Suning Brewing big change, store business + electric Business + retail service Provider

After three years of network business operation, the retail giant Suning Group (hereinafter referred to as Su Ning) is brewing a comprehensive change.

February 17, Suning Chairman Jindong at the annual spring work deployment meeting, said the new year, Suning to China's retail industry to make a contribution to the spring, do online retail service providers, "Shop + Electric Business + retail service providers, this is the Chinese retail of suning to promote the cloud business model." Over the next three days, the group will be fully deployed around the cloud business model, from organizational structure, annual planning, business strategy, and staffing. ”

Home Appliance Industry observer Liang that Jindong will propose "cloud business model", it shows that the electric quotient has been from the market cultivation period to the mature stage of the market, and the nature of the electric quotient is more and more manifested as the characteristic of the retail business, as the traditional enterprise that owns the stores of many entities has the advantages not possessed by the pure electric business enterprises.

"Shop + Electric Dealer + retail service Provider"

Jindong in the spring deployment meeting, said, born in sorrow, died in the well-being, retail enterprises must not wait for the arrival of spring, retail business spring can only be created by the retail enterprises themselves. The future of the retail enterprises, not only online, and not only online, must be the line under the perfect fusion, no line on the line, there is a line to have better online.

Jindong said that after three years of network operators, Su Ning summed up the two point conclusion: first, the main force of E-commerce should be the shop, and not the electricity business, regardless of the store or the electricity business, the essence of retail profit depends on the localization of the operation and services; second, the development of E-commerce by the retail enterprises themselves leading, Instead of being dominated by electric business service providers, electronic commerce is the real economy is not a virtual economy, the virtual economy leading real economy will inevitably lead to bubble economy. He pointed out that in the past three years, from the shop to the electric dealer, Su Ning explores its own technology retail road; The new Year, Suning to China's retail industry to contribute to the spring, do line online retail service providers, "Shop + Dealer + Retail service providers, this is the Chinese retail of suning to promote the cloud business model." Over the next three days, the group will be fully deployed around the cloud business model, from organizational structure, annual planning, business strategy, and staffing. ”

For Su Ning this relocation, independent electric business observer Ruzenwang very optimistic, its evaluation said that Suning advantage is still reflected in its own supply chain, that is, stores and logistics, it can be said that Suning is now the breakthrough is the line under the fusion, but also a typical O2O way, such as its in the first-tier City Open Expo Super Shop category Rich, And in the three or four-line city, the store coverage is also very wide, and suning built to cover the "last kilometer" of the capillary logistics system, but also has a very big advantage.

Liang said that regardless of whether the company is a pure electric business or a traditional transfer business enterprise, the things to do in essence ultimately are the same, that is, the retail industry, Jindong positioning has put the nature of the electric quotient is more thorough.

has been building new models for 3 years.

In the industry's view, the past few quarters, Suning's performance can be very clearly reflected from the power of the electric business.

Prior to that, Suning appliance in the form of announcements disclosed the development of its electrical business, as a suning appliance's E-commerce platform-suning easy to buy in 2012 to achieve sales revenue of about 18.3 billion yuan.

Gao Boxuan, a senior researcher at CIC, said that, overall, suning easy to buy 2012 years of growth is very high, its market share further promotion, consumer awareness, recognition degree also get the corresponding rise; from the point of view of the growth rate, 2012, Suning easy to achieve sales of 18.3 billion yuan, Compared with 2011 's 6 billion yuan, an increase of 210% per cent, from the market share point of view, in the independent sales of the business market, Suning market share from 2011 to 7%, promoted to 2012 2 quarters of 9.4%.

"Although Suning developed late, but its momentum is very good, you can see that its line under the integrated sales model, indeed in the distribution of goods and other advantages obvious." "Liang thinks.

Weimin, vice chairman of Suning Electric Appliance Co., said in an interview with the Daily economic news reporter, "cloud business model" is not a whim to decide what to do, in fact, from 2009 onwards, the group has been discussing the marketing transformation, including the creation of service models, etc., to do things in this direction. "

In Weimin's view, after three years or so, the pattern and the concrete operation more and more mature, the direction is more and more clear. Weimin said the idea at this time has two implications: on the one hand, to the three-year period of time the entire model of innovation and curing, because the past, including "go to the electrical" and other innovative models have not a fixed thing, but in the dynamic process of the practice; On the other hand, for this year, The annual work deployment of the group will focus on the mature stereotypes and how to do the all-round readjustment and configuration problems in the organization personnel.