Talking about the first seven key analysis steps of SEO

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Whether you are a business or a do-it-yourself project, whether large or small, in any industry, we need to analyze the difficulty of the project before taking orders. As our seoer is to be so, we need to analyze the optimization of the project is difficult to determine whether this project can be done, how to quote, in order to ensure that customers do not scare off the premise of the maximum profit. What are the aspects we need to analyze before SEO is received? The following author shares seven experiences.

One: The hard strength of the customer site

As a seoer, we are all aware of the important role that server stability plays in the optimization process. Servers often have downtime, even if your optimization technology is no good. Server security, whether the horse is often hung, whether it is often black and other security conditions. At the same time as our optimization, the goal is to obtain traffic, we need to know whether the server has traffic restrictions, IIS restrictions, to ensure that the customer's hardware performance to achieve customer optimization goals.

Second: The soft power of the site

Site Domain Name Registration Age (We all know, the greater the age of domain name is easier to get the trust of the search engine), the site on-line time; The site URL structure is standard, in general, as we optimize the staff generally will not take the initiative to modify the structure of the site, unless the customer has requirements. Of course, if you take over is a medium and large optimization project, general site overall structure is very good; site code and database type, if the content of the large demand information site, analysis can host what order of magnitude of the database is very important.

Third: The site's historical search engine impressions

Query site History Search engine impression, simply say is to see whether the site is a search engine K, at the same time to ask the customer clearly by K reason.

Four: Query the site data

Query the site in the major search engines, site snapshots, site Alexa rankings, site outside the chain, site traffic, important keywords rankings and other data, need to query, and then list form statistics.

Five: the promotion before the site

The author thinks this aspect is very important, the SEO profession Doorsill is low, the competition is very intense, perhaps this customer's this project before looking for you already looked for other company, probably is because did not achieve the anticipated goal, only then found you. At this point you should be from the relevant soft text, links (mainly to see if you have bought a link) and so on, so that not when the home company to remove some resources, the site data will decline and wonder.

VI: Analysis of competitors

We need to analyze competitor site data, optimize tools, and anticipate the ability of our competitors to optimize team operations in order to give ourselves a good position in determining whether or not our team has enough strength to compete with them. If you're alone, it's really hard to compete with a team of more than 10 people.

Seven: Determine the cycle, and then quote

After doing the six steps mentioned above, you can basically determine the difficulty of optimization of this project, you can tell the customer about the operation cycle, and then give the customer a reasonable price.

Of course, not all optimization projects have to be so analyzed, and different sites need to analyze other factors. I hope this article is helpful to everyone. This article by the network promotion http://www.houjinzhe.com/original release, reprint please specify the source!