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people who surf the internet rarely shop online because it's a bit unfamiliar to them, or they're not accustomed to this seemingly simple way of shopping. If you are a business website operator, you must find ways to build up their confidence in online shopping to make them think that online shopping is a pleasant experience in some way. Next, we will talk about how to convert the site's traffic to the 10 essentials of profit.
1, diligent work
This is the only way to success, the Golden Law of success is also applicable to the operation of the website.
on the network, the company and the individual is in the same starting line, we can often find that a high school students to create a personal site than many of the company's website better. So, on the web, no matter how good your plans and ideas, you have to work hard to cash them, otherwise, time is relentless. (in general, big companies need to invest a lot in building websites, but almost any successful company case can tell you that lower costs come from higher productivity.) ）
2, the correct market positioning
in general, if you can promote a product through printing, this product can also be promoted on the Internet, and the same promotion can be achieved.
of course, you must exclude products that must be tested to make a formal purchase, because the customer clearly cannot get a strong perceptual knowledge of the product directly from the printed product or the Internet. These perceptual knowledge include "touch, taste, smell and hearing".
in fact, people who can surf the internet generally have personal computers, so selling computer-related products on the Internet will result in better sales performance. Relevant statistics show that the turnover of computer-related products ranked third in the whole network transaction. (turnover ranked first for the car, ranked second for the book.) ）
at the same time, some high-end consumer goods, if the promotion of the Internet can be effective, may also be able to get a certain market, because the Internet people tend to be more affluent and have a better knowledge background.
here, it must be stated that more important than product type positioning is market positioning.
in real life, the regional nature of the market is very obvious.
For example, people often go to more recent places to buy daily necessities, although this place is not a lot of daily necessities, and the price is not cheap.
but on the internet, the regional nature of this market is almost non-existent. Market segmentation will be done in full accordance with the relevant laws of the Internet.
all companies that want to succeed on the Internet must find niche markets that are right for them. One of the reasons we find that many small businesses eventually become big winners on the internet is that they make the right market position.
3, website quality and professional
we will often see the printing of exquisite catalogues or ads, when you repeatedly see those printed catalogues or advertising of exquisite printing products, I believe you will more or less to the relevant products form a goodwill, even if you do not buy, it is inevitable that these products to form a certain degree of recognition.
Good, now talk about the design of the site, I believe you will agree with this statement: The site's page is like "paperless print."
this being the case, we will come to a conclusion: sophisticated and professional website design, as the production of fine print, will greatly stimulate the consumers (visitors) the desire to buy, on the contrary, your company provides products or services will not give consumers (visitors) leave a better impression.
4, leave the convenience to the visitor
if you want to motivate your visitors to buy your product online or use your paid service, then you have to create a convenient channel for them so that they can get all the information they want, remember: do not set any obstacles in this channel, any forced visitors to register the formalities should be omitted as far as possible.
give some simple examples:
Add a quick navigation bar to the top or left of your Web page, and many people are accustomed to exploring your site in this way; a simple return button will definitely make your site look friendlier.
5, more candid
There is no need to hide something from your visitors, including your name, phone number, mailing address, address, and so on.
you have to prove your honesty to others so that other people think your product or service is authentic.
all your efforts will ultimately win customer loyalty.
6, emphasizing service quality
you must use as many opportunities as possible to convey to your visitors a message that the products and services you provide are first-rate and do not cause any trouble to the customer, such as in the maintenance of the product or the technical support of the service.
when you receive a message from a customer, please reply quickly, which is mentioned in almost all articles, and the customer's letter is more precious than gold.
since you will eventually reply to all your clients ' letters, why don't you do it right away?
7, promote your website
Excellent site also needs to be complemented by successful promotion.
use search engines, reciprocal links and other methods to vigorously promote your website, with targeted banner ads will greatly improve the visibility of the site.
8, should pay attention to is the turnover, not the click-through
does your site have millions of page visits? If so, congratulations.
The question is: how much traffic has finally turned into sales?
Perhaps you should pay more attention to financial statements than to the counter of a page.
At present, online consumption is still a "risk" for most people, but there is a very interesting and advantageous phenomenon, almost all successful online consumers will be happy to tell their friends about the consumption experience.
In addition, network marketing is still in the "infancy" period, so, for most companies, this is a good time, there are a lot of market space waiting for a conscientious person to find.
9, website update and revision
often update the content of the site, and regularly to the revision of the site, not only conducive to the development of the site, you can always maintain the interest of visitors to the site.
here, provide you with a simple solution to keep the site "fresh".
a list of updates on the homepage of the site and often scrolls through this list to make the entire site look "vibrant".
10, Internet borderless
on the Internet, there will never be a lack of potential demand, customers are ubiquitous in every part of the world, so the requirements for Web site promotion personnel is: Thinking mode of "globalization."
