Suning teamed up with Haier, gome conspiracy when

Guide: Suning Alliance Haier, Gome conspiracy when, the two major home appliance retailers are online to push the line, this contest who is better?

BCC network Beijing February 15 News (reporter Zhang) according to the Sound of the economic report, following the signing of the strategic agreement with the United States, Suning appliances (002024, shares bar) also announced with the Haier Group to reach strategic partners. In the next 3 years, Haier home appliances through the Suning line stores, online shops and custom service channels for sales, the total sales target of 50 billion yuan. At the same time, Gome's online mall is being planned strategic alliance Dangdang to enhance each other's strength. The two big home appliance retailers are online under the effort to find more partners, this contest who is better?

Since the proposed 2020-year line under the multi-channel sales of the total scale of 650 billion of the target, Suning has been with the national household electrical Appliances Enterprises to discuss the depth of cooperation, first the United States, is now Haier. Why is it so often allied? Su Ning Vice Chairman Weimin said, this is actually with the supplier contract upgrade.

Weimin: Cooperation between the two sides is based on the growth of sales, the profit growth of their respective enterprises is the goal, rather than the past simple contract policy, such as Buckle point and so on.

Weimin Frankly, Haier, the United States are the national brand, products almost cover the whole category, and their cooperation can not only help suning in the country's store expansion, but also let both sides do not have to expend energy on the supply contract each year.

Weimin: We hope that we set up a long-term 3, 5 years of cooperation goals, so that we focus on the supply chain optimization, product planning, joint efforts, if the daily talk about contract policy, will affect the efficiency of the supply chain.

Taking suning and Haier for example, the two sides will step up product planning, supply chain, channel, organization docking, marketing and other aspects of synergy. Home appliance Industry expert Liang that this has created a new type of retailer and supplier relationship model, which is worth others ' reference.

Liang: Their cooperation has been deeply to the supply and marketing of household electrical appliances customization, to improve product gross margin benefits, including internal information systems docking, this is China's home appliances industry to build new health 0 for the relationship of important ways.

However, with the Haier strategic contract mentioned in the 50 billion sales target is not a hard task, but the goal of joint efforts of both sides, the manufacturer's gross margin how to protect, it is worth further observation. In addition to deepening cooperation with heavyweight suppliers, Suning plans to store more than 400 stores under the 2012 line, while the online Tesco annual sales plan achieves 5 times times growth.

Su Ning's high-profile announcement of the year's strategy, its old rival Gome's 2012-year plan has not yet been released. Yang, vice president of the company, just made a rough introduction.

Yang: 2012 Gome will focus on the performance of a single shop and network expansion of two aspects, of which the overall network expansion of 60% of the proportion is in the two or three-tier market.

Gome is now more likely to use lower prices to promote sales, such as the Beijing Gome will start a super snapping of home appliances. In addition, because Gome's online mall in the sales scale behind Suning's easy to buy, they are also trying to catch up. Now there are rumors that Dangdang and Gome Online mall, is planning strategic alliances to enhance each other's strength. But Liang is not optimistic about the cooperation between the two sides.

Liang: Because Gome and Dangdang's product management has a lot of overlap, conflict and competitiveness, they are China's electricity quotient in the larger two, is certainly more competitive relationship. There must be deep capital cooperation between them, otherwise the relationship between competitors will be difficult to deepen and long-term.