Summary of five kinds of online promotion websites

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Web site to promote a lot of ways, but offline way can not be ignored, the following is the actual operation of my own site process, summed up several web sites under the line to promote the method.

1) The use of traditional media publicity: traditional media, soft text publicity, and media activities (can be used as a post site has a certain influence after the media with the infiltration of publicity); Offline promotion can bring a certain degree of visibility to the site, establish a brand, but the traditional media radiation range is small, and the traffic on the site is not very important.

For example, cool distribution network with the traditional media to promote the way, with a number of large media organizations to organize large-scale exchange activities, public sponsorship activities, large-scale cultural events, business forum activities, auto parts professional marketing activities. Although as an E-commerce site, but another level positioning in the promotional platform------Media, as a media participation in the coverage of large-scale industry-specific activities, using their own promotional platform to promote the activities of the campaign, as the activities of the organizer free of charge for the Industry network platform advertising campaign. Participate in large-scale public welfare activities, not only publicity in the audience to form a good reputation, establish a website brand image. For example, to participate in auto industry exhibitions, professional forums, not only promote themselves at the same time conducive to establishing a certain brand authority in the industry, with the help of South China International auto Parts City under the large offline market to hold promotional activities.

2 outdoor advertising, billboards, etc.

Put large outdoor advertising for brand promotion, outdoor billboards, outdoor advertising banners, bus ads, outdoor advertising has a strong visual impact on the site's brand logo propaganda role is very large, colleagues outdoor advertising has a certain space limitations.

3) Production of leaflets, targeted business promotion

Cool distribution network in the early stage in large auto parts market, auto market, the exhibition issued a leaflet brochure, invite users to register, award-winning registration bonus points gifts, etc., the production of a brand logo gift free distribution, DM brochure free Mailing delivery, this method although the cost is a bit high, but the pertinence is stronger, the effect is obvious.

4 Traditional media Advertising: traditional media advertising to bring the direct conversion rate is not very high, here I think the main recommended industry magazine advertising, industry magazine targeted, the audience are directly targeted users, the other market internal industry magazine is also an extremely powerful publicity platform, although the scope of distribution, But the goal is strong, can be in the issue of magazines with advertising paper, leaflets and so on.

5 Conference Marketing: In many network marketing site to promote the method, generally did not mention to the conference marketing, there is no successful conference marketing site case, here I think of the conference marketing approach to the website promotion, mainly because the cool distribution network is different from other simple e-commerce sites, Under which there is a large professional market available, the main way to invite dealers, manufacturers, etc. to participate in the network hosted E-commerce forum, the content can be E-commerce training, network training, online shop background technology training, network promotion, etc., so that users change their views to actively join, and actively in the network platform to promote products, Promote the site, virtually cultivate a large number of loyal users.

Below is my website Cool distribution network (http://www.kuparts.com) actual operation Way, hope to be helpful to everybody stationmaster.