Talk about group buying website soft text propaganda writing skill

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I have been engaged in the Internet software marketing for many years, from the early for the Enterprise to write professional email marketing copy began, to the later for various types of Web site to write the relevant promotional soft text. The last year a variety of group buying site has sprung up general, the fierce competition in the situation has reached the point of breathtaking. Although the service and content are different, but in the marketing also can not escape Seo,edm,sns and so on traditional propaganda means. Then if you want to long-term mining potential customers, to the site to register to buy the site's products, this needs to continue to be in the national forums in the form of the release of soft text to attract users. However, due to the popularity of the internet and the improvement of the ability of the Netizen's recognition, the soft text is easy to be "shot" by the moderator in the release stage or the position on the first floor is recognized by the broad netizen to lose the propaganda function. So what is the soft text of the group buying site how to write and publicize it?

First of all, I personally think that the recommendation of the entire site as the recommended site more than the price advantage of the product to the multiplier. If you focus on the group buying website then I believe that few users will be attracted to your site's reputation. So for different products to write a one-to-one nature of the promotional software, this effect is better. For example, the well-known American group buying sites, recently launched a well-known brand of olive oil group purchase activities, through the market survey we can find the price of the entire product below the market prices discount of 50 percent. So this has the most attractive price advantage of the soft text propaganda. So how do you write soft text for this product? Is it recommended as a housewife? or to find New Year's point of giving gifts? or do a food appreciation post in the photo with a bottle of such olive oil? These may attract a certain amount of attention, but we want to get more focus.

We decided to make use of the current society's abhorrence of gutter oil and roast duck oil. Let's set up a virtual identity. Miss A, then describe miss a just a foreign company to go to work. At lunch time, the company's lunch boxes are provided by a small hotel nearby. Then at the checkout, miss a found that the company's colleagues returned to the hotel staff a pot of olive oil let him take away. So miss A is very curious to know that the original, for their company cooking restaurant oil is the company to buy, the purpose is to rest assured. And the origin of the pot of oil, you can take out from the mouth of colleagues, such as Taobao buy Ah, or pay attention to the purchase of the city such a large group purchase site will have very cheap products everyone a person group a pot is enough. In the mention of group purchase site name when a stroke, do not do too much description, mainly reflects the current hotel oil safety. This kind of soft text will be very popular after the release, because the discussion is the food safety problem without any advertising flavor. And also has a certain degree of interactivity, because according to the survey we learned that many group buying site customers are white-collar, so we will be very happy to participate in the discussion of this matter. Through our continuous spontaneous top stickers, then the site exposure rate is also constantly improving.

For example, today many of the group buying site will provide weight loss slimming group Buy, if according to the traditional soft ideas is likely to write their own in order to lose weight and let everyone recommend a variety of ways to lose weight, which is implanted in a group buying network package to ask if you are cost-effective. Or use the way to ask questions, ask Everyone group buy weight loss slimming activity is reliable and so on. But such a soft article has not been the past attraction, we can use another way to advertise. For example, from a female point of view of the week before marriage, suddenly being told by her boyfriend do not want to get married, the reason is ridiculous even ridiculous. Then implanted in order to be able to wear the wedding gown of their own is also a certain site group A weight loss package, now think it is ridiculous. The whole soft text mainly reflects the boyfriend before marriage sudden change. However, when the reader read the entire article, will be the natural implantation of such a message, that is, such a group buying network is engaged in a weight loss in this way as long as the weight loss plan will go to the user to enter the name of the site to see. Then the propaganda purpose of the soft text is achieved.

Through the above 2 cases, we can see that with the continuous development of China's Internet, soft wen should be separated from the traditional way as soon as possible, should be more from the real life to find a hot topic of society, from these topics. This kind of soft talent has certain "lethality" only then can be the netizen attention propaganda effect also to be self-evident better.

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