Talent Channel Operation Four Steps

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1. Information collection

2, Information packaging

3, customer collection and establish a stable relationship

4, channel Promotion

The first step, information collection

The channel that just took over has no content, no popularity, everything is zero.

Starting from scratch, the first step is to start gathering information.

Way：

1.1 First set up the direction of information collection:

Online: All kinds of local talent recruitment information site;

Under the net: local DM newspaper, talent market, etc.

1.2 Establish a stable update mechanism

Schedule time to update information regularly.

Note: Recruitment information has a strong timeliness, that is, after a period of time, the information expired, so operating such channels, we must maintain the continuity of information. Once interrupted, it will be undone. For example, no matter how well-known talent network, as long as the stop update one months, this site will be "waste".

The second step, information packaging

To complete the first step, the talent channel is still not much value in nature, because the information is copied from other places of exposure, if we stop here, the talent channel that stops.

Because: Information like others, exposure is no other high, why do netizens come? Of course there is no need to come.

So we're going to start building our differences.

The starting point of differentiation is information packaging:

To put it simply, our information is more quality than other platforms, and the content of the information is greater than that of other competitors. For example, the information on the talent market is usually simple, and we need to do the same information more than each other.

Way：

2.1 Telephone return visit, perfect information and telephone propaganda

Through the telephone return visit, do the most possible in the same information to get more information, a little bit more information, for our platform a little bit more differentiation. Each time a little, daily accumulation, perseverance, differentiation will become more and more apparent.

2.2 First page packing, List page packing

Home Package:

Think, netizens open the homepage, what looks like the page Netizen will likes: The page is neat, the information is full, the update speed is fast.

We need to put the most complete information reasonable, evenly spread to the list page, so that netizens click More. Like the site headline.

Another point is more important, netizens have a strong following and imitation habits, if the site information is very complete, then the Netizen in the release of information will be very complete, conversely, if the site's information is very simple, then the information published by netizens more easily "simple" up.

Part III: Customer collection and establishment of a stable relationship

The first two steps are mainly around the information work, is the talent channel operation of the initial stage, the completion of this phase will enter the second stage, around the user.

Way：

1, collect the city's top 100 companies recruitment information, or find the city perennial recruitment of enterprises and institutions

2, with key customers to establish a stable relationship

Explanation: Collect the top 100 enterprise recruitment information, will be the key enterprises to become famous enterprise recruitment, which will greatly enhance the talent channel "authoritative", is the best packaging, while the key enterprise recruitment information is also the most concerned about job seekers, so the increase in such information, traffic will naturally increase.

Seize the thief first, first-class enterprise information, will certainly drive the attention of other small and medium-sized enterprises, this way of operation can be a multiplier.

Difficult：

1, free or charge, a: first free after the charge (can explain the current service is free, the deadline is 1 years, 1 years after you feel good, and then consider the purchase of our products or permanent free, through this way to gain popularity and customer goodwill, then we sell the site to customers other products such as advertising, Shangjiabao, etc.

2, the customer refuses to cooperate, a: first to find the reasons for the customer refused, such as whether the wrong company directly responsible for the business, two, telephone communication is not good, whether face-to-face communication, three, enterprises think that there is no effect, the desire to reduce cooperation, to explain the benefits of network recruitment, more than one channel more opportunities, Short time bad may be accidental, other companies recruitment effect is good and so on

3. Establish a stable relationship

Can be key enterprises to join a specialized group, or establish mail contact, regular telephone return visit, etc., perseverance, enthusiasm, professional, stone can be opened!

If you can establish local 100 strong enterprise stable relations, talent channel must be booming!

Fourth Step: Channel Promotion

In-site promotion: Through the home free rest of the advertising and other means

QQ Group: Through QQ Group promotion (Promotion of attention to skills, otherwise will be kicked out, way: for example, a large local enterprise recruitment, opportunities Rare, everyone look, pick high-quality recruitment information to promote, so it is not advertising, but sharing)

Outside the chain promotion: posted to the Baidu Post bar and other places, the way ibid.

Advertisement Promotion: The talent market sends the leaflet, the local other advertisement form promotion

Cooperation promotion: with local talent market to talk about cooperation, through our online newspaper system and local DM newspaper to talk about cooperation and so on

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