Summarize the three directions that are often wrong in enterprise operation microblog

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The emergence of micro-blog can be said to change the domestic majority of the Internet habits, may be a lot of people like the author today the first thing to open a computer is to view, forward or write microblogging information. There is a concern about the market, microblogging marketing undoubtedly with the popularity of micro-blogging, many companies also smell the prospects of micro-bo marketing, they can through micro-blog with users or target users have more in-depth interaction, access to more customers. Although companies understand the benefits of Weibo, many companies are not well off when running Weibo, and are faced with the fatal problems of Twitter, such as the low level of fan attention, and low-level interaction, which is often the cause of the wrong direction in the operation of Weibo. The following is the author of their own in the operation of micro-blog problems to talk about these wrong direction and the operation of Enterprise Micro Bo should be the right strategy, hoping to help everyone.

One: Spread the nets, catch big fish

We can see that a lot of companies have this wrong idea when they run microblogs. The more the number of microblogs, the more target users will be captured, so that all the micro-blogging platform to register their own business accounts, such as Sina Weibo, Sohu Weibo, Tencent Weibo and so on. Because the registration of these Weibo accounts are free. But the problem with this strategy is, who is going to manage so many microblogs? How do you do it so much? which microblogging do you want your target customers to focus on? In this respect, enterprises in the operation of micro-blog can not say as long as the net is large, then more fish, sometimes even the reverse effect, Enterprises in the operation of micro-blog can not be separated from the actual capital of the enterprise, time budget blindly registered microblogging.

We do SEO when seniors will always tell us not to put all the eggs in a basket, because of the uncertainty of SEO, if the site is K will have nothing. But we are doing microblogging marketing, I think we should go against the road and all the eggs in one basket. We know that decentralization of resources is an important means of reducing risk. But when resources are dispersed, the gains are naturally reduced. Micro-Blog marketing relative to other models of online marketing, risk degree is very low, for enterprises do not need to diversify resources. What the enterprise needs to do is to integrate all the resources to make the microblog marketing more profitable.

Two: Excessive passivity

The success of Weibo marketing often depends on whether your fans can spread your business information widely. But as an enterprise you can not simply send a few microblogging information, @ A few fans can let them for you to disseminate corporate information. Of course not to achieve, but to be more careful, because on your microblog, your fans must have been aware of your identity. And as a business we can not be too passive we have to actively guide fans to some hot topics, fans will naturally spread your content.

Often too passive Weibo managers are unable to operate a good microblog. What Weibo needs is interaction. And as an enterprise if your microblog is active and professional, it is easy to guide your fans to a particular topic. We also need to note that these topics are of interest to fans and can resonate.

Third: Expend too much time and energy on some inefficient strategies

If you look at the microblogging of many enterprises today, you will find that many of the micro-blog microblogging information is the release of some enterprise product information, the forwarding of micro-blog information, such as the simple microblogging content. These operations often do not satisfy the fans, are some inefficient strategy, and if you just forward some do not want to turn off the microblogging information may be the authority of the enterprise marketing. Imagine a hospital microblogging information is a lot of cold jokes, I think as his target users will be very difficult to add powder this enterprise Micro bo.

When an enterprise Weibo has fans, how to manage and retain these Twitter followers is critical to the company's microblog operations. Some enterprise Weibo will choose to post some forwarding or irrelevant information to enhance their sense of existence, and this inefficient approach does not bring practical results. For Enterprise Micro Bleomycin said if you want to develop, you need to focus on the professionalism of the enterprise.

For companies to operate a successful microblog is not to say simply register a few micro-blogs, send a few microblogging information can be completed. It often takes a long time to work hard. In the operation of micro-blog Enterprises will inevitably encounter the wrong direction, these errors can be large and small. Finding mistakes and correcting them in time is king. I hope this article for enterprises in the operation of micro-blog can bring some help. Article Source: Jingjiang talent Net http://www.0523zp.com/reprint please keep the source.