Suning Open platform "Suningyun Taiwan" officially on line, electric business giant new round of platform war launched

September 12, Suning open platform "Suningyun Taiwan" officially on the line, the early signing of the 300 merchants to fully put into operation, the number of investment in the year will reach 10,000. Suning's move means that the electric business giant will be around the merchant resources to launch a round of platform war.

Data show that in the first half of 2013, China's consumer network retail market (including open platform and proprietary sales), the cat is ranked first in 50.4% shares, Jingdong ranked second, Occupy 20.7% of the third, Suning easy to purchase accounted for 5.7% of the share.

Alibaba in the domestic electricity business performance is far ahead of its open platform model, the basis is Taobao, cat two big platform on the majority of merchants support. As a result of Ali's successful samples in the former, the original sales of self-employed electricity business is also beginning to the platform of development mentioned strategic heights. BEIJING-East proposed that 2016 open platform turnover will account for 50% of the overall business. Su Ning for the rapid growth of the business needs of the line, naturally also have to exert an open platform.

At the end of August this year, Suning announced the implementation of a comprehensive transformation of the Internet Business Roadmap, the core of which is the grand opening strategy. Suningyun agreed that "electric quotient + shop + retail service Provider", the company's own business resources are planned to be socialized to share, operating a whole category, expand the entire channel, service customers. The implementation of Suning open platform fills the position of "retail service provider".

"The Internet business is no longer the value of self-worth, but the ability to serve partners." Su Ning Vice Chairman Weimin said, Suning's only product is the service, the enterprise starts from the traditional retail business, has accumulated the traditional electricity dealer not to have the brand, the store, the supply chain, the logistics and so on retail core ability and the resources. The open platform is to share the core retail resources of Suning with the merchants and offer the whole solution of retail business.

According to the introduction, the store is suning difference from the traditional electric business platform's biggest advantage, Su Ning will implement the "double line open" to the merchant. Suning existing more than 1600 stores, to 2020 stores will reach 3,500, both the Suning Expo Super store, flagship store, also has its own built Suning Plaza and Suning Life Square, the open platform on the line of merchants will be able to rely on Suning store to achieve landing. For example, settled in Suning Plaza for brand display, select some goods into the store physical display or through the electronic shelves, two-dimensional code, video virtual display, so that consumers can 0 distance experience online merchandise. Suning stores will provide customers with their own, payment, distribution, identification and other lines of online collaboration services. At present, Suning is trying to build an Internet store model, the first version will be in the four quarter in the national key cities pilot, when the first batch of 100 core stores will open to the platform merchants.

Financial services is also a key link of the construction of Suning platform. Su Ning already has own third party payment tool--Yi Bao, and has established the small loan company. Suning will be on the open platform to provide small loans to suppliers, the first batch of investment 1 billion yuan to set up platform credit, to provide businesses with collateral, credit, factoring and other forms of financing services, is expected to start pilot operation at the end of September.

In view of the current electricity dealers in the popular charging platform fees, technology use fees, commissions and other profit practices, Suning proposed a free strategy. Introduction of Li Bin, Executive vice president of Suning and Tesco, Suning open platform set up 7 types of basic public services, for the business to provide category planning, store design and decoration, basic flow import, basic data Services, instant messaging services, suning certification commodity quality inspection services, THIRD-PARTY transaction guarantee and payment tools, and other services, all these free.

Some analysts said that Suning as an open platform for the successor, to "lower costs, greater value" to attract business strategy at a glance. In the existing platform fee increase, online merchant operating costs rise, Su Ning played a free card, will be diverted to other electronic business platform of the merchant resources, and implementation line opened under the open, can effectively expand the customer group resources, help merchants grasp greater business opportunities. In addition, Suning to a high starting point for the selection of merchants, can solve the previous platform extensive development, a mixed bag of long-standing, gathered high-quality commercial resources. These measures are expected to have a certain impact on competitors, the major electric business platform transformation and upgrading of the pace will be accelerated. Of course, Suning open platform is still in the initial stage, in the platform operation, technical services and other aspects to be experienced, to catch up with the traditional electricity business is still time.