Recently, SAIC new Energy and Technology Management department general Manager Dry frequency, in Beijing, "Dialogue in the future of science and technology of the new energy car" Salon said that the current SAIC in Shanghai is preparing to work with some leasing companies to do timeshare, the early layout of 100 outlets, while the development of time-sharing rental car networking backstage, the future can be made by mobile phone booking car, Borrow the car and return the car. According to the understanding, the partner currently has nearly 50 leasing shop in Shanghai area, the future will increase to 70-80 outlets.
at the same time, Baic also announced that with a large group of companies in Beijing-Tianjin-Hebei region to establish baic new Energy automotive Experience shop, and the huge group will also set up for the new energy vehicles time-sharing Leasing company.
's larger handwriting is that BAIC will also cooperate with Foxconn Group to set up a joint venture leasing company to launch a new energy vehicle leasing business, including timeshare and taxis.
with the promotion of automobile enterprises and the entry of big merchants, the electric vehicle timesharing has already moved from the university project and the city project to the commercialization, the time-sharing leasing will also become the first brick of the commercialization of the electric vehicle.
from the end of last year, including Beijing Institute of Technology, Tsinghua University, Tongji University, and other parts of the new energy cities such as Hangzhou, began the attempt to share electric vehicles, time-sharing Leasing is a new car rental industry, a car rental model, refers to the hours or days to provide the car with the use of rental services, The number of hours a customer can book a car in terms of demand for personal use and car time will be calculated by the hour.
industry insiders believe that, with the expansion of the major cities, leasing is undoubtedly a solution to the big city restrictions on the social needs of the contradictions of the way, the advantages of time-sharing leasing is easy to manage, easy access to products, user feedback, to ensure after-sales service follow-up, on the basis of the scale effect, In particular, the size of the charging station is not very high.
on the other hand, the market for electric vehicles currently does not have a unified play, Tesla "tall" experience shop and its advocacy of the small, High-tech, stylish style of the route provides a choice, but apparently not ordinary consumers can afford.
BMW Brilliance Car Rental is currently focused on the commercial leasing market, private consumption of time-sharing leasing has not yet started. "Price is a very important issue, some models are not suitable for the price of time-sharing rental market." "Easy Card rental general manager of the war quietly told reporters." At present, easy card rental car models are North Steam E150, the price is 2 hours 59 yuan.
The electric car Leasing project of Tongji University, which was launched last December, has a rental price of 30 yuan per hour, with a daily rent of 131 yuan, including insurance, maintenance and power costs, and the rental models include Chevrolet Europa Springo, E50 pure electric vehicle.
thus, from the point of view of the time-sharing of the electric vehicle future product positioning, to meet the urban short-distance traffic, small displacement compact products more advantages, this will be the main power of the market-driven electric vehicles.
Beijing starts the electric vehicle mode
if the time-sharing leasing is to promote the commercialization of electric vehicles, then for the popularization and promotion of electric vehicles, especially the construction of infrastructure in place, to a certain extent, decided the business model of time-sharing leasing can pry how big market.
in accordance with the plan, Beijing this year in 20 to 30 shopping malls and large supermarkets to establish new energy vehicle booth, including Wanda, Xintiandi, outlets, Parkson and other shopping malls, these booths will have a large staff responsible for sales, services and a series of work.
"New energy vehicles to use a new way of thinking, can even be used as a daily consumer goods, electronic products to display, rather than the traditional car, like the 4S shop model." Baic said the company will also establish an independent sales channel for new energy vehicles, which will set up 4-5 stores this year and an experience center.
"in the promotion of electric vehicles, the recharging of the infrastructure is a very difficult problem, Beijing, such a large city, the charge is very tight, I hope the country can introduce some favorable policies at this level." "Baic New Energy Vehicle Co., Ltd. Executive director Lin Yi told reporters.
In fact, Beijing is brewing in the new community to have 18% of parking spaces to be suitable for electric vehicles to use the policy, but the domestic other new energy vehicles model cities have few similar favorable policies. Foreign experience is also worth learning, the United States for Green building has a rigid evaluation standard, electric car parking space to more than 5% of the parking space.
Prior to this, although the State grid companies in the two sessions during the full liberalization, allowing social capital and the national network in this area of competition, but land use planning, facilities construction investment, power grid construction planning and other practical problems need further clear policy.
at the beginning, the construction of the charging station still relies on the promotion of local governments and new energy vehicle companies. Beijing New Energy Vehicle Development Promotion Center Deputy Director Chen Guiru told reporters that there are two modes of charging, the first consumer to buy new energy vehicles by the entire vehicle enterprises responsible for the implementation of consumer charging conditions, installation. Second, Beijing is stepping up its efforts to build public-sector charging facilities in the public domain, such as 4S stores, institutions of higher learning, research institutes, highway service areas, gas stations, large business districts, tourist attractions, and so on. "The goal is to build 1000 recharging points in public places by the end of the year, and is now stepping up some of the charging outlets." ”
"We consider looking for infrastructure-building companies, partnering to build a recharging network, and so on, hoping to better serve the electric car." "Dry-frequency representation. At the same time, Baic is also currently promoting its own, including Beijing Hyundai, Beijing Mercedes-Benz and Saab brand in Beijing's 4S shop construction of rechargeable piles, and free charge outside.
North Steam provides a one-stop service including charge pile construction, including the coordination of properties, free installation, enjoy the three-year warranty, the first car in Beijing to the private electric vehicle consumers, the scientific research engineer Wang Tiejian to choose the North Steam E150 electric vehicles, he told the 21st century economic reporter, " Monday to survey, Thursday on the installed, Friday Power test run. However, now basically in their own home charge pile, outside the charge is inconvenient, before going out generally to calculate the mileage and then drive out. ”
charging problem, is the warranty. "Pure electric cars, unlike traditional cars, are very simple and inexpensive to maintain." Baic promised 5 years of free maintenance, a small amount of early, factory direct 24 hours door-to-door service, the future volume of time, consumers can directly to the outlets for repair and maintenance. Baic told reporters.
currently North Steam commitment 5 years 100,000 km free maintenance, BYD commitment to life-long warranty, which exists in the Enterprise for product replacement, cost and breakeven considerations.
However, Wang Tiejian doubts and worries about the future still exist, "battery to life after the factory service?" What is the cost of changing batteries? What is the value of recycling vehicles? ”