Talking about electric business and retail

Electric business and retail, two different sales models coexist between distributors and consumers, and provide them with the service model, as for who is the sale of the king, Ma Yun and Wang Jianlin 100 million of the gamble just beginning to open the curtain, I dare not to raved. But once again, the power of a violent attack on the traditional retail is an indisputable fact, in 2006, the Beijing-Shanghai Ear has more than 4 million people online shopping, of which nearly 2.9 million people have been shopping in Taobao, more than 900,000 people in the ebay network has been shopping, nearly 300,000 people in the PAT NET has been shopping. Taobao has a turnover of more than 1 billion yuan in the first quarter of 08 years, the equivalent of 4 Carrefour stores and 6 Chinese Wal-Mart stores. No wonder Ma Yun released the next 10, the basic ban on traditional retail sales. In addition to the success of the dedicated business channel Jingdong, we can easily believe that the electric dealer is indeed in step by step swallowed retail, like Ma said: Lions eat sheep, not because lions hate sheep, but lions are born to eat sheep. The feeling of the electric dealer's birth is to "eat" retail, but the truth is this? Why Ma Yun is so confident of electricity quotient, this and electric business mode has very big relation, say directly, is how Ma Yun is how to make money? Big do not say, we will look at Taobao, a person want to open a shop in Taobao need to register entry, to pay " Shop fees "while shopping for" Alipay ", there is a large amount of money to let Alibaba deposit the bank" eat "interest, but also add up. Not to mention advertising and media, such as the way, can be seen there is a reason for the full confidence of MA.

January 2012, China Internet Network Information Center (CNNIC) published in Beijing, "The 29th China Internet Development Status Statistics report" shows that, as at the end of December 2011, The size of Chinese Internet users reaches 513 million, 55.8 million new users all year, but also continue to increase in an alarming number, it is not difficult to see with the rapid expansion of netizens, to the electric power to inject a strong stimulant and impetus, the rise of the speed of the electric business is breathtaking, traditional retail channels more and more sense from the great pressure from E-commerce. Again, the data show that Taobao 5-year continuous growth rate of more than 100%, China's online shopping market has already exceeded the 1 trillion yuan mark.

As a sales model of the electric dealer, the operation mode has a heavy blow to the traditional retailing. Why do you say that? The Electronic business model of the consumer has changed the traditional retailing relies on the traditional store and the shopping guide's marketing model, has its formidable superiority in the space and the commodity display aspect, the low amount investment, the huge profit and the market coverage and so on the superiority has dumped the traditional retailing far. Many dealers with physical stores will also think of opening a shop in Taobao, we do not say Taobao shop and the number of traditional shops scale, there is a very interesting phenomenon, many store shop staff will subconsciously tell customers what their Taobao site is, if the repeat customer recognized your products and services, Is he going to go back to your traditional storefront next time he buys something, or is it going directly to your Taobao list? Customers will certainly choose to trade online, whether it's time for saving or energy saving. Is it true that traditional retailing is really the only thing that's going to die?

As a new sales model, there are still many problems to be solved.

1. Security of the transaction

How to ensure the security of transmission data is one of the most important factors in the popularization of e-commerce, many people worry that the virtual combination of the network and hackers will cause the loss of bank card passwords, which is the biggest reason many people do not want to buy online.

2, the user's concept of consumption

Traditional retail is the best buyers and sellers can face-to-face communication, customers can be very real to see the goods they want to buy, coupled with our country's monitoring measures for commodities is not perfect, resulting in many people to the mall are also afraid to buy fake and shoddy products, not to mention in such a virtual network above?

3. Search function and distribution problem

Currently at least 1 billion pages on the internet need to be indexed, and the existing search engine can only index 500 million pages, still half of the index can not be indexed. This problem has to allow customers to search a site to find a suitable product. Coupled with online transactions caused by the delay in delivery, and in the purchase of goods are not satisfied with the situation of customers themselves to pay the issue of return freight, so many people on the Internet to buy a wary.

In addition to the above, the electrical business of the tax, intellectual property, electronic certification of the issue of evidence is still there, the electrical business to fly, do not consider the above issues to solve, the electric dealer's wings will be very heavy, very heavy.

Say so much, electricity dealer and retail who is king? This is in itself a no answer proposal, the wind and cloud of the Internet in the next 10 years, what will appear, we do not know, lions eat so many years of sheep, sheep always run in the vast grassland, sheep will not be extinct because of the existence of lions. Electricity and retail, even if who is king, is not important, because as long as there is, that is reasonable. The above article from Kunming website Construction (http://www.lyjtt.cn/view.asp?newsid=555) reprint please indicate the source, thank you!