. As long as we can value into a link, is it possible to bring a lot of traffic to our site? Of course, micro-blog at present relative to enterprise marketing, personal feeling is not very mature. If you can take the time and energy to study the knowledge and the video and so on, I believe that will bring you an unexpected harvest.

Webmaster Encyclopedia-Strontium Strontium: For a want to marketing, profitable corporate web site, what kind of conditions are required?

Red Tao: This should be all want to understand, of course, is also a marketing site must be: 1, a good user experience. 2, Better SEO optimization. 3, the website must have the marketing function. 4, the front must have the humanized operation 5, the website should be easy to use, the primary and secondary trenchant, 6, must have the consummation on-line customer service system. 7, flexible control of the site backstage.

Webmaster Encyclopedia-Strontium Strontium: If for a novice webmaster to do business site, need to write a corporate web site construction program, Red Tao has written this plan? What are the specific aspects of the program to write?

Red Tao: The plan is I write more, the basic combat camp this side of all the customer SEO program and implementation of the plan are I to draft. Usually an enterprise website marketing program includes the following content: 1, the company's marketing status analysis. 2, site positioning and target user group analysis. 3. Website marketing target setting. 4, keyword research. 5. Competitor analysis. 6. Estimate target benefit, time and cost. 7, in line with the SEO Marketing-oriented website design. 8, SEO and Network marketing implementation strategy. 9, the effect of monitoring and data analysis 10, project pricing and payment methods.

Webmaster Encyclopedia-Strontium Strontium: Red Tao is very busy recently, your team co-founded the actual combat Camp SEO training, is one of their own entrepreneurial, Red Tao think Stationmaster venture the biggest difficulty in that?

Red Tao: Our actual combat camp to do SEO training, but also this year's plan. In fact, we do not want to profit through the training of SEO, we just want to improve their ability and brand image through training, the most important thing is to accumulate network resources, and look forward to choose the best talent to join our project. When it comes to webmaster entrepreneurship This is also our own experience, the most fear is that there is no professional team, economic income and good projects.

Red Tao: Entrepreneurship of course is to take the xxx thing as a cause to do, if the best to do, must solve their own Winbau problems, or even eat all the problem still talk about what to start? Small-team entrepreneurship is also facing technical problems, because small team development is certainly impossible to find a too professional talent to operate, This will cost a lot, so I want to make my team as perfect as possible.

Webmaster Encyclopedia-Strontium SR: Interview Finally, Red Tao to everyone summed up, to webmaster some corporate website optimization suggestions.

Red Tao: The first time to participate in the Interview webmaster Encyclopedia, feel the host asked the question is very professional, and many are Webmaster's voice. It's also a chance for me to review what I've learned, and let me get back to these systems and think about it a little bit. Below I will summarize a few to operate the Enterprise website optimization Small Suggestion:

Red Tao: 1. Keyword choice Fine, quasi, ruthless, pay attention to ROI, try not to challenge difficulty. 2. Change your thinking, think of yourself as a visitor, you can do more research, so you know what your site visitors need more. 3. Pay attention to the flow monitoring and data statistics, this is the most easy to ignore the SEO, as long as the data to know the site where visitors come from, which words to bring us the greatest value. 4. Multi-analysis, summary, encounter problems as far as possible to the first of their own careful analysis, only their own problems, in order to better find solutions. Summarize, do well and do not good, to have self-knowledge self-evident. 5. In addition, to give you a little advice, in doing any of the website SEO project before, to make a sound strategy for the formulation of the knife, sharpening the wood work.

Webmaster Encyclopedia-Strontium SR: Today's interview is over, thank you for the onlookers. This interview by Webmaster Encyclopedia Original: http://www.zzbaike.com reprint please indicate the source.