Taking stock of the emerging apps

According to relevant data, 2012 when China's smartphone holdings reached 360 million, the growth rate of 80%. With the constant growth of intelligent terminals and mobile internet users, the growing trend of the mobile web market is increasing rapidly. China will have more than 700 million smartphone ownership in 2016, he predicts.

No doubt, with the popularity of smartphones, mobile Internet is certainly the trend, mobile Internet products will be the future business model of the ticket.

Because the user's day-to-day behavior is affected by the mobile Internet . Almost everyone is using mobile phone to watch news, weather forecast, login social network, search information and map, especially SNS, micro-blog, etc. are producing astonishing speed and influence, all kinds of IM is becoming the Terminator of SMS, MMS.

But also because of this, and then the mobile Internet products can not be separated from the real life of people, but also the needs of the public, can only see the product is not grounded gas is a vase, there is no value to say. But now, everyone is talking about the future of the app, and all the companies are starting to develop apps that are unanimous in their unanimous vote of approval, as if there is a mobile Internet product in the future can get the business model ticket. But is it really? To know how many mobile apps are now dying or disappearing. Admittedly, not every mobile Internet product is successful, grounding gas is the key to success!

Why? The following author will be used or the current rise of the app to do a simple inventory, said one or two of them.

First of all, a few failed apps.

Mobile phone Big head: Forgotten app

One of the earliest mobile applications, integrated news, video, music, reading and other types of applications, can be said to be mobile entertainment readily available. But because of this, the user experience is falling because of too much hosting content. Because, with the gradual vertical and refinement of the app function, the traditional multi-functional integrated app not only lacks experience, but also can not provide more professional and abundant reserves in the content, for the users, Nature is ungrounded.

Mobile phone Fly: No way out of the dead end

It is understood that the mobile phone letter has been developed 5 years and burned 3 billion yuan. But compared with Tencent QQ, its coverage of users is still less than one-fifth of the latter, monthly use time is less than one-forty fifth of the latter. Why? The reason, or because of its product and function of the starting point of thinking, is basically out of how to become "operator boss" to attract, activate more users, rather than create a really appropriate user, grounding gas products.

Street side net: Walking on the road to extinction

Next to the street is a mobile phone location social (LBS) software. Formerly known as the Masters-level application in China check in. The main function is to sign in and share the whereabouts. But when "mobile" just arose, sign in is still a quite "tide" behavior, but later along with "move" popularization, this behavior already "chicken ribs", and the corresponding "check-in" app did not follow evolution in time. Because now most social software can be signed in, and there is no new in the street and matching the user's unique check-in function innovation. Therefore, extinction is inevitable.

In addition to these listed above, there are many failed mobile internet products. This shows that these products decline, or because there is no grounding gas.

And some successful apps.

Micro-letter: the app from behind

As of January 2013, the number of registered users of micro-credit has exceeded 300 million. The prospect of its development has been blown up by the industry. The reason for this rapid development is not only the continuous updating of its product function, but also its basic function----------to send voice messages. For many young people out of the home, this is the most grounded function of communication with parents. Because the micro-letter has 0 tariff, cross-platform communication and other functions, compared with the traditional way of communication, more flexible, intelligent, and save tariffs. It is also an important factor in the choice of many two or three-line city users.

Youdao Cloud Notes: Alternative Cloud Notes

Cloud notes are one of the most outstanding software related to cloud concepts. In many people's view, cloud is a relatively vague concept. But with more and more electronic devices, the cloud has actually solved the real needs of those willing to try. And cloud notes are indeed very convenient for user records. However, in various types of cloud storage products continue to emphasize the multiple terminals, storage space, synchronization speed of these professional terminology, Youdao cloud notes but a way to explore the day-to-day use of the scene, from the user's real demand shot. For example, for white-collar, return home after the boss suddenly called you to work overtime, but did not bring things, do not go back to the company to take? Cloud Notes can easily resolve file synchronization. Another example, the bookkeeping function, the recent CCTV report, "Fear of family" news, there are netizens with a cloud notes to write red envelopes to record the whereabouts of red envelopes and how much. Two or three-line city first taste smartphone, typing on the small screen is a difficult problem, record a recording, record a original handwriting, for them is very convenient. It is from these requirements that the development of the function, so that cloud notes more grounded gas, it is a good product.

I check: The direction of the tool product

I check it is based on the graphics sensor and mobile Internet commodity barcode parity of life practical mobile phone applications. As long as mobile phone users use the mobile phone camera on the bar code, running after scanning software can automatically identify the reading, fast access to the major supermarkets and online mall of the same commodity prices, including which stores have to sell, how much, the store's telephone address, business hours and web site software. According to the author understand, not only many young people often use me to check the parity, a lot of old people also began to use me to check in the supermarket parity. The reason for this is that the application is simple and convenient, the second is that consumers are more sensitive to commodity information.

Of course, in addition to these, grounding gas mobile internet products There are many, I do not enumerate.

In short, the mobile Internet is indeed the future of the Internet development direction, and mobile Internet this big cake all the people are peering. But not you have an application can run rampant the world, don't forget, app is also a commodity, it also needs to follow the commodity law of value, again powerful function if not appropriate people's practical application, are futile. Your product is no more cool, if just stop in the clouds, it is in the road to death.

Finally, apply a sentence that you have learned from primary school:

All anti-people apps are paper tigers. ”