Talk about how to write soft text in network promotion

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For the webmaster, whether it is the general SEO work, or website promotion, online sales are inevitable to meet the writing of soft, to know that the Internet is more soft, but actually can impress the reader is not much, A lot of soft writing skills and writing level is really not flattering---some effect even less than the general hard advertising. The author has written a lot of soft, read the soft wen that is countless, in the soft writing has some simple experience, in this venture to put forward and you webmaster friends to share.

1 Tell a good story The reason why the soft text distinguishes the rigid advertisement, is a soft word, the so-called soft, is always will be the content of the advertisement packaging in a relatively more acceptable frame, this framework, most of the time is a story, so excellent soft wen must tell a people heart story. There is no such story to rely on, or such a story too straightforward, too common, too common, unable to impress people, that soft text of the real purpose-advertising, can not achieve the transformation effect, also lost significance, so the first purpose of soft Wen, is to tell a good story.

Someone is going to ask, how to tell a good story? I am not a novelist, I am not a gossip fan, I have so many good stories to say to people? In fact, it is very simple to tell a good story, the most important thing is to grasp the human nature, what is human nature, is the most essential part of the most real psychological activities, is human nature. Men Lust, women beauty, parents care for their children, honor their parents, young people fun, chasing stars, middle-aged and young women love gossip, everyone concerned about health, everyone wants to make money, this is human nature, is the core of our every story. Our story should fully take into account the feelings of people, moving in the feeling, can play a soft text maximum effect.

If you feel that there is no inspiration, it may be useful to find a newspaper, open the social version, look inside the news, or find a gossip magazine, to see the writing of gossip news, think what kind of news will make people moved, people interested? or to find some soft paper serious research, Look at others is how to write------as a soft writer, soft wen we must be able to easily identify. The so-called reading broken million volumes, tremendously, with a certain soft text and the accumulation of news topics, I believe you write soft Wen will certainly be a lot.

2 Common Soft Text Three sections we analyze a lot of soft, generally have a very common structure, that is to describe the situation-to put forward contradictions-(soft advertising)-to resolve contradictions. The first is to tell a background story, first there will be a very believable person, a simple background and environment, the focus is to make people feel real, on the side, and then is to create contradictions, the most common such as parents ill let people sleep, fat cause love failure, too poor no money to eat street and so on, in short, a problem arose, Now urgent to solve, and then is the insertion of ads, here is our products, is the real advertising content-------and then the problem of solution, experience and so on. This kind of routine seems old-fashioned, but in fact it is the most typical soft text, if you do not know how to write soft, you may wish to start from the most traditional routines.

3 Don't force the reader to read more soft text, on the general soft also has immunity, this time some too exaggerated too direct soft wen is very easy to disgust, like webmaster online a lot of authors move to a monthly income how many million as a gimmick of some soft Wen has made people no interest, Too early to mention your product or advertising too often makes it easy to see ads, the world on some soft Wengang has been issued, has been in the sofa position was sentenced to advertising, so that the readers behind avoid, so write soft Wen must pay attention to the intensity of advertising, the story of novelty, fun, Slowly bring the reader to the target ad we are looking for.

This is the author of the soft text of some simple summary, welcome to Webmaster Friends of the comments and discussions, reprinted please specify, source bestseller website http://ks9.net.cn/catalog.asp?cate=3