Talk about how to select the Target keyword accurately

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SEO work is around the product keywords, so the choice of key words on whether the whole SEO work can be effectively carried out, if the choice of keyword lack of rationality, may lead to the following:

1, keyword heat is not enough: few people search the idea of the keyword, even if the keyword ranking again high, the introduction of the flow will not be large;

2, the keyword competition is intense: the SEO work is extremely difficult, spends a lot of time and energy but long time cannot reach the anticipated goal.

Keyword selection in the site planning phase should be taken into account, site positioning, column settings, product industry characteristics, target groups in the region and other factors are large or small impact on the selection of keywords.

First, the basic principle of choosing key words

1, the key words can not be too broad, that is to say, try not to choose Common keywords, the key words have a clear purpose and precision.

As we all know, "online shopping" this keyword daily search volume is huge, if you can get good rankings on this keyword can certainly introduce a good flow can improve the conversion rate of online sales, it is conceivable that this keyword competition will be very fierce, A Web site for clothing or home appliance products is not worth the fight for the word.

These common keywords, such as: "Tourism", "advertising", "Ticket", "lose weight" competitors are countless, you may have money to invest must get good rankings, but you also have to think, there will be a lot of people come up with more money to compete with you, perhaps eventually you will not be cost-effective, or forget the general keywords it; Even if you can line up to the front, it does bring a lot of traffic, but because the purpose of searching for generic keywords is not clear, so these traffic is not very strong target, and the user's region may not include in the established market scope, the conversion rate of their orders is also very low, In fact, it costs more and does not receive a corresponding return. Should be the region, brand and other factors are considered recently, such as: "Guangzhou online shopping", "online shopping site", such as keywords, such as the competitive pressure will be much smaller. Of course, like my Xuzhou seo and Guangzhou SEO technology site is also to avoid SEO this top level of popular keywords to locate my site.

2, key words can not be too cold too biased

It is much easier to get a good ranking for the keywords that are too cold, but the number of users introduced will be small. Do not use the company name as the main keyword, almost no one search your company name, even if you have a certain brand awareness, SEO purpose is to let people who do not know the company and products into customers.

3, to have reverse thinking, carefully investigate the user's search habits, rather than too much consideration of their own factors.

If you're going to buy a razor and want to know about the product you're about to buy, you'll find out what words Google searches for information.

Web site designers, operators because too familiar with their products and industry characteristics, in the choice of keywords, it is easy to take for granted that some keywords are important is that users will certainly search, but the actual thing is that the user thinking way and business is not necessarily the same.

For example, the specific model of the shaver, ordinary customers may not be clear, and will not use it to search, but the people who sell products feel that these words are important, specific models may determine different prices. So in the choice of keywords, should do a survey, such as asking friends, if you want to search for such products, they will use what words to search. Select the most searched, the least competitive keywords.

The most efficient keywords are those that compete with the least number of pages and are searched most frequently by the user. Some keywords are likely to compete with a lot of web pages, so that the cost of efficiency is very low, a lot of money to spend a lot of energy to line up to the front, but the actual search in the word is not a lot of people. So we should do a detailed investigation, listing the combination of the two after the best performance of the key porcelain, these keywords and the content of the site is closely related, the content of the site embodies the product keywords.

Second, keyword selection strategy and specific methods

(i) list the intended keywords and a large number of extended keywords

Keyword selection is a strategic work, the result of a rough value of its processing to go through a list to select the process:

1, to understand the characteristics of the industry, according to the general thinking concept may be appropriate keywords.

2. Investigate the search habits of friends or online friends around you.

3, analysis of the same industry competition website, record they are what keyword as the main, as a reference.

4, according to search engine provided by the "related search" or the search for the word abc, also searched Def, etc. to find relevant keywords.

5, according to search engine to provide keyword selection tool to generate expanded keywords, such as Yahoo's keyword Selector Tool.

Chinese keyword selection tool

Baidu Search frequency: Before, Baidu has listed the keyword daily search volume in the number of sectors, and then only to list the relative proportion.

Sohu Search Frequency: Lists the number of searches for the keyword in the Sohu section.

Google keyword tools: input keywords can generate a large number of related keywords as a reference, and can query the relevant keyword popularity (that is, search heat), on Google to get the appropriate ranking of the costs and search volume trends.

(ii) Analysis of the competitive level of keywords

Our goal is to find a relatively large number of searches at the same time less competitive keywords, to achieve the highest efficiency; The key word competition has the following two metrics:

1, search results in the upper-right corner of a keyword to return the total number of related pages

This number roughly reflects the number of pages associated with this keyword, and these pages are your competitors.

2, the key words in some search engines to provide competitive advertising ranked top three cost

Google provides the keyword expansion tool, Baidu's Keyword Price Inquiry tool, Sohu keyword price query tools, the price of these keywords than the above said the number of competing web pages more can explain the degree of competition.

3, the Calculation keyword efficiency

With the keyword competition and the number of times to be searched, you can calculate which keyword efficiency is the highest.

The simplest calculation, of course, is the number of searches divided by the degree of competition. You can also make appropriate changes in this formula. For example, in the degree of competition, I think PPC price is more important, so I can change the dividend to 0.4X total page number +0.6XPPC price, that is, the total number of relevant pages and PPC price different weights, of course, the weight of each of the number is your subjective judgment and preference.

Keyword selection: is to choose the highest efficiency of the two to three keywords as your homepage target keywords, other related key words as auxiliary, that is, as long tail keyword to optimize.

Article Source: Jiangsu Xuzhou SEO Wealth Road www.seoer88.com Author: pony123 qq:597254587

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