The application and practice of the differential marketing in the KTV

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When we do the market, we need to understand the types of consumers, composition and their consumption patterns, so that we can make a reasonable marketing strategy layout, so that in the market has been subdivided into a niche marketing, the application and practice of differentiation.

Differentiated marketing: What is it?

The so-called differentiated marketing means that an enterprise chooses a few of the most profitable sub-markets as the target market, and then offers different products and services for different market, of course, there are different ways of promotion.

Differentiated Marketing: Application and Practice

For example, the author of the company Amoy K Nets, is a canton volume-selling KTV booking for the main business of the vertical E-commerce site. At present, KTV market is divided into traditional KTV (nightclubs, clubs), as well as the volume of KTV, as a traditional KTV, business nature is relatively strong, so it is not our K-net development direction, so we are the main focus on the volume of KTV booking.

But the volume of the KTV itself will be divided into several different sub markets, such as business-type volume of KTV, entertainment volume of KTV, student consumption-type KTV.

Then according to these different market, we can and Amoy K Network has a cooperative relationship between the volume of the sale of KTV a more detailed market division, it will be able to sell the volume of the KTV and sub-market business nature match up, so you can carry out the relevant market promotion behavior.

When we face the volume of business-type KTV consumer groups, such as Box KTV, Ppass KTV, and so on, we should focus on white-collar consumers of business entertainment, whether it is copy or pictures, and so on, all need and business type has a close relationship, can be the main push high-end beverage packages, etc.

In the same way, when we face the students ' consumption-type KTV, such as Candy ktv, pinyin KTV, we should pay more attention to the embodiment of the price, as far as possible in the text to highlight how to save more money, after all, as there is no source of income for students, the world where there is truth in, can save a piece. So we should advocate a variety of Amoy K nets unique exclusive price concessions, so that students can get a very cheap to sing K feeling.

The next is the entertainment volume of the KTV, this characteristic KTV biggest characteristic is the most common quantity sells the KTV, it does not emphasize to the business type or is the student consumption type, but is the entertainment synthesis type, for example is the good square song KTV and the Tide sinks PTV and so on, this kind of quantity Trader outstanding key point is the buffet is very attractive But a lot of people like to go, because it is suitable for the size of men, young and young, so every time before work one hours and Friday, Saturday, Sunday These times, after all, is the scheduled peak, so for such a volume of KTV, we have to consider from a comprehensive perspective how to promote, whether it is buffet cuisine, Even the box to sing K environment, there is the cheerful atmosphere of the party, even the night cat field concessions and so on, are the focus of our relevant promotion.

Differentiated Marketing: Benefits

To achieve differentiated marketing, the goal is to let the 28 law can play the greatest role, to know that 20% of the key products can affect 80% of the income, when we can put the different volume of KTV in the sub market of the most important 80% of the key factors to deal with, then we can facilitate the promotion activities, As long as we can successfully solve these problems, the different market of the volume of KTV in the relevant positioning, we can get better marketing effect.

Differentiated marketing: Positioning is very important

The right time to do the right thing, suitable sub-market with appropriate promotional techniques, a radish a pit, only when we plowing in the case, we can gradually accumulate quantity of KTV market knowledge of the relevant market, so the positioning is very important, if we put candy KTV for business-type volume selling KTV, Then when those who pay more attention to the environment, singing K effect to come here, see the full of students dressed in the appearance of consumers, then how they feel? Similarly, if a large group of students to the high-end atmosphere, located in the Pearl River New Town box Ktv opened a large balcony, and then like Candy KTV to a large pile of beer , it's going to be a lot of trouble when they pay for it.

Therefore, the volume of KTV market positioning is very important, it determines the use of how to promote marketing methods, after all, only to do things, we can get a reasonable return.

Differentiated Marketing: Expanding

When we do differentiated marketing, you can use different means to deal with the different volume of KTV market, such as the face of student-type consumption of KTV and entertainment volume of the consumer KTV, we can use micro-bo + micro-letter such relatively easy and lively marketing to carry out, after all, for the pursuit of entertainment people , what they need is a relaxed and lively entertainment party atmosphere, at this moment, let them happy perhaps is the most important thing, then we can also through the use of Meng marketing means to properly sell the Meng, so that those who like to sing K, Enjoy the exquisite buffet or love Party friends can Amoy to our K-Net brand has a certain understanding, but also like the micro-letter inside the Meng Meng text and pictures.

In the face of differentiated micro-credit marketing should do, we amoy K nets now there are many need to learn from the place, if you have any specific comments or suggestions, welcome to the micro-letter search "TAOKTV", you can see "Amoy K Net public number" and "Amoy K Net Small series" and other accounts, when you add a "small series" account, We can make a "close" contact with our little Moe, put your good ideas and our detailed exchanges, and strive to make more suitable differentiated marketing can work together, we hope that friends will be enthusiastic to express various opinions, we can get good ideas in each other's exchanges, is the so-called: Exchange an apple, Each of them gets an apple, but the mutual exchange of a thought, the double can each get two different ideas, thank you!

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