Ten e-commerce website rules

[E-commerce website ten easy-to-use rules] 1. Users do not need to register can be purchased directly; 2. Registration to be simple; 3. Tell the user where they are; 4. To make users feel safe; 5. Order confirmation; 6. Search function; 7. List related products; 8. Action button; 9. Avoid hidden costs; 10. Let the shopping cart can be seen at any time.

E-commerce sites are increasingly competitive, and although you may be selling the best at the lowest price, the user experience is just as important . For e-commerce sites, ease of use is to make the user as fast as possible And simple to complete the purchase, sometimes, a small change brought great changes. Originally told about the e-commerce website 10 usability rules.

1. Users do not need to register to buy directly

Many companies like to let users register, but the registration process is too lengthy, especially for those who patronize the temporary, forced registration will scare them away.

Allow users to add goods directly to the shopping cart, before the settlement, in addition to provide a registration option to facilitate their next purchase is a very effective way, at any time to understand, to achieve sales more than collecting a bunch of e-mail address more valuable.

2. Registration should be simple

How much information do you want your registered users to give you? Perhaps the better, but in fact, you do not need that much, and you may actually need only one email address and one password. Use email addresses as your username whenever possible, because usernames are easily confused and email addresses are unique and easier to remember.

3. Tell the user where they are

The breadcrumb navigation bar is a must-have for any large e-commerce site where users need to be aware of where they are currently and what to do next, otherwise users will feel dazed and give up halfway. In addition, the breadcrumbs navigation bar can also help users to freely back and forth, in order to modify the previous operation when needed, if the breadcrumbs navigation bar is not easy to achieve, then you at least identify each step of the operation, such as the first Step / a total of four steps.

4. To allow users a sense of security

Users are very concerned about security, especially when they need to enter a credit card number, you need to be at a premium when they purchase it, and to let them know that you will protect their security and privacy, the best way Is to deploy SSL on the site.

Order confirmation

Confirmation pages are necessary for the ease of use of an e-commerce site, allowing users not only to confirm the content of the previous actions, but also to keep users from inquiring about you due to uncertainty.

A valid confirmation consists of the following three sections:

The last step in order processing, allowing users to confirm, the confirmation page should contain all the necessary information, order summary, total price, shipping information, and order cancel button.

Once the order is confirmed, the user will see the order confirmation information as well as the order number, which can be saved and printed.

At the same time, the order confirmation should be emailed to the user.

6. Search function

Any e-commerce website needs a visible search box at any time, the user can filter the results, the search function allows users to better find products, to provide a more enjoyable experience. If you have a wide variety of products, search should support filtering by category. Allows users to search by color, size is a good way to go, in addition, you can also allow users to customize their search results, such as how many results per page.

7. List related products

If handled properly, listing related products can lead to cross-selling. For example, when purchasing electronic products, the user can list accessories such as batteries and cables related to the product and Amazon proves that the method is very effective.

8. Action button (Call-to action button)

Do not underestimate the power of those action buttons. Buttons like Add to Basket, Sign Up, and Billing can increase your turnover and ease of use. To make these buttons appealing, you need to think carefully in terms of fonts, colors, wording, location, etc. The buttons should be large enough to be clear and the colors should contrast with the background. In terms of wording, "add to basket" should be used instead of "buy now", which will scare away some users. Consideration should be given to using localized languages. For example, U.S. users are more accustomed to adding to the shopping cart while British users are accustomed to adding to the shopping basket. If possible, IPs can be used to differentiate between customers' sources to provide different localized languages ​​for users in different regions.

9. Avoid hidden costs

Hiding costs is more outrageous than anything, and it's definitely about the price, tax, courier, and the deals that are available to the user, and as soon as possible, people like to know what they need before adding them to the shopping basket how much is it. If you find a lot of extra money before settlement, they will give up the order and will not come back.

10. Let shopping carts visible at any time

The shopping cart should be visible at all times and should float above the right. So users do not have to scroll the page to browse the goods and the total price. To better reflect ease of use, users should be allowed to modify, add, or remove items at any time. The "Billing button" should be placed directly in the shopping cart for quick and easy access.