Talking about how to develop network marketing with the experience of personal Operation Network Marketing Project

Absrtact: Today has entered the era of no network marketing, compared to traditional enterprises, network marketing is no longer to stay in doing and not to do the level, but how to do, how to do the effect will be better. What is network marketing, how to develop the topic of network Marketing

Now has entered the era of no network marketing, compared to traditional enterprises, network marketing is no longer stay in doing and not to do the level, but how to do, how to do the effect will be better. What is network marketing, how to carry out the topic of network marketing is a little big, simply through an article is difficult to speak clearly to this topic, in this vegetable root tan network Marketing agencies are only combined with their own operation Network Marketing project experience published under their own superficial view, the shortcomings are welcome to pat Bricks.

What is Network Marketing

Before we start online marketing, we have to first understand a concept: what is Network marketing? Baidu Encyclopedia on the definition of this is the network marketing in short is to the Internet as the main means to achieve a certain marketing goals of marketing activities, can also be simply understood as network Marketing = Network + marketing. Need to remind, many people are very easy to network marketing and E-commerce, network promotion, website construction and other concepts of confusion, the specific content in this will not do one by one detailed elaboration, the relevant content can refer to the root of the vegetables under the "Casual Talk about network marketing, network promotion, E-commerce concept of the three" article.

Here, vegetable root Tan Network Marketing Organization needs to emphasize that the network marketing work that the traditional enterprise carries out must take the marketing as the direction, the sale is the goal, the key core lies in the promotion conversion rate, but is not one-sided to pursue the worthless low quality website traffic. Vegetable Root Tan believes that network marketing is a systematic project, he covers the network marketing strategy planning, website planning, network integration and dissemination, Web site sales force planning and implementation, data analysis, team formation, operation and management of these modules, rather than simply do a website, and then do the promotion, post, maintenance of micro-bo, Update the blog, do the bidding ... These belong to the network marketing work part, but does not represent the network marketing whole. If there is no good systematization to carry out these work, in effect will inevitably be affected by certain.

Only the correct understanding and understanding of what is the concept of network marketing, our network marketing work may not go or detours, a lot of corporate network marketing is not the main reason for the bad effect is fundamentally not recognize the concept of network marketing.

How to develop Network marketing

Understand what network marketing can not represent you will do a good job of network marketing, if said "What is Network Marketing" just solve your basic understanding of the problem, then the next "How to carry out network marketing" to solve the substantive problems.

"Network Marketing = Network + marketing" seemingly simple, but in fact not! This is a problem that many traditional companies have been grappling with. Many traditional enterprises in the end of a period of time after the network marketing work suddenly found that the do are done, but their own network marketing project effect seems to have not imagined so good, began a little dazed, and then began to question the internet marketing has no use! Below vegetable root Tan unifies own experience with everybody simple comb down network marketing work core key point and basic flow, hope can give everybody some help.

1. Network Marketing Project Strategy planning

This work mainly includes Network Marketing project mode, orientation, basic strategy, development step, stage goal, Operation Idea, team formation, input budget and effect estimate, etc. As the saying goes, "the advance, not the waste", only through to the market, competitors, target audiences, their own enterprise brand products 360-degree insight analysis, planning the company's overall network marketing model, unique sales proposition, stage of development steps, team building, investment and expected income, to clarify our work thinking, clear specific direction To "Do the right thing, do the right things". This part of the work is a crucial factor in ensuring the success of our projects.

Take the model this point, the different industries, different enterprises, different products, different business models determine your network marketing model will not be the same. If you are direct marketing, retail category may be more suitable for relying on Taobao, Pat, this kind of platform to do, if you provide services or products involved in large or large transactions, the single line is difficult to directly achieve a deal, you can rely on the enterprise's own business site through the online consultation + online Follow-up transaction of this model to carry out work, If you are a large brand enterprises, such as Wanglaoji, Pepsi, etc., through the corporate web site or Taobao platform to sell their products is not realistic, you can consider relying on the network to vigorously promote the promotion of the spread of the brand, the auxiliary line under the sales line. This problem seems very simple, but in reality, indeed many enterprises have ignored this, the model is wrong, the results can be imagined.

2, Marketing-oriented website (shop) Planning and construction

In the above, there are mentioned that some enterprises are suitable to rely on such as Taobao platform to open online shop to carry out online marketing work, some enterprises suitable for the enterprise marketing-oriented web site as the carrier of the company's network marketing, the content of this paragraph is mainly to share the content of marketing-oriented web site, about the mode of online shop is not discussed.

Enterprises rely on their own business site to carry out online marketing, the importance of the obvious site is self-evident. Vegetable root Tan thinks "the website conquer, the conversion rate is the core", the website conversion rate's good or bad directly affects the turnover rate, but the website itself is the key factor which directly affects the conversion rate. A real marketing site, you must take the customer experience as the core, from the site visual style, structure flow, column planning, page layout, site functions, SEO optimization and other aspects of comprehensive planning, design, development, construction site. To make the site premium value-added, out of homogeneity, to achieve sales force, credibility, communication in one, effectively improve conversion rate, become a real marketing tool.

The real marketing website must be from the marketing angle, sales point of view, spread the point of view to planning, planning, if the single from the technical or visual performance point of view, with the same program module to build a template site, just modify the corporate logo, company name, change a hue, that can only say that there is more than a copy, worthless! This is why many corporate websites have a lot of traffic every day, but there are not a few effective consultation, and do not consider the quality of traffic, precision. about what marketing-oriented web site planning and construction of the question before have written titled "Marketing-oriented web site planning and construction of the seven major elements, marketing-oriented web site construction planning of the eight major steps of the two bold text, interested can go to read."

3, the website sales force

About the Web site sales force the word you may feel more vague, more abstract. Let's take a different view. Simply put, is the Netizen after browsing your website, will be easy to find the content which they want on your website, at the same time these content can actually help them, thus has let them produce a kind of want to pick up the telephone to connect with you immediately impulse. If your site can reach such a level, then it is a certain sales force of the site.

Whether a website is a real marketing site, whether has the marketing force, in addition to the website structure flow clear, the visual impact strong and so on, the content of the website is also very important. Here refers to the content of the site mainly includes but not limited to corporate brand copy, product sales concept, product sales copy, information content and advertising map and so on. But the light has these content text not yet, in these article content expression way, the visual embodiment also must handle properly.

Imagine, if the Netizen browsing your website, or is half a day can not find what they want, or is your product introduction content withered tasteless, blurred picture, the core advantage is not obvious, no unique selling point, a few figures, typesetting messy ... Who has the patience to keep watching?

4, network promotion and dissemination

When it comes to web promotion, you may soon be on the go. In the vegetable root tan contact Customer, many people directly will network marketing is equal to the network promotion, this is an extremely serious mistake, because still does not have the clear understanding to what is the network marketing.

Nowadays, the network information flood, peer homogeneity competition is fierce, how in such an environment upstream, eyeball has become scarce resources! In this attention era, communication has become the biggest problem of enterprise marketing!

You send the news soft wen, I also send the news soft wen, you do blog, I also do blog, you forum post, I also forum post; you do micro bo, I also do micro bo ... as long as you do, I will follow you to do what! Since everyone does the same thing, and the number of more than you, but why the effect is different? Have you ever thought about this problem?

Perhaps you have thought about this problem and have found the answer, but not to solve!

Vegetable Root Tan believes that the enterprise network to promote the spread must be "accurate strategy, ferocious creativity" as the core, the use of network interaction, grassroots, entertainment, tie-ring and other cultural characteristics and network technology means to form the multiplier effect of viral transmission, to solve the problem of enterprise communication thoroughly!

The so-called blog promotion, forum promotion, news software, mail promotion, including now suffer from the hot-won micro-blog, micro-letter promotion In my opinion, they are just information dissemination of a pipeline, and these pipelines are not suitable for all industries, some promotional methods for you, some are not for you! Every time I meet a customer and ask " Your company mainly provides which network promotion way "The question, really puzzled me!" but one thing needs to be clear, all promotion work is strategy first!

There is a point, when it comes to network promotion will have to mention SEO, online also has a lot of this aspect of practical SEO articles, this will not be long-winded with everyone.

5, Network Marketing data analysis

The Network marketing data analysis mainly includes the analysis of the data such as the SEO monitoring data, the network promotion dissemination data, the website Access data, the website consultation data, the website sale data and so on.

In the customer of vegetable root tan contact, a lot of business data analysis this piece of work to do is relatively deficient, one is not very clear to do what data analysis, the second is not too understand the intrinsic relationship between different data, there is one is not very good to these data and specific work effect organic combination. such as according to the Web site access data analysis results can be tested SEO, network promotion work effect, found that there are deficiencies, and can be targeted to improve, at the same time, through the site's consulting statistics, sales data statistics can be found to the accuracy of the site access traffic. Dissemination of data, Web site access and advisory transformation and other data between the impact of the need to combine a comprehensive analysis. The problem of data analysis vegetables Root tan also had before "do a good job of data analysis greatly enhance the efficiency of network marketing operations", we are interested in reading.

As an important link in the network Marketing system, data analysis is a process of reasonable adjustment of the project Prophase strategy during the actual operation of the project, which can help us to find the problem and solve the problem in time, so as to improve the overall operation efficiency of the project and promote the overall effect of the network marketing.

In addition to the above mentioned content, in the Network Marketing package system, such as Network Marketing team management, project progress control, day-to-day implementation of the work also directly affect the final results of the project, as well as an integral part of the overall development of the enterprise, Network Marketing in an enterprise is not an independent department, more than the independent operation of other departments, such as online work and follow-up customer service, offline sales based on the organic link between. In a word, and in short, the enterprise network Marketing effect is not the fundamental reason is that there is no system to look at network marketing, there is no strategy to command the overall situation, there is no creative to solve problems, but not to train into operating systems.