Talk about second-hand car dealers

Double 11 that day auto fire, this black horse actually singled out the cat to play on the internet to sell cars, and sell well. Auto was spawned by the car electric dealers, many people even this year as a car electric Shangyuan. But this is a little defective, the concept of car electric business is a bit big, whether it is auto or easy car network, this time is to sell new cars, and the car market, in addition to new cars, second-hand market is also very large, today to talk about second-hand car electric dealers.

In fact, there are many second-hand car market players, mainly because of the size of the market and the growth potential is very large. According to the Ministry of Commerce, the volume of second-hand cars last year 4.79 million, and annual growth will be maintained at 10% or more, converted into turnover should be hundreds of millions of scale, if the reference to Europe and the mature market a car from the first road to the final scrap before the transaction 3-5 times the frequency, the market plate has tens of millions of Another factor is the serious imbalance between domestic used cars and the volume of new cars. Europe and the United States mature market second-hand car trading volume can reach 2.5 times times the volume of new vehicles, while in China, second-hand car trading volume is only 1/3 of new vehicle trading volume, so the domestic second-hand market growth space is very large. In addition, according to the prediction of the second-hand Car Circulation Association, the volume of used cars this year is expected to break through 6 million, in Beijing, Shanghai and other place, used cars trading volume has surpassed the new cars, the future of second-hand cars will be the trend of the outbreak should be very obvious.

The market is big, but there are only a few ideas. At present, the main car online can be divided into portal class, life service platform, vertical web site three kinds. The portal class is represented by the car channels of the major portals, this type of main source of profit is advertising, does not involve electricity, service is relatively single, and the user to the site mainly for information, purchase awareness is not strong; Life Service platform class mainly refers to 58 with the city, this type mainly provide information release, the flow is relatively large, Users have a strong sense of consumption, but do not design to the offline transactions; the third is vertical web sites, vertical sites are divided into two, one is 51 car network, the second car network, mainly to provide information release, the other is 2,732 hand car trading network, car and other sites, not only to provide information platform, but also has formed a trading closed loop.

Choose different ways, the development path is not the same, Sina, Sohu and other information portals to provide a relatively single service, media attributes strong, the main profit path is still advertising. Of course, in the PC era, this model has a lot of living space, but to the mobile end, advertising display location is very limited, so just to provide information, sales advertising this model should be more risk. And 58 with the city, car easy to shoot these directly into the transaction service level, in the process of matchmaking and trading to provide ancillary services and charge service fees, in fact, is already O2O mode. This is also the current Internet transformation of second-hand car market more mainstream form, in this form, the advantages and disadvantages of each home is also very obvious, compared with the vertical platform for easy to beat, 58 with the city such a comprehensive platform still has a great advantage.

First of all, the comprehensive classification information site traffic advantages are very obvious, and more than 60% of the users are 23-29-year-old youth groups, these people are second-hand car consumption of the main force. 58 of the same city every day on the number of second-hand car posts reached 40,000, such an active degree do not say vertical site, even net also has a big gap. Another difference, 58 with the city belongs to the national market, 58 of the cooperation with the city has 4,000, while the car easy to beat, 273 such vertical sites are still regional markets, but also involved in local services projects, expansion is very slow, 58 with the city have done for many years. Therefore, the vertical web site is still a long way to go.

Second, from the vehicle source aspect, the vertical website mainly to the dealer vehicle source mainly, 58 same city's vehicle source is rich, especially the personal vehicle source is the most. This is also very important point, many buyers because of the fear that dealers will be modified after the accident car sales, so more inclined to direct trading with the owner.

Third, people with general economic knowledge should be aware that the second-hand market is a typical lemon market, because the buyer and seller of information and asymmetric, bad currency expulsion of good currency is very common, who can solve this problem to the greatest extent, who will stand out in this industry. In this respect, the 58 consumer protection scheme in the same city is more comprehensive, through the condition of certification, agent transfer, the original warranty and so on to basically eliminate the buyer's concerns, you can say that 58 in the transaction process as a Trust agent role, on the one hand to the condition of the certification, so that the car price in line with the condition, On the other hand also provides a more comprehensive after-sales service, and after the sale will rely on a very strong ground team to maintain. Before a lot of people spray 58 with the city is labor-intensive, 5000 of people's ground team is seen as 58 of the burden of the city, in another perspective, this is just an advantage, and this advantage can build a barrier, other opponents in the short term difficult to do.

Predictably, the outbreak of the second-hand car market is approaching, whether it is 58 in the city such a comprehensive website or like Cheiling, 51 automotive network such vertical platform, the future is very beautiful. Especially in the fog to lead the stock market in the climax of the 58 with the city, it can be said to get a good hand, and then see how it played the end of this inning.