Take a small loan license, the only product will be the purpose of what?

Vipshop, an amazing brand discount website in the US stock market, has finally taken the first step in getting involved in the financial chain. The Internet financial card war has extended from the platform e-commerce giant to the vertical category.

According to the Southern Metropolis Daily, a few days ago, the only product has passed the examination and approval of the Guangdong Provincial Finance Office and got a license for small loan companies. It is estimated that the small loan business will be officially started in the middle of this month.

Yesterday (July 3), "Daily Economic News" reporter called the only product will be responsible for the small-loan-based business whether to further carry out installments, financial management and other business, the official said that at present the main use of the only good product Will be healthy and sustainable cash flow, financial services for the supply chain, other innovative business will remain after the talk.

Mid-month or the official business

On July 2, Ni Huibing, the general manager of the Vipshop Microfinance Company, said in an interview that the only product that has obtained the license for a small loan company through the examination and approval of the Guangdong Provincial Finance Office is expected to start small business in the middle of this month Loan business.

It is understood that in Baidu, Jingdong small loan companies settled in Shanghai, the only product will be the layout of the Internet finance business.

"Daily Economic News" reporter noted that as early as May this year, when the earnings report, the only product CFO Yang Donghao said, "The establishment of the company will be the only micro-credit company in Shanghai, the local financial sector approval is expected to one or two After a month can be formally established.

According to media reports, since November last year, Vipshop has started to provide financing based on accounts receivable to more than 100 suppliers through its factoring companies, with a total amount of over 300 million.

According to Ni Huiping, the design concept of the Vipshop Microfinance mainly relies on the e-commerce platform of the parent company's Vipshop to provide financing services to the two groups of suppliers and members in the supply chain.

There are two design directions for supplier lending. One is a small sum of Pratt & Whitney within one million yuan, with high frequency with the return, including the contract, completely through the line; In addition, it is for high-quality customers 3 million ~ 5 million yuan of mortgage loans, such as inventory mortgage, basically the same with the bank operation.

In addition, Vipshop is applying for a third-party payment platform similar to Alipay. It hopes to issue consumer loans by rating individual consumer credit, such as paying for luxury cars by installments.

Small loans into the Internet financial training ground

An analysis of the industry believes that Internet companies involved in the financial business, the model must be matched with its ecosystem. Vipshop's existing sale business model and supply chain model of financial fit very natural for the e-commerce platform to maintain the role of the ecosystem will be very clear, observed Ali small loans can be seen that supply chain finance for the business is also a new point of profit growth .

Public data show that as of the end of 2013, Ali financial services loans to more than 342,000 loans Ali loan balance of about 12.4 billion yuan, micro and small loan business income totaled 17.2 billion yuan.

Ni Huiping said in an interview with the media that Vipshop Microfinance Company initially did not consider earning money. The interest rate for small loans is set at 7% -8%. It is even more important to look at the banks' products of the same type even lower than the banks. Earn 2 to 3 points of gross profit margin coverage in case of non-performing loans.

"We calculated this way, a sum of money into it, it is possible to drive sales volume is 3 to 5 times the amount of funds to give up funds platform returns, the main platform more than 3 to 5 times the sales scale, the rate of return will be higher. Ni Huiping said.

The above-mentioned industry insiders told the Daily Economic News reporter that since the threshold of the small loan license is relatively low and the approval is relatively easy, it has become a training ground for many Internet companies to deploy Internet finance. Before the only product will be, Alibaba, Baidu, Jingdong, No. 1 stores and other Internet companies have started a small loan business.

At the same time, based on the small loan business also derived from a variety of innovative services, such as the recent introduction of the concept of staging credit, which is through small loans to help consumers installments, confirm the receipt, Ali small loans will be one-time payment of goods Amount paid to businesses, this service is similar to the Jingdong before the launch of "Jingdong Baishuang."

Internet finance industry analysts believe that the key issue of small loans is to do a good job risk control, Internet companies simply rely on the online transaction data precipitation to conduct risk review does not fly, need to be supplemented by offline due diligence to reduce the risk of bad debts.

When interviewed by the media, Ni Huiping said that the control model of the small-loan business will certainly be tight in the early days. The goal of the Vipshop is to control the bad debt ratio at 1% -3%.