Teach you ways to promote social media

When the holidays arrive, the social media is incredibly active. The company is naturally aware of this and has become a major marketing model through social media promotion. Look at the data for 2011 years:

• Products promoted through social media, of which up to 66% per cent were purchased in Friday.

52% Social media users want to buy branded goods they trust.

80% users want to buy through the brand's official promotional campaign.

• Customers recommend a gift purchase rate is more than twice times the average commodity.

61% Online shoppers choose their products through social media.

Thus, social media has become the reliance of electric business enterprises. Commodity sales, business survival is a big one on the one hand depends on social media promotion.

Every weekend, companies begin to bombard social media. A large number of activities such as pay attention to forwarding lottery, forwarding discounts, @ Friends group purchase. How do you keep your merchandise in Pao social media? The following 5 options will help you, hoping to get your sales up and down:

1. Enhanced interaction

It is a serious problem for each brand to respond to only half of the comments. Data show that 80% of users are excited when they receive an official response, leading directly to the purchase. If brand officials actively interact with fans, 28% of users will lose their sanity because of "special care", and buying becomes necessary. Arranging professional social media promoter to monitor every move of social media, to mingle with fans, to aggressively promote goods, and to bring about a surprising brand influence and profit.

2. Using the "association"

Connect all social media to each other, the official website what the most troublesome, users do not want to repeat the registration, and record a lot of account password. Now, the major websites, forums have launched the use of QQ, micro-bo, everyone login function, and even a key to share, comment synchronization and other functions, the promotion of commodity information really like the surging river. More than just online connections, offline relationships can also bring surprises. It is rumored that a Brazilian retailer will display the number of its Facebook followers in real time through led signs, with the number of fans linked to the launch of sales of goods such as rockets.

3. Respect the brand

If you are selling high-end goods, do not like Wal-Mart that farmers every day to get a horn shouting a big sale. To pay attention to the promotion of the object, if blindly to promote only the brand positioning will be reduced. High-end goods must have a high posture, put on a look to buy do not buy. There is also a point, the product promotion time lag, do not think every Friday bursts of 15 mail to users can bring significant results. Brand awareness and the cultivation of loyalty is a process, in the promotion to feel like and customers in love, when dense when sparse but entangled not to appear time fault.

4. Easy to share

If you are unable to send customized product information to different customers, make sure that it is easy to share (a key to share what is necessary), and perhaps the product information you send to the customer will be recommended to the appropriate family and friends. Remember in the message built-in "attention" button, the title should be short to cordial, but also with the official website link. Details will have an unusual effect.

5. Email is not obsolete

Although social media has become a vital part of E-commerce, email is still the most effective and direct way to promote it. The survey showed that 96% of the marketing staff believe that e-mail is still the killer of E-commerce promotion, which generally through e-mail to promote a great success. Of course, email also needs to be combined with social media to achieve better results. Send emails to users and direct users to social media and official websites via email. Then you can see that orders are rushing in at lightning speed.

No matter what your holiday social media merchandising program is, be sure to treat your customers as true love and bring them happiness. Kiss, are you happy? When the user is being held on the day inexplicably will pay. Sears Chief marketing officer Ian Gomar said: "Our goal is to fill the eyes of users, social media, communications channels, or supermarkets, we are everywhere." ”

Small knitting to come, the individual is very disgusted with advertising flying across social media. Look at all kinds of friends keep forwarding a variety of merchandise discounts, lottery and other information (there are many false information), and sometimes even a page of content half is advertising, those special love to turn to advertising friends also turn to special diligence ah there are wood! and I micro bo a clean sky.

Article Source: FastCompany