Talking about: The method of the influential blog

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In the Chinese blogosphere, more well-known individual independent blogs, such as Moonlight Blog, Cattle Randachen (Keso), Lao Xu's blog (Xu Lei Sina blog) and so have considerable influence, has formed a solid "readership." We have to make our blog influence to reach the Moonlight blog is basically impossible. But we can in their own blog on the basis of the existing gradually improve the "visibility" of the blog, by the search engine recognition (SEO), the reader recognized. Blue Sky Blog based on the relevant network data summarized some effective methods, I believe that through these methods can gradually expand the influence of your blog, so that it gradually become a professional media or content platform.

Although "content first" has always been the key factor in blogging success, there are some techniques that can increase the impact of blogging, such as user-generated content, resource interaction, and so on. Building a blog network can also expand the brand and reputation of the blog, which requires the creation of some related projects with other blogs to improve.

Here are 15 ways to expand your blog's impact. Note, however, that content should always be a key part of a blog, and that other methods and techniques are secondary. You can use these methods to successfully build the influence of your blog only on the basis of good blog content.

1. Establish multiple theme channels

Start by selecting a few topics you are interested in or good at, creating multiple blogs through a subdomain or subdirectory, so that you get more visitors and avoid the "narrowness" of your visitors. The famous Moonlight Blog on the establishment of the Google Earth, Annie Baby Network literature, juvenile victor's troubles, Moonlight Technical Digest, Mood Story Digest, Moon Blog and other theme channels. Of course, this is just an option because you may not have the time and effort to build multiple blogs. However, these channels do not need to be as regular as your main blog update, you can use the "collection" method to do the channel, in fact, the Moonlight blog Most of the Child channel blog content is collected.

2, User contribution content

Your blog can be a certain number of visits to your visitors to "feed", which is also a good way to expand the impact of the blog. In addition, you can organize other people's posts, including comments or messages from users, or republish what you think is valuable. If you can, you can let your users register on your blog and manage their own account, which will better promote the communication between your blog and readers, consolidate the old users, attract new users to participate.

3, let the blog localization

Many foreign famous internet companies in China to promote the failure of the biggest reason is "localization" deficiencies, most of the Chinese version of the site is essentially a "Chinese version." The failure of Youtube, Facebook, MySpace and other websites to operate in China is a stark example. The big website So, personal blog is no exception, a better way is, for specific visitors, provide the corresponding language version of the blog. Moonlight Blog launched an English blog. Of course, there are some popular blog plug-ins, such as Google translation tools, you can do real-time translation functions, so that your blog user base more "internationalization."

4, the establishment of their own blog network or mirror station group

You can create a small blog network for all your blogs (blog receptacle) or blog group, the better way is to buy a new independent domain name as the terminal of the blog network. In addition, you can also Iris, donews, Sina, Sohu, NetEase, TechWeb, blogger and other BSP on the establishment of your blog "Mirror Station", in the main blog post a new blog, Sync update your mirror station blogs, but you need to raise your blog original link.

5. Create a forum for your blog

The main purpose of building a forum for blogs is to enhance user interaction, which is one reason why your readers need to visit your site over and over again. Provide a forum where users are free to create sticky content (other than your own), which encourages users to visit your site again. The famous Moonlight Blog has a separate Moonlight forum, dedicated to moonlight blog visitors exchange and share.

6. Create a mailing list for readers

Create a list of users who often comment on your blog, and send them your weekly summary, monthly summary, quarterly summary and even year summary. However, avoid spamming or sending emails to readers who declare they are unwilling to receive your email.

7. Participate in several well-known communities

A good community, such as a forum or social network (SNS), is not a good way to get traffic, but it is useful for building your own brand, choosing a good community, and taking the time to build relationships when you're not blogging, which can be beneficial for your long-term development. Blue Sky Blog Recommend the Friends of the Internet circle can be in the 5Gme with the industry well-known, unknown people to strengthen communication, exchanges, and actively share their views and views.

8. Optimizing Social media

There are two ways to optimize social media for your blog, the first way is to focus on communicating with your readers and interacting with them outside of your blog (such as Twitter, Facebook, or FriendFeed). Another approach is to design your blog through the social media community, to do this by choosing a community that is relevant to your blog and then spreading your content in a friendly way to increase influence.

9, the introduction of new blog authors

The new author equals the new ideas, New Horizons, the introduction of some high-quality authors, and you can find the core content of your blog growing explosively. The famous multi-author blog "Fried Egg" is typical.

10, sales through the blog products or services

Advertising on the blog is a most simple way to make money, the most popular is to do Google AdSense ads, in addition to Baidu Alliance, Ali mother, such as Network Advertising Alliance. However, it is not recommended to carry out "topic marketing" (soft) advertising or trading links personally, as this can cause your blog to lose the trust of readers and search engines.

But Blue Sky Blog suggests that you can sell web apps through blogs, such as e-books or shareware, or consulting design services.

11, provide original high-quality content

High-quality content is your original, and have a unique perspective and perspective, more importantly, your content must be useful to the reader. Quality content, though, is the 12th most important factor in improving the impact of blogging. These quality content can be conveniently subscribed or collected by readers, and the support of users will make quality content more attractive, thereby helping you to improve the influence and full text of the blog.

12. Alliance with other blogs

Alliances with other well-known blogs are an effective way to expand the impact of your Web site, with other bloggers building similar social networks, joint writing projects, apps, and more. The more well-known blog Alliance has an original blog alliance, it is Moonlight Blog, niche software, drum, fried eggs, three seconds to change the world, Sang Linzhi, use good soft and other well-known original blog alliance.

13, provide mobile blog

The internet is about to be fully expanded from PC to mobile phone, the era of mobile internet will be fully opened. You need to provide mobile internet users with a mobile device (PDA or mobile phone) can access the address, so that those who use mobile phones can easily access your blog. Some common blog system, such as WordPress, Z-blog have special plug-ins to achieve mobile blog function.

14, hosting your blog feed

You need to use FeedBurner or Feedsky to host your blog feeds, so you can easily read your latest log by subscribing to your blog's reader without visiting your blog address via RSS, Atom, and so on.

15. Other

You can also share your blog subscriptions on Google Reader and submit your "Feed" subscriptions through friendfeed by digging through Digg and submitting your latest blog post URL. In addition to these web2.0-era methods, you can also use popular event keywords to write logs to attract readers.

In short, Blue Sky blog that blog is not only your private information platform, to build a popular blog, the first need to adhere to the original high-quality content, but also need to develop some core supporters and broad blog information distribution channels to expand your blog to social media, you can enhance the participation of users, access to relevant content, At the same time increase your influence and reputation. The increase in the impact of blogging is not a matter of overnight, you need long-term adherence. As long as you are diligent enough, professional enough, and persistent enough, it is no longer a difficult task to successfully build your blog.

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