Suning wants to change its name, or transform cloud services

Suning Appliance issued a notice, announced that the company's name to become more "Suningyun Group Co., Ltd." in order to better with the business scope and business model to adapt to the transformation of cloud service model.

In an interview with the Daily Economic news, Liang, a household appliance industry observer, said this in addition to Suning recently put forward the "cloud business model" has a certain relationship, but also with the desire to "go to the electrical" is inseparable, Su Ning has always hoped that "electrical appliances" this category in its comprehensive category not too prominent.

"We believe that the future of China's retail model will be ' shop + Dealer + retail service Provider ', we call ' Cloud quotient ' mode." Suning said in the announcement, will gradually explore the line under the multi-channel integration, the whole category management, open Platform services business form.

In Liang's view, Su Ning has been pushing the process of "going to electrical". In the last year of the national "two sessions" during the period, Suning Electric appliance Chairman Jindong Clearly said that Suning appliances in the "electrical" two words removed. Since then, Suning line under the two major channels of coordinated exerting force, the beginning of the category of non-electrical appliances, suning easy to buy, Tesco store operating category has covered the department stores, books, clothing and hats, animation games, toy models, virtual products.

In addition to the "Go to the electrical" purpose, Liang said, "Su Ning would like to introduce the concept of cloud services, so it will no longer be positioned as a traditional retail format after the company's name change, but to introduce more information technology elements in." Suning is the first enterprise to introduce SAP/ERP system in China household appliance chain industry. In addition to the use of information technology in the past few years, it actually wants to play itself into the concept of information technology in the traditional retail business, so the proposed renaming ' cloud business ' is not so unexpected, but also with the previous to promote strategic transformation coincides. ”

In addition, Liang pointed out that, because the capital market tends to bullish on the concept of enterprises with electric quotient, Suning's intention to rename the purpose is to future development, and on the other hand is conducive to the promotion of corporate shares.