Talk about three tangled problems that the enterprise can easily appear during the operation of Weibo

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The development speed of Weibo at home can be said to be by leaps and bounds. As a netizen, if you don't have one or two Weibo accounts, you're really behind the game. In the hands of a micro-blogging internet environment, as an online marketing business will naturally not be the big cake to sit idly by. To this microblogging marketing gradually become a keen marketing approach. However, for micro-blog marketing This mode of marketing we still need to look at the rational, otherwise the enterprise is easy to take detours, the following author on the microblogging marketing issues to talk about those easy to let us tangle problems.

Do you think microblogging marketing is omnipotent?

With Weibo being enthusiastically sought after. Enterprises began to focus on how to attract traffic through micro-blog, attract customers, build online word-of-mouth and so on. Think microblogging is the enterprise online marketing panacea. Enterprises only need to recruit a newly graduated college students to update micro-blog, add a pile of zombie powder, you can aggressively carry out the so-called microblogging marketing. The Micro Bo marketing look so simple, which in itself many companies are now making the biggest mistake.

We need to have a deep definition of Weibo marketing. We know that Weibo is a social networking medium. And the social network's maintenance system is from the reality of the social system. This virtual socialization system is able to communicate your business information and build your online reputation through networking. Of course to operate a good enterprise Micro Bo first to meet a few key conditions, one is the company's online image must be better, this is vital to the enterprise, if you are a person criticized the enterprise, then I think you start a business microblogging just to find a curse. You know, like before, because of the collection of gall bile and the online speech lambasting, if you create your own corporate microblog, it's not easy to get a certain fan. Second, your business needs to have a certain topic on Weibo. If there is no topic will be hard to get loyal fans.

After satisfying the two prerequisites mentioned above, I believe that as long as you manage your heart, you will soon get a certain amount of fans. Then you need to connect with them and lead your fans to speak up. Of course, micro-blogging operations need to build on the user's interactive link, you can not be narcissistic disdain with the user communication.

Second, how to do micro bo performance appraisal?

Many management enterprise Micro Bo Friend lies in the author's chat will intentionally or unintentionally express the superior to the microblog marketing does not understand the complaint. They complain that their superiors are simply focusing on the growth of the number of followers on Weibo and the actual customers who have been through Weibo, and that many of these data may be the result of their paychecks.

If your superiors rely on these data to do performance appraisal for you, then indeed your superiors for micro-blog marketing is not very understanding, the concept or stay in the traditional online marketing model. We know that microblogging marketing is not an immediate online marketing model, it is more like a line of word-of-mouth construction process. Weibo is often through interaction and communication to influence consumers, so that consumers understand the enterprise to understand products, the enterprise to produce a better impression. It also requires a time process. For instance, a company on Weibo posted a micro-blog information about Enterprise products, this information is seen by a fan can be, then the fans of your products have a certain impression, a stage when the purchase of a product to discover your brand, This impression will have a lag effect on the fans ' buying options. We can see that, if simply rely on the traditional online marketing assessment model applied to micro-blog marketing is inappropriate. Enterprises need to pass more effective data, such as the PV of the website, microblogging interaction and so on.

Third, Weibo can really achieve the company's one night famous dream?

As a micro-blogging business, companies sometimes struggle with the number of fans, why the number of fans of celebrity celebrities in million, why their own microblog only hundreds of. Many small and medium-sized enterprises will question whether there is a way to make the fans tens of thousands of overnight, so that enterprises become famous overnight.

It is undeniable that the emergence of micro-blogging for those small and medium-sized enterprises is a good news. For small and medium enterprises, whether it is to do traditional media advertising or to do the search engine advertising, may be the cost of the enterprise can not afford. And the emergence of micro-blogging has changed the situation. Enterprises only need to register an account, certification will be able to obtain their own proprietary enterprise Micro-blog. Weibo everyone can speak, almost 0 cost. But we need to notice that Weibo is a cumulative process, and if you're not a celebrity, then you don't want your microblog to come out overnight and your business can come in overnight. Some people say I can be like sister Fengjie, dry Lulu like hype ah I think for the enterprise you can not do for the famous and do excessive speculation, because the enterprise more attention is the image, if you excessive hype you will lose the consumer trust in you. This will also be a shadow of your Weibo path.

The above is from the car cushion http://www.xycmd.com/summed up three of micro-blog marketing Enterprises easy to tangle problems. Hope for the vast number of people who are or are planning to run corporate micro-blogging help.