Technology companies to "change 4" fight for tickets and the surrounding market

DoNews July 4 (Reporter Zhang Lin) "Transformers 4" released simultaneously in June in the world, triggering the largest summer box office boom. This is not only a revelry in the movie entertainment market, but also an excellent marketing opportunity for technology companies. Whether it is a movie ticketing platform or e-commerce companies, are actively involved.

Data show that "Transformers 4" the first weekend at the box office exceeded 500 million; as of now, the film has approached the box office 1 billion. At the same time, the cinema analysis based on the film trend that the final box office "Transformers 4" is likely to exceed 2 billion, breaking the "Avatar" set by the record of 1,378.7 million total box office seems to have no suspense.

Internet booking platform: expand the theme of promotion

"Transformers 4" hot, all theaters are happy to see. At present, only Beijing, "Transformers 4" in Wanda, Jin Yi and other cinema row were more than 25 games per day. The major cinema dare to large-scale film reason, it is precisely Taobao movie, ticket network and time network such as Internet booking platform for its introduction of the big traffic.

Taobao movie only as an example, Taobao movie and more than 1,000 cinemas launched a large-scale promotional activities, including the "Transformers 4" ticket pre-sale, half price on Saturday and cheap prepaid spike. These promotions have also received very good results. On June 28, Taobao's one-day advance booking code reached 110,000.

In addition to Taobao movie, the sales performance of other online booking platforms such as Ticket Net, Time Network and Guevara far exceeded expectations. The sales of mobile products represented by Cat's Eye and Pull-Hand Movie Bursts also continued to be pushed Rise.

Although the promotions launched with the online ticketing system have brought a lot of traffic. However, the major cinemas are obviously not ready to meet the flow of preparation. Huge traffic dragged down the site's online booking system, the morning of the 27th, Wanda, Jin Yi and other cinemas have varying degrees of system paralysis, the official website APP are unable to provide seats, ticket service. The main reason for this is undoubtedly the traffic brought by the Internet booking platform.

E-commerce website: "Change 4" around the hot products

The heat of "Transformers 4" drove the sales of related products, mainly related to the toys and performers' peripheral products.

It is understood that in Taobao, Jingdong and No. 1 stores and other e-commerce platform, a large number of Transformers toys are marked with "Transformers 4" "exclusive sale" label, in order to attract buyers. At the same time, the toys sold on these e-commerce platforms are more likewise similar to those in "Transformers 4". According to Hasbro said, the current sales of the product online about 200 pieces per day.

In addition to toys, Li Bingbing wearing black clothing and the folding fan also started selling. Open Taobao, search for "Transformers 2 with the money," the words, there will be a large number of films and products, including the actress's light pink vest, jeans and folding fans. Stores are not only the products around the protagonist as a business opportunity, selling online, and even supporting the clothes, accessories also come up for sale. As the play flashed through the supporting roles Song Qian, Zou Shiming, their clothes have also been labeled as "Transformers 4" with the same paragraph label to sell.

Jingdong also ingenuity stand on the perspective of family watching movies, by "Transformers 4" to promote their own digital devices such as projection.

Microblogging: audience sharing, discuss the main battlefield

In fact, the fourth is closer to China than the previous three "Transformers." The film not only includes Chinese actress Li Bingbing and Han Geng, but also takes part in Hong Kong. In advertising, Chinese brands began to use the implantation method to enter the movie. Therefore, compared with the previous, Chinese audience for the release of "Transformers 4" more attention.

Weibo search data show that as of now, there have been 13.56 million and "Transformers 4" related to real-time microblogging. Content coverage of actors, shooting locations and advertising and so on. At the same time, Sina microblogging people topics, # Transformers 4: Extinction topic # # Internet users up to 455,000.

Most users are concerned about the "Transformers 4" storyline, but for the Hornets, Optimus Prime and other protagonists. They think the Hornet "sprouted," while Optimus Prime is still full of leadership. The Transformers 4 official movie Weibo launched Optimus facial expression has also been the user favorite. (Finish)