Tanaka: Search Marketing is the first choice of "NET" enterprise

4 years ago, Tanaka had an ideal, "management of management software, financial and financial software, marketing should also have their own software."　　"With this in mind, Tanaka and his EMBA classmates Pei Xiangyu decided to set up a company that is positioned for online intelligent marketing-the Burson cube. 4 years later today, the Burson cube is not only the first to put forward and do cloud intelligent marketing, and the annual growth of more than 10 times times, the 2011 Burson cubic total revenue has climbed rapidly to nearly 200 million yuan, and in March this year in the Baidu Agent conference, won the 2012 Baidu "Exploration Award" and "Beyond the Prize"　　Two honors, become the entire Internet marketing platform on the SEM (search Engine Marketing, search engine marketing) well-known brands. Recently, Tanaka more confident, "the traditional enterprises began to turn to E-commerce, which will drive their marketing in SEM big investment." "He believes that SEM marketing will usher in at least 3 years of the outbreak of growth, and as the search engine boss Baidu still has a huge growth space." The traditional enterprise invests heavily in SEM2011 year Chinese Netizen scale reaches 513 million people, the whole year on-line retail market transaction 806 billion yuan, occupies the social consumer goods retail total amount 18.1226 trillion yuan 4.4%. The increase in the proportion of network retailing is obviously an encroachment on offline retailing. Traditional enterprises thus see the importance of digital marketing, and gradually increase investment. In this process, SEM will become one of its required marketing to shut up. "No matter how you advertise in other media, the end consumer will go to search engines to get the symmetry of the information." "Tanaka that this is irreversible consumption behavior.　　So, SEM is all the marketing behavior of the shell, must do well. Bojalid convenient foothold in this, independent research and Development launched the first Chinese search engine intelligent launch platform Cubesearch. Through the Cubesearch intelligent delivery, SEM effect can be increased 30% to 200%, breaking the long-term problem of the effect of advertising owners bottleneck. The core technologies such as SEM intelligent word selection, intelligent bidding, statistical modeling, effect prediction and mass data mining are the embodiment of the creative power of Boya Cube, which has been granted many national patents. In addition, Boya Cube and Peking University Joint Laboratory, in machine learning, statistical modeling and data prediction and other fields to lead the future of the industry. Prior to this, Burson cubic customers mainly from the education, E-commerce and tourism sites, this year with the pace of traditional enterprises to switch to the speed of electronic commerce, Burson cubic customer structure has also undergone great changes. "The traditional enterprise capital strength is strong, once thought clearly, to the SEM investment is to continue to increase."　　According to Tanaka, Burson Cube just signed the red bean costumes, the first budget to Burson cube has reached millions of yuan. Tanaka also SEM and SNS marketing made a comparison. He believes that SNS still belongs to the nature of advertising, but to bring real traffic and orders, must do SEM marketing. Not long ago,GM has shrunk its tens of millions of dollars in advertising on Facebook because of the low conversion rate of SNS marketing. In the future, SEM marketing is still the first choice for all net enterprises, the traditional enterprises will promote this trend of accelerated forward. Baidu growth potential huge Tanaka face this trend is excited, "Quanzhou a street more than 30 listed companies, not a few net, China, such as Quanzhou, there are many places, this is a huge potential market of SEM."　　"At present, in Baidu's sales revenue, the proportion of major customers is not more than 30%, Tanaka that the next 3 years, the proportion will increase rapidly." In addition, he is very optimistic, Baidu in all search engine enterprises in the overwhelming advantage. China's search engine market concentration increased in the first quarter of 2012, according to a report released by Eric.　　Baidu's market share grew to 77.6%, Sogou grew to 2.7%, while Google China's market share fell to 17.8%, search to maintain 1.5% of the market share, while other companies ' market share was further compressed to 0.3%. As a specialized SEM marketing of the Burson Cube, they will regularly on various types of search engines do effect analysis. In the case of monitoring data from January to January last year, they found that, from the unit Cost (CPC and CPA), Baidu is the highest, followed by Google (about 8 0% of Baidu), followed by Sogou, and finally search. Each search engine unit cost and market share order to maintain a high degree of consistency. But from the amount of clicks and conversion, Baidu occupies the absolute leading position of the market. Tanaka also said that the current Baidu revenue less than 10% of Google, such as: the first quarter of this year Google revenue 8.14 billion U.S. dollars, Baidu only 677.1 million U.S. dollars. Google is still 5 times times as much as Baidu, even if it throws out about 60% of its overseas revenue, only the US local income.　　And Google is still in the growth rate of 24%, which can be seen in the growth of Baidu huge space. In addition, according to Ignitionone data, 2012 Q1 Global Search advertising continued to maintain strong growth. The company's data found that global search advertising spending grew 30% per cent year-on-year, twice times the rate of Q1 growth in 2011.　　This figure shows that China's search engine market still has a huge growth in space, and the monopoly advantage of Baidu, is much more than expected. Tanaka always believe that the SEM is the three-party-win thing, namely: advertisers, Burson Cube, Baidu. A large number of traditional enterprises to participate in SEM marketing, will inevitably drive the growth of Burson Cube and Baidu, and the resulting marketing effect, but also promote the traditional enterprises to increase the marketing of SEM input. This virtuous circle, will sem marketing climax.