Talk about the ubiquitous O2O: into the vertical era

What can I tell you today? First of all, before the formal start, say two things first, the famous CCTV announcer Ruiying and Zhang Hongmin farewell to the news broadcast, because of age and other issues transferred to the training department of CCTV, years old voice suddenly left, small partners are not shed, It is said that this kind of sadness is not more than the luojing driving crane West to feel good how much, I wonder, now young people in the end how many popular watching news broadcast? However, the anchor has a voice that makes one listen and never forget, it must be a good anchor, such as three watches, like me, yes! Haha, kidding!

The second thing, is the Internet, Baidu Hundred recently published a report on the topic of Tencent Hand Tour, the title is "internal bucket erosion Tencent hand tour monopoly game but market forces", I do not know if this is not a black manuscript, it is known that Tencent's main source of income lies in the games, several articles are Tencent's internal Dou as a gimmick, In order to analyze Tencent later or will embark on a path of no return, very interesting analysis, there are affirmative and negative, people Tencent is not the infighting with you what relationship? Look back may also engage in a Baidu topic, how? Baidu hundred of this series, how to say it, radish greens, each of their own, anyway, no matter what to eat, can eat full, But for meat eaters, they're never as tasty as meat, right?

Okay, into today's theme, chatting with friends today is O2O, we must have heard of it, this O2O now like the internet thinking, are all the same concept of God everywhere, no matter which business as long as the development of mobile Internet, all kinds of comments will definitely put him to the O2O, So O2O this pattern is accompanied by the development of mobile Internet. What is the status of the current development, the O2O of selling rice, selling cars O2O, sell the house also O2O, sell fruit also O2O, even the singing of all O2O, you said there is nothing to o2o it? Marriage also to a O2O bar, according to people's understanding, it is estimated that nothing can not, anyway, is to say, It's all about the concept of speculation, so what's not possible, right?

Perhaps a friend asked, you said O2O is accompanied by mobile Internet development, so no mobile internet can do O2O? I told you, O2O this model is the same with the mobile Internet, which means that it exists in the PC Internet age, why? You're like selling clothes or something. Can be paid on the Internet to send you to the home, but you want to bubble a sister, can online pay, sister on the door? I was told that I could, but I haven't tried it. Let's take another example, you have to go to bars, restaurants, bathing and other places, can you pay online, and then spend online? Obviously, it is impossible, even if the online payment, but also to the offline physical store to spend, so, someone put forward the concept of O2O.

How should O2O understand? God-known O2O is all called online to offline, meaning that the line to the line, of course, you can understand the line down to the line, then line and offline what will be the relationship between it? To put it simply, the traditional internet is the channel for online propaganda, Online advertising can be done online publicity and promotion, but from online payment to offline consumption, means that the flow of the line into the offline entity, online advertising is not just ads, can also be directly traded, in turn, the line of traffic can also be converted to a part of the line, mainly through the Internet can achieve a certain data analysis, In order to better understand the situation of the store; In addition, offline entity stores to solve the problem of consumer trust in the product, because the online can be selected and trial, offline select the line to order. This is the early O2O mode, through the PC Internet to achieve, such as ordering meals, group buying, ticketing and so on, I know a lot of Taobao open shop in the clothing store is so dry.

With the rise of the mobile internet, the connotation of the O2O model has been greatly expanded, the traditional PC Internet only has a computer portal, but mobile internet access is too much, each mobile application is a portal, each type of application is a portal, the most current discussion is the browser, search, Maps and mobile communications applications and other major portals, but the mobile Internet portal is changeable, we can imagine an billion-level mobile phone application is a person what kind of concept, micro-letter users have more than 600 million, Baidu has 14 hundred users of mobile phone applications, a K song software to sing a few years time to absorb 150 million of users.

These mobile applications can also be used to achieve a variety of functions, such as the map to get your location, then your surrounding businesses can also appear, you can use the map to find the route to the merchant, and then to spend. Mobile apps can also configure positioning, and their social functions allow you to call small partners to happy. Of course, this is where the focus is on mobile payments, simple mobile apps and simple mobile payments are nothing, but when the two applications are grouped together, the entire business process is achieved, and any industry can gather on the mobile Internet to implement transactions through mobile payments, any restaurant, movie theater, A playground can be realized online payment, offline consumption.

On the other hand, traditional enterprises to do network marketing, all through the electric business platform or from the mall, but also through a variety of methods to drainage, so as to achieve online transactions, the traditional enterprise is not fast access to the Internet mainly because of the lack of understanding of the network and talent, in addition to the problem of investment. But now with the mobile Internet and O2O mode, the traditional enterprise has a choice, that is, there is no need to rely on a certain electrical business platform to do the electrical business, directly with a mobile application or Third-party mobile platform to do a good job, the customer turned to hold the mobile phone, which is more than the traditional internet to face the consumer object is a step closer. Of course, the O2O model can provide a more nuanced service, for example, you want to see where a brand's store, just open its app or micro-letter number, the query is OK, no need to call again.

The O2O model for traditional companies with traditional distribution channels is just a drop of pie in the sky, store the most suitable for O2O mode, Suning and Gome is the model, just want to internet, even if there is no O2O this concept, they are doing is this thing, looking at the product manual, Make a phone call will be able to send goods home, Haier is doing so, there are many home businesses are also doing so, because some things need to install the door, do not do so. This means that the O2O mode does not need to be centralized, each store can be the center of the O2O, in order to cover a range of surrounding areas, all the business activities can be done through mobile phones and other mobile end, consumers worry, business orders will be rolling in.

O2O's biggest virtue is the line that O, now has become the industry consensus, only the continuous development of the line, the line O can play a greater role. The recent Beijing-East has not been idle, before the listing implemented with the National convenience store marriage, after the listing has reached a consensus with Wanda, electric business platform and offline commercial real estate combination, this with Ali and the combination of silver and Thai have the wonderful, are to enhance the effectiveness of the landing, Baidu is the Sword Walk slant, made a "Golden Phoenix plan" To cultivate the internet thinking of college students ' village officials, through the glutinous rice net to realize their dream of further landing.

Of course, beyond the bat giants? Similarly, each Internet industry is landing, at the same time the various offline entities are also in the O2O mode to counter the line, it can be said that the O2O model has become more and more vertical, more segments of the industry want to develop in this respect. For each merchant and group buy cooperation mode is needless to say, in addition to this, we can also see Ahu barbecue and so on by virtue of micro-letter started pure O2O mode, and a similar project more and more, whether it is selling fruit or sell the octopus are beginning to use micro-letter.

Traditional enterprises to do O2O projects, has become commonplace, and when the decision to fall into the KTV industry, the industry in an uproar, since singing can go this mode, other vertical mobile applications can also? In this way, the use of food in the future can enter the hotel, Make the application of the automobile can enter 4S shop, do the application of beauty anchor, will landing become the second heaven and earth? Let's wait and see.