The analysis of the propagation locus of "How millions application is tempered"

The whole effect of "how millions application is tempered"

"How millions application is tempered" has been published for one weeks, the overall results are good, by many people's appreciation and affirmation, of course, there is no lack of criticism of the voice. The most important thing is that this article does have an impact on a number of mobile internet practitioners, at least for the new mobile Internet to provide a clearer industry introduction, to achieve the purpose I think. After some rough statistics, this article has more than 6,000 browsing times, of which my netease blog browsing Times 3006, is recommended to NetEase technology home, NetEase Blog Science and Technology Channel home. The PDF version of the download number of 1000 times, but also by the @ Some of the Internet, @ Lei Feng, @ The Internet, the point, @web20share, Chinaz and other network media reprint. The browsing effect of the network media can be counted as follows:

Due to limited time, only a number of relatively large network media statistics, to illustrate the "millions application is how to make" the overall influence. Below, I would like to focus on the dissemination of the track, share some communication strategies, hoping to help some people, but also welcome you to comment more, and I explore various ways to promote.

Second, "How Millions application is tempered" the transmission track analysis

1. Blog Traffic this week

2. Dissemination of memorabilia

December 11 Night

"Millions application is how to refine the" appeared my NetEase blog, the article synchronization in my microblog release, a little response.

That night, in the micro-recruitment internal group, the Pearl River delta pm Exchange a mass of propaganda news, seems to have gone unanswered, there is no echo;

December 12

In the morning, with 8W fans, @ Zhoujinzhen forwarded my microblog, causing a wave of small-scale forwarding;

Pro before work, forwarding Micro Bo and @ their own internet friends, invited onlookers, again appeared small-scale forwarding, the overall evaluation is good.

The day Blog browsing volume of 481;

It feels like writing a long article when the idea that there is a blank, there is a market, find information is not so simple, to prepare a lot of things, write when you want to do five years of production and operation of the matter, the first draft is not imagined good, to find the target audience. Article out of the street after found that the user does not accept, so start looking for a relationship to push, and strive to find their own target audience. Find the target audience, the reflection is good, but did not expect good, so began to reflect the whole process, summed up the following points; In short, the road is long, experience is still shallow, do not write all-inclusive. There is: The key time who is very important to you.

December 13

@ Some things of the Internet finally reproduced the text, and according to the content of the article in the release of two micro-blog, a total of 80 times, the article was relatively large affirmation. A bit of lack of confidence I finally a little believe that "millions application" is the line.

That night, @ Zhoujinzhen by downloading the micro-disk PDF version of the way to help me publicize, the PDF version of the download volume increased more than 300 times, and nearly 80 people share the PDF version of how the application of millions is tempered.

The mood of the day: finally to own the article has the confidence, the feeling is worth everybody to see, is useful.

December 14

Article in the @ Internet some things are affirmed, summon up the courage to the article recommended to inspire me to write "Millions application is how to refine the" This article @tinyfool teacher, get @tinyfool teacher's microblog forwarding. @tinyfool Teacher's forwarding is one of the key points in this paper.

@tinyfool forwarding, by the Lei Feng Net See and reprint, is the second reprint of the text of the network media.

Then I pushed the article to the @ NET, @ Sterling Silver v.

December 15

The article began to explode, @ Internet of that thing reprinted this article, and Web20share reprint this article to trigger other network media and independent blog forwarding, including 86PM, Chinaz and other influential network media, independent blog.

And another key point also appears: NetEase Science and technology editor will my article recommended to NetEase Science and Technology channel Home, NetEase blog Science and Technology Channel home page, bring very rich flow. Later, I secretly wondered if it would be the @ Sterling Silver v Recommendation? This is not validated.

December 16-December 18

The article continues to be recommended by NetEase technology, to obtain a relatively rich flow.

3. Weibo propagation trajectory

All along, I wrote the article is through the way Sina Weibo spread, the effect is better, so deliberately analyze the spread of micro-bo track, is conducive to carding the dissemination of this process.

According to the analysis of the micro-blogging tool "Looking for micro-blogging triggers", the key points of Weibo transmission are: @ bad guys (10,000 fans), @tinyfool (18,000 fans) and three key points in @ Zhoujinzhen (80,000 fans).

4. Summary

Finally, based on the results of both, I sorted out the key propagation trajectory of how the millions application was tempered.

Whether it is to carry out blog promotion or product promotion, is to follow the "product to force, promote only to give the force" objective rules. As an example of how the millions application was made, its success was laid down from the beginning of the topic, why? Because when I choose the topic, I think of the following reasons: First, the mobile internet is very hot, and at least a few years of fire, and secondly, the Geek Park, "how the millions application of the" The hot topic of the lecture has proved that such an article must be popular; at the same time, in the process of contact with many engaged in the application of the promotion of peer, many people are just entering the industry, the urgent need to quickly understand the profession; Finally, I am doing the operation of the app, also often in some PM group, is more grasp this topic. It is based on the above points that I decided to write this article. When I publish my article, I go through several stages:

First, the water test stage. The article to some acquaintances, the industry friends watch, to understand the real situation of the article.

The second is to carry out small-scale communication. For example, some things to the Internet to contribute, micro-BO spread and other techniques, to obtain a certain amount of browsing, but also to further understand the user response, to see the article in the industry's reputation.

Third, recommend to the opinion leader. When I was small dissemination of knowledge that this article does get a lot of people's identity, but also a certain reputation, and decided to recommend this article to some opinion leaders. including in the dissemination process played a key role in the Tinyfool teacher, @ Zhoujinzhen, Internet that point, Tianya Sea Pavilion, there is I admire the sterling silver.

The last step is to do the homeopathy. As a result of the work, so finished three steps after the hand. No longer do too much promotion, let the article naturally spread.

Third, "How Millions application is tempered" thinking behind

L The promotion cost behind the millions application

@ bad guys in Weibo forward this article when I put forward a more acute problem: Millions application behind the promotion costs.

When it comes to the theme of promotional costs behind the millions application, this week, I have a deeper understanding of this topic. In fact, whether the forum activities or the application market in the pay promotion is to attract more people to use your application, but can keep the user depends on the application itself. such as NetEase news, its outbreak phase is V1.4 version, the first several versions are in the optimization application. And then continuously through NetEase's own resources to promote, to attract the original Web end users to use. But NetEase news products through the rapid iteration of the way to form the outbreak point, naturally fire up, become a number of application market rankings. Because if you do not put NetEase news in the first few, users will feel that your application market is not professional.

Meanwhile, as more and more people participate in the mobile Internet, next year's promotional costs will certainly soar. In particular, some large-scale application market, such as 91, Android Market, Jifeng Market, pea pods, and so on, certainly in the first month of 2012 began to rise in prices, or about 30%. At the same time, a number of start-ups will collapse in the years to come, especially if there is no financing or background products. If your product is not good enough, please give priority to product issues, because the product determines your future promotion, determine whether you can retain users. If your products belong to the Red Sea market, the competition is very fierce, only two roads: hit the money circle users or micro-innovation, differentiated development. In fact, everyone knows these truths, and they are very clear, just to remind you here.

In addition, the example I mentioned earlier, the majority of success, but the failure of very few. In fact, the example of failure is more reference. I personally recommend everyone to pay attention to the 1.5 of the product transformation, muttering from Micro Bo to sign in, and then hope to become a life service application, and then to the current "Pushpin" mode, time and again the product transformation, and again and again the failure, it is worth us to learn, to reference. Sometimes, success is really a probabilistic event.

L about the next article

After writing "How the millions application is tempered", I intend to study the operation behind the knowledge. I do not know whether this topic will be popular, but I personally feel that the content of the operation has many worthy of reference, in the study will be the first time to share with you, I hope you can continue to pay attention to me.

Some people will ask me: "You are not a student, how can you have so much time to study these things?" I'm here to respond: I just use some of my spare time to do research that doesn't affect my work, and these studies help improve my ability to work. This idea should be influenced by @ Zhoujinzhen, which really determines your future is not within eight hours of work, but eight hours of time. It's no harm to learn more while you are young.

Thinking about the last week

Originally, this article should release "Millions application is how to refine into" after one weeks to launch, but due to the recent two weeks work more busy, can only drag and drop, even the daily micro-BO collection has not updated, a bit unworthy of everyone. If the "Millions application is how to refine the" is to talk about something on the trend, then some of the articles on millions application will pay more attention to the "Operation" on the operation. Content comes from your own work practices and observations of some product teams at regular intervals, as well as occasional research tips, such as the February launch of an article on knowledge about operations. Finally, I hope to study the development of desktop Internet, some experience and methods can be migrated to the mobile Internet, to play in the work, to promote their work. Finally, tell me some of my own plans for 2012:

Ø "micro-recruitment-I want to go to IT company" Micro Group this year's target is 150,000 members, if you want to find a higher starting point, you can join the micro-group, always pay attention to the Internet business recruitment information. Join now

Ø continues to operate the Internet daily: http://zmsdicky.sinaapp.com/regularly summarizes mobile Internet information on blogs.

Ø years later, will be in Guangzhou, Guangzhou, a mobile product operation and Exchange Salon, we can join the "Guangzhou app product operation" Q Group: 196234672 for online communication.

O of course, more programs can focus on my microblog @dicky.