Talking about electronic commerce

For E-commerce, he is a market, and e-commerce marketing process of each point, is the channel, but the final result of economic relations, it is because consumers, channels, products, the interaction between the three.

In recent years, the domestic e-commerce industry has been springing up, break through a layer of sales mark, and ultimately promote this process, not the hard needs of consumers themselves, but through the capital market driven by advertising bombing-type propulsion. But this is very unhealthy for the entire business environment, because he is out of the essence of business profitability, but through the concept of scale and negative equity operations to develop, and finally, the pit of the investor's father.

The original nature of electronic commerce

The entire operation of E-commerce, through the image, product content, logistics as the medium, so that products finally reach the hands of customers. But the consumer, is through these content, the product carries on the understanding, produces the demand, only then has reached the sufficient purchase intention.

and support the whole process virtuous cycle of the core: the product quality, service intentions, in order to form a market reputation.

And now, despite every product, service for each company's industry positioning, in fact, have the unique, but they are eager to profit, blindly expand the scale, finally, in order to quickly achieve break-even point, all the service measures have become a slogan, and finally, we are all through discounts, Low price of the vicious circle of development so far, and the internet will often be shared by someone "internal strength", but for the impetuous electric business enterprises, it is just a distant dream.

As a result, we will find that online, low-key officers are making money, and high-profile companies are desperate to change.

Guang Tun Food, tun what?

I personally believe that the future of E-commerce is to drive the entire domestic business economy, the beginning of a new commercial civilization. Because, e-commerce in recent years has taught us that he is a very pure business model, and for the pure business model, it is necessary to have a simple industry vision and good brand, service awareness of the enterprise to achieve the ultimate goal of achieving.

Of course, what is the target? For the current electric business, they are only ambitious, and there is no realistic development plan and ultimate goal.

From this, I think the concept of Canton food mainly for the following points:

1, to meet the brand positioning of the crowd services;

2, the correct research and solve the current business process of the problems arising;

3, serious research, thinking about the product target consumer's heart needs;

4, the formulation conforms to the industry development law goal;

At present, for the domestic e-commerce industry, is very lack of above 4 points.

Example: To do the platform, did not straighten out the internal process, do vertical, and indeed blindly in the vertical development, the industry is in the development of the whole category.

I don't want to give an example of the company because it's really bad. But they do so, naturally have difficulties, and the core of the difficulties is to take the money of investors, and investors are not concerned about services, products, is concerned about the return on investment and the proceeds of the listing.

To be king and to do great things

Taijiquan, the emphasis is softness. For the internet, standing at the forefront of the CEO, will naturally think that all the development of all too fast, the pursuit of the results will be realized quickly abandoned. And what about consumers? They are the dominant market, and what they want is to be in line with the pace of the development of the Internet.

So, I think, highway driving although faster than national road, but the result of accidents, is a serial. Recently we have found that the domestic luxury sites have problems, and all this is caused by this result. And some enterprises seem to live very well, but if still can not return to nature, the collapse of giants is a minute to achieve things.

We can wait and see in the next few years.

We need to learn from the role model

Because I am in the brand, contact a lot of platform, so, for the platform of the example I currently think two home:

One is excellence: he is like a 40-perplexed middle-aged, leisurely, from the entire company's page structure we can find that the user experience is doing a good job. In addition, the internal process is well combed, E-commerce needs to control the core point, they are doing, are worth our learning.

Of course, you can say that he is an American enterprise, reflecting slowly at home. But that's just your understanding, I disagree!

The other is Taobao: Taobao at the outset, it is very clear what they want to do, so, his nearly ten years of efforts are in for that they know the goal to work hard. Although we would say that they do well in PR, they have money, they are popular, they have more platforms. But these, in fact, is not the most important, the important thing is that he does everything around Taobao, is to work for a goal, that is, set up business circle and the rules of the game, to serve sellers and buyers.

Concluding

We have to rethink, we have to make adjustments. And for the entire E-commerce threshold, is not high, as long as you want to do, really in research, collation, analysis, you will find that the cost of E-commerce only two points: one is the human cost, the second is the time cost.

Of course, in my next time, I'm going to score.