Talking about how to do to operate a new website?

Next Monday we have to take over a new website, the whole company to do SEO on my own, the company's website is the city's food web, but also my last article said the company, the boss took the initiative to add my QQ, talked More than 1 hour, let me help in the past, the salary is not low, I would like to try. SEO on me, I am sure to be responsible for the operation of the entire site, to improve the site traffic, ranking, conversion rate to develop a plan, I will talk about my own on the website rectification and planning.

Network marketing and promotion methods in the first chapter "delivery website promotion marketing program set" has been said, QQ group and mail marketing, SNS community marketing, Baidu know and search search quiz, Weibo marketing, soft text marketing, video marketing And so on, here are not one by one detailed description. The main thing is the site optimization and website structure rectification.

1, URL, website URL is dynamic, but also why the entire site for more than a year, included only 200 reasons, we all know, dynamic URL is not conducive to the site included, so this must be changed to pseudo-static, Then use the 301 dynamic address jump to the new pseudo-static address.

2, the site has almost no content, are basically pictures, is not conducive to website optimization, I would like to add a piece of content, mainly to introduce those food articles, call this article in the home section, so that the home page can be updated every day, it seems Not so empty, but also lead spiders to crawl and snapshots, to the site to bring some of the chain, included and weight.

Also add a message and mood section, so that customers in the above message or post some of their own views, driven website updates.

3, re-select the keywords, the article mentioned above, the site's keyword selection is not how, or no index, or high index of death, no index of the word even if it does not flow, high index Word is difficult to do, so in the short term can not bring a little traffic and conversion rate. But now because they have not yet contacted the industry, do not know how to choose the kind of keyword is good, the first may not be the first to change TITLE and target keywords, focusing on the selection of some flow, conversion rate of long tail keywords to optimize for the site Bring some benefits.

4, adjust the site's keyword density, because in addition to the city to send this keyword, other keywords have not appeared on the home page, the keyword density is 0. Home few text and export links, only appeared in the city to send this keyword, coupled with the website PR is 2, so even if there is no promotion, the city sent this two million search volume of the word can be ranked first, However, the word can not bring any traffic, so it can be said that this part of the weight is equivalent to waste, so I want to add some keywords in the home page, enhance the keyword weight and rankings, bring some traffic to the site.

Keyword density, I usually choose the main navigation, navigation, search box, related articles section to do, add some keywords in these places.

5, links, one-way export links too much, a total of 10 Friends of the chain, 7 is one-way, which can not stand, regardless of weight from the site or keyword rankings, the links must be done.

6, website activities, points gifts, site points is 1 yuan 1 points, now the site has to do is to send gifts chopsticks, 700 points can be changed for a chopstick, this is not a pit father? How could customers be attracted, might as well point to the point of. Such as points to reach the number of free redeem packages or some small snacks, credit threshold can be set a little more, you can set a little lower, such as points to 100 snacks, up to 200 soup, up to 300 packages, up to 500 to send food, slow Slow pile up, so it looks really much, of course, this is just for example, the specific program may have to discuss.

Speaking in the comments or mood section can also be appropriate to give some points, such as a message and say plus 1-5 points, can bring great enthusiasm to everyone. This can lead to updates of the site, but also to promote the brand and reputation of the site, of course, this requires our company catering colleagues, if the service is not good, do some confusion, that effect may have been a side effect.

These are some of the operations and plans that I made before going to the new company. Some of them may not be right and may not be complete. I hope everyone can share some of their own experiences with me so that I can have a better development in the new company. Thank you. It's