Teach you step by step on Sina Weibo

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The charm of microblogging promotion always makes people yearning and mysterious. The last time I wrote the "when Taobao combined with micro-blog details of the marketing of Tencent Weibo," the article, this article on Tencent Weibo to promote the basic course to get a lot of students ' response, say yes, said I wrote long-winded also have. In fact, many do the promotion of a lot of people temporarily read the left an article on the battle, resulting in the foundation is not firmly bound to directly affect the actual promotion effect. June 7 will be the college entrance examination, just imagine if the foundation of primary school, junior high school did not play well, then how can the college entrance examination good results? This article is to be completed in response to the novice Sina Weibo promotional tutorials, hope that the students through this play stable micro-bo promotion of the Foundation, so that the promotion of the road to go more stable farther!

The registration of the scarf is no longer to repeat. It is the key point is to register all the information to fill in detail as far as possible, including nicknames (with their own name or shop name), Avatar (with their own head or shop logo), contact information, micro-blog labels and so on all can be identified, to achieve the purpose of promotion to fill the place. Look at my previous article, here with a picture for reference:

When the registration step is completed, do not interrupt, the continuation of the pursuit, we continue from the mutual powder, high-quality scarf, scarf active degree, comment forwarding and other methods of explanation, to step by step to understand the whole process of Sina Weibo promotion.

1: About the scarf plus powder

The appeal of a star or a network celebrity is great, and there are a lot of fans without saying hello. But as the grassroots of us, daily active powder is the number of fans less than 2000 when necessary to do things. On the method of adding powder, we have already set the label when registering the scarf, that is, we have the target crowd. So we just click on the tag to search for the target. It is recommended that you add up to 300 each day. In and others before the powder, to send a piece of the information of the scarf, to express the sincerity of our mutual powder, so that people will trust you.

The following figure:

Then you can start to add fans, in the process of adding fans we should pay attention to the following 6 points:

The following figure is I a small, with the above 6 method, add powder used about 6 days, get fans have about 1000. Effect can also, more important fans are active powder, compared to Tencent Weibo half active powder half of the zombie powder to compare, the quality of a lot of Oh! There is a picture of the truth:

2: Targeted Blog content

I have mentioned many times in the article, do micro-blog and do the same site-content for the king! Many people just started to do the scarf, blindly with fans. Finally, some fans were added, but soon they were canceled. The number of fans is slowly decreasing, and no one has been paying attention to it. The reason is that your microblog content does not have a specific problem. Let's start with the content and look at a simple content structure that I do:

Through the above figure we can see the user's favorite microblogging content type, the following according to the content structure chart to give you a detailed description of various types of scarf content of the release skills:

(1) Industry-Specialty

(2) Emotional love type

(3) Entertainment gossip type

(4) Life Diary type

(5) Concerned about the practical type

(6) Make a base to find out the type

(7) Classic Famous type

(8) Jokes funny Type

(9) Politically sensitive

(10) Activity marketing Type

(11) Erotic dew Point type

(12) Other types

There are many other types, such as voting or love donations:

In contrast to these 12 types of posts, I think we should already know which is the right way to play.

Before I did the scarf, careful analysis of some companies in Sina Weibo successful marketing cases, do a very successful, with their successful cases as a reference, their operational ideas copied to my microblog, and then applied to my Taobao shop, to tell the truth quite practical,

Below is I combine 11 kinds of content structure chart and own some research experience to Taobao store's positioning target, and Bowen type share.

A, for the scarf positioning, distinguish between the main and secondary

Do micro Bo first will give their own scarf set a good position, clear their own promotion direction, and then targeted the target crowd planning content. The Twitter content plan follows this principle: primary and secondary.

Main: According to your target group to select the posted content for the scarf, to make the target group or potential customers interested in and trust you.

Secondary: The content of the hundred-style blog, popular taste, can attract a large number of fans and attention.

Example: In the tea industry as an example, if the target group positioning in the business and office of white-collar people, then in the scarf content, the main content should be tea, tea, beauty, health, white-collar, gifts, gifts, health and other white-collar people concerned about the topic. Secondary content can be humorous, classic quotations, skin care, hot topics such as the mass taste of the content.

Then, based on the content to build the topic, such as # Tea, #茶人生 #, #美白养生 #, #** jokes # and so on. Later specifically for these topics to do maintenance, can play the effect of both birds!

The effect of the following figure,

B, graphics and video, visual impact of enrichment

I think we all know that the plain text is definitely not illustrated. If you have the conditions to add some video that is more rich and persuasive. This is easier to be forwarded! No picture does not matter, make up a beautiful picture can also drop, because people like beautiful things. The following figure:

C, emotional marketing, between the lines of personalization

Do micro Bo We have "personality", personality is not only reflected in our scarf interface, but also in the lines. To open Taobao sellers, Weibo can be said to be one of our customer service tools, we can use it to communicate with customers. In the process of communication we must let the customer feel that he is a client is God, not a machine. Sometimes there are trade disputes that can be settled amicably from this.

In the early days if you do not have the exchange of customers, do not idle, we can go to browse, comment on other people's scarf, and even to use your knowledge to help others solve some related problems is also feasible.

For example, tea shop owners, in addition to tea, some may also do electronic albums or electronic magazines and other things. So the people who like this kind of thing also meet our target group, because my target group as long as white-collar, sit in the office, these in the daily work can not leave the computer person all may be my customer. So we can use the spare time to search for related such a scarf, such as good at an electronic magazine album software, then I will go to search the software name. Then there will be a lot of related scarf content. At this time, we as long as the corresponding to see the scarf answer is, even if the other people have no problems, but also can give someone to say hello, have a common hobby not afraid of no topic chat. Pay attention to each other, as time passes, you are friends. Later asked him to help forward the scarf or by the way to do advertising is small.

There are a lot of tips on how to post a scarf, so no more. We can go to see: "When Taobao combined with micro-blog detailed Tencent Weibo marketing way" This article has a detailed method.

3: The scarf active degree

About the blog Active degree, the network spreads the method to have many, some fans up to dozens of W, the others one hour hair a scarf, day 10 fishes. And each of the reprint rate is very amazing! Of course, we small sellers, no influence and Word-of-mouth certainly cannot compare with them. Early in the time we do the scarf, fans have not been to 1W before, we suggest that we do not send ads. The micro-Bofa mind to do well, slowly raised. So when the fans reach 10000, they can basically send 1 ads a day. Now we send 2~6 every day of the original high-quality scarf on it.

4: Golden Time Regular hair Weibo

Hair scarf time also want to grasp well, this and on Taobao control baby shelf Time concept is the same,

Its main focus is 10:30 A.M.-11:30, 3:30 P.M.-5:30, Evening 8:30-10:30. In these several times to release promotional information, these times people, at this time has been busy with the hands of things, there is idle time to pay attention to micro-blog, so as to attract more attention of target users Oh!

At the same time, we can use some of the scarf timing function to release the scarf, and some tools can also bind multiple scarf platform, send a number of other Twitter platform will be the same moment, if the timer with its regular release, then you can save a lot of time oh. But also can keep the scarf active degree, let our fans never run the ticket.

5: About forwarding and commenting

Because the scarf is a real-time communication tool, emphasizing interactivity. So we have to do in addition to the above points, but also the right amount of forwarding and comment on some of the fans content. It is stone to add comments when forwarding. Of course, the content of the comments can not be perfunctory, since to comment on the review will be done, at least you can ensure that this scarf forward, someone will be from your content to turn out! In addition to commenting on the fans of the scarf, you can also go to the comments on the hot news. Real-time hot news to see people will be very much, but also a hot fan of the fans Oh. Example below:

The last thing to say is, do the promotion to learn to adhere to, do micro-blog promotion to insist on. Do not only do micro-blog promotion to adhere to, do anything to stick to the end to see the dawn of Victory! The tide is in the sand, the remnant is king! In addition to adhering to, we have to learn to innovate, other people's methods can be used as a reference, their own analogy, you can surpass others! You're a bit more successful. Of course, that sentence, the basis to play in prison. The premise of innovation is under the condition of stable foundation. Both do perfect, we step by step Sina Weibo, will no longer be unreachable! Today, I am a rookie, experts, please advise more, thank you. This article from how to open shop in Taobao http://www.mytopshop.cn/talkshow/, I QQ81778330, thank you!