Sword Walk slant seek outlet electric quotient mode add new recruits

From 618 to the Beijing-East led by the electric business War to double a big promotion, endless price war hype, overwhelming advertising to let the electricity business to win huge attention, even misses old lady also began to consider is not online shopping more affordable.

The electric business industry is booming behind the high threshold of entrepreneurial costs, the operation of all kinds of burning money game, which let it become "not obscene play." How to jump out of the "burning money" in the tide of the electricity merchant muddy, mode innovation becomes one of the life-saving straw.

Current status of electric dealers: burning money is the price of growth

Double 11 days of cat Tan Tian to create 35.018 billion sales myths, 618 single days of Beijing East Order volume breakthrough 3 million; The electricity business sector in the past 2013 is full of figures of the year. The gorgeous figures give everyone an impression of the growth of E-commerce and begin to believe that it replaces traditional business predictions.

However, it is hard to hide the bitterness of high investment and low margin under the delightful data. In the face of the increasingly white-hot competition, investment in resources to achieve price promotions, self-built logistics, all-round coverage of the ads to become the mainstream of the three-way axe.

The most lethal weapon in the early days of the electric dealers ' invasion of traditional retailing is the price advantage, while the price advantage is set by the price promotion, but the continued cost of the sale also makes the high supplier's sales costs soar, and the gross profit rate drops even the negative margin operation.

Logistics is the basis of improving service quality, in order to control the quality of logistics service, the major electric power companies started to develop the "last kilometer" since the establishment of logistics to improve the threshold of service, but to prop up a National Express network, the electrical business site must have a huge order to support, otherwise the construction of logistics will only become a huge amount of internal friction.

Advertising is the most direct way for consumers to receive electricity, it is not difficult to find every major promotional node and price war, electric business ads are always overwhelming to attract consumer attention, according to IRIS statistics, last June, the monthly advertising cost of the electricity business as high as 400 million.

China's online retail market continues to show explosive growth, but behind the high flow costs, low margins so that the electricity business to achieve more difficult, thoroughly end as a synonym for burning money.

Sword Walk slant seek outlet electric quotient mode add new recruits

In fact, there is no way out of the mud to burn money, the key lies in model innovation. In micro-blog rich and famous Beast sent Flower shop, Community Power Network representative of the net, operating industrial components of the branch through the core city are the successful realization of the profit of the electric business representative. From their success stories, it is not difficult to find that the model innovation is to deal with the current fierce competition, homogenization of the serious power of the electric business, a glimmer of hope for entrepreneurs to enter the electric business.

Who is the next dark horse in the electric business model? The answer is probably still "entertainment shopping". A few days ago, the author found that a "wisdom in Bid" (www.110bid.com) of the Entertainment Network online, the domestic market to achieve their vision of the internet economy. Although the site is currently only in the initial stage, but its behind the integration of "E-commerce + Internet Entertainment" big ambition.

Enter wisdom in bid, you will find here is not a "you want to buy I will sell" shopping site. The price of each item on the shelves from 0 yuan, the user through the bid treasure way, each time bid price will rise 0.01 yuan, until a user bid after 10 seconds no longer participate, the user will be the final price to buy goods.

In this mode, bid successful users to buy at a low price, while providing a fair and open trading environment for the site. Low-price purchase is no longer the only purpose of participating in the competition for goods, the user experience in the process of competing with other users of the fun of thinking game, very strong entertainment, low cost of money will probably more for the site to attract a lot of "players", rather than "customers." Bid is not so much a dealer's website as he is a half-breed with a mix of entertainment and electrical quotient.

"Different from the traditional electronic business Consumer-to-consumer and other model concepts, wisdom in the bid of the mode of the core is no longer on commodity supply and demand, but focus on the user's interaction and process experience, to a certain extent, wisdom in bid more like an entertainment site, the electric dealer is like its entertainment bring additional attributes. "A senior executive at bid said when he talked about the pattern definition.