Talking about the three points of O2O mode integrating local line operation

Source: Internet
Author: User
Keywords O2O three points talking about last year

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Starting last year, O2O website mode into our life, in fact, many years ago, O2O site has entered our life, when we do the site, online payment is a difficult, so this function was stranded, and now when this form of the mall constantly evolving, and constantly waiting, Finally waited for its opportunity, that is the opportunity of O2O, not like the Mall Mall, so that more people know such a trend of consumption, then this article, just say, O2O integration of the meaning of vertical industry operations.

1th: Online to get the intention offline real purchase

The meaning of O2O is "online soliciting, offline purchase", this model makes more people willing to go to the line to see their selected products online, when this mode arises, do you think of Taobao, Taobao mode is to pay on the line, and then logistics, to receive goods, and finally get consumption, However, when you have a O2O mode, you will focus on consumption directly below the line, this satisfies the consumer's meaning can let more people to see.

When we buy large items, we always like to go to the store to see, so that we can rest assured that, but if you go to a shop, found not found suitable, what would you do? So, first of all, you should get some recommendations online, and then go offline to see, this will also get a high conversion rate, This model has a strong authenticity, shopping flow, shopping environment, and the transformation rate is also shaped by other models can not be compared.

2nd: O2O Development trend of local industry detail

When Mushroom street, Beauty said the social web site came into our lives, do you feel the business opportunities of such an experience? Many industries have been paying attention to the details of their industry, if the details of Mushroom Street, focus on the user's experience of data, so that more people's hobby points enough to blend together, Eventually become a focus, feeling the charm of socialization. Detail, focus, do a good job on the site trend.

Now there are a lot of local refinement of the site, are constantly flooded with this market, in the past to do some of the local site, has slowly become one of the sources of traffic, O2O established in the service industry, the establishment of the details of the industrial development of the beginning, but also need more social development. The development of a local industry will eventually become the representative of O2O, when you strive to move forward, you will find that you have done is to O2O to develop, local detail mode, more experience, a product of the most authentic offline feeling.

3rd: If the Internet can be more service detail

In more sites, the profit model is a very important place, but just as the current net, the introduction of short-term rental channels, thus creating a more and more information platform to transform into a O2O of the site, when you want to 365 real estate home network socialization mode? This model may be created by the real estate industry O2O mode, each industry in more reverse, there is its business opportunities, and socialization of the vertical operation, continuous business innovation, positive marketing strategy.

Many years ago, there is a trend, that is, localization trends, if from a large industry to be single-minded, this model will also be the trend of the Internet, O2O is a representative of the local society, a representative of the service industry, the Internet to subdivide, many O2O will be born in front of you.

4th: Traditional O2O Chain

In the traditional commercial field, the O2O is similar to the chain retailing industry, and the requirements in this field are detail, efficient management and cost control. Internet Enterprise Management level is still in the workshop level, in 5--10 years difficult to have refined management of enterprises appear. Therefore, in the short term, O2O will be a feast for local websites. In fact, in many places, such as Taiwan's chain store O2O mode, when the convenience store full of cities, you will find the line to pick up the goods is how rare simple and convenient, this is a trend under the line

Order online and take goods online is also a typical O2O, and this model requires efficient cost and logistics as well as convenience, so that a short period of time can not be a comprehensive shop, but you want to do, it should be online and offline have a huge resource site to cooperate, Finally realize the transformation of benefits.

About O2O here, hope that more people understand O2O, know it, and make their own a O2O website, the most love to say webmaster, http://www.zuiaishuo.com/, starting A5, I hope more friends understand the meaning of the construction site, and strive to build a station, refueling

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