Steel industry depressed Baosteel group tested water for more than 10 years

Steel industry downturn, is forcing steel enterprises to seek transformation breakthrough. In the eyes of many steel companies, borrow power E-commerce model or become a "life-saving straw." At the 2013-year (second) China Iron and steel Technology and Economic Forum held on September 14, Baosteel Group chairman Xu said that Baosteel has actually done more than 10 years in E-commerce, but has not made much, much data transfer.

Baosteel's E-commerce Platform marketing ministry said to the daily economic news reporter, the current sales through the electric channels of products, not even 10% of Baosteel's total production.

It is noteworthy that at present, Baosteel, Hebei Steel and other steel enterprises are pushing E-commerce platform, but more is to put the product online bidding, other enterprises do not participate in many.

Steel Enterprises actively participate in electronic commerce

Xu For example, Wuxi daming selling steel is not sold tons of steel, all is processing, and finally can be done through the Taobao sell cartons as large as stainless steel, express the past. Without this, the machine would not work and could not be exported.

Xu said at the September 11 Davos forum that the business model will change after the steel industry has been combined with the emerging economic internet.

In the context of overcapacity, how to find a way out of the steel enterprises in front of a barrier. In one industry, it is one option to move steel to an e-commerce platform. At the end of 2012, Hebei Iron and Steel Group of Hebei Iron and Steel Trading center trial run; at the end of May this year, Baosteel Group launched the "Shanghai Steel Trading Center" high-profile online. Ma Guoqiang, general manager of Baosteel, said he wanted to be a "steel version of Amazon".

Xu said that steel manufacturing entered the era of meager profit, forcing Baosteel to move towards service transformation. "In the current era of overcapacity, oversupply, E-commerce is the best way, the era of iron and steel E-commerce." ”

According to Steel Association statistics, the first half of this year, the 86 key steel enterprises in the profit and loss balance, profits of 2.267 billion yuan, sales profit margin of 0.13%, ton steel profit of 7.2 yuan.

Reporter learned that, in this context, in addition to Baosteel, Hebei Iron and Steel, at present, Wisco, Sha Steel, hualing steel, etc. are in the deployment of electric business platform.

Baosteel Electric business has little effect

"The ideal is very good, the reality is very cruel." "Liu Qiuping, chief analyst at the Western Shinkansen, said to reporters that steel e-commerce, steel mills and big traders are doing, but the results are not obvious."

The reporter noted that the steel companies for the electric business Platform planning, can be traced back to 2000 years. In August of that year, the first E-commerce company in China Steel industry, Baosteel Oriental Steel Electronic Commerce Co., Ltd. (hereinafter referred to as Oriental Steel) was established.

After more than 13 years of development, the Eastern Steel's electric business accounted for is not big. Oriental Steel Market, a person to say, Baosteel's products are to go big customer direct sales, the real electricity in the form of the sale of the proportion of 10% or so.

Xu said that the electronic commerce of Baosteel has actually been done for more than 10 years, but did not make too many things, presumably is the data transmission.

Xu Yongpo, chief analyst at the steel industry in Treasure Island, said that the steel sold through E-commerce was "10% of the total" in the industry.

The reporter discovered, even if the electric business is unanimous bullish, but the steel enterprise tentative psychology is obvious.

In Xu Yongpo view, now the steel companies put online resources, mostly non-standard resources, width, length is not too standard, if the normal specifications of products, circulation is relatively fast. But like non-standard resources, may be difficult to sell, so put it online to try.

In charge of Baosteel's electricity business, a person, now the group E-commerce business, mainly used materials, single scrap of the sales.

An industry personage who does not want to be named believes that the current second party iron and Steel Electric platform, basically are steel mills or large steel traders themselves established to expand the breadth and depth of their sales channels for the highest purpose of the system, its inherent defects in the platform are mutually exclusive.

May 31, Baosteel Group Shanghai Iron and Steel Trading Center officially listed, the platform to undertake the types of transactions including transactions and services, the former is mainly the spot trading of steel, the latter is to provide supply chain based financial services.

The reporter found that although has been on line nearly 4 months, but as of yesterday 6 o'clock in the afternoon, the platform shows total inventory of 14,600 tons, of which Jiangsu, Shanghai Coastal Economic Zone inventory reached 8625.514 tons.

In Xu Yongpo view, now most of the steel mills on E-commerce more of a temptation mentality, the iron and steel industry to do the basis of electricity is not very good, so there must be a process.