The beginning of the Chinese Network Personnel earthquake: Network literature into industrialization dilemma

After 2011 years of brewing the U.S. IPO failed, this year again launched a grand literature restart IPO road, but in this critical juncture, Shanda literature's core assets of the beginning of the Chinese network burst into serious personnel unrest. Sources said, including the beginning of the Chinese network founder Wu Wenhui led by the management of more than 20 employees to run away, prepare to finance a start, to do a similar to the beginning of a literary site, directly with the grand literature confrontation. Wu Wenhui's departure, it is possible to pull away some of the important authors of the starting point.

The starting point of this personnel unrest, the reason for this, in addition to the beginning of the initial team and the original buyers grand literature of the interests of the dispute, for the network literature industry How to develop differences is also an important fuse. What is behind it is the collective confusion that has long enveloped China's online literature industry.

Internet literature is not originated in China, but it has been carried forward by China. With the beginning of the Chinese network as the representative, China's online literature industry in the world has created a unique new business model, the author first publishes the work in the website public reading area, for the user to read freely, the user accumulates to a certain quantity, starts to charge each thousand word 2~5 cent money, the website through a set of incentive mechanism and the author shares the benefit. In this business model, the Chinese network literature has produced astronomical "literary works" and internet writers.

Through this innovative business model, China's internet companies have made "literature" a huge mass production, but if you take it to Wall Street to tell a business story, a crucial topic has never been avoided: is this a sustainable business mechanism? The things that are plentiful under this mechanism, The main ingredient in the end is literature or word garbage, there is real literary value and commercial value of the literature in the end how much proportion?

This flaw can be validated from the commercial conversion rate of online literature. To Grand as an example, over the past few years around the network literature industry has been in the entire industry layout, from the upstream of the Chinese network, to the downstream of the film companies, online games companies, but even so, can be from the grand literature tens of billions of words of original content in the film and television, online products are few. Shanda literature has been losing for years, until this quarter by virtue of the trend of the rise of mobile interconnection for the first time to achieve loss, net profit of 3.066 million yuan.

The total output of network literature is very rich and very low quality rate, this sharp contrast behind, is a encourage shoddy, hinder the dissemination of excellent culture, so that fine literature gradually eliminated the commercial mechanism. Under this mechanism, the income of websites, writers and editors depends on the reader's vote and the total number of words. So, the most popular online, the site is most willing to recommend always those who are easy to win the favor of most people's works, which led to the novels, low literature into the mainstream, who produced more money, in this competitive mechanism, the bad currency to expel good currency, want to press the ordinary logic serious writer difficult to survive.

One of the main advantages of the starting mode is the paperless and low threshold, but it also makes it more prone to be caught in the trap of excessive commercialization. Literary editors are no longer responsible for the fine carving of works, but instead focus on the commercialization of guidance, they not only guide the author how to cater to the readers taste, but also have too much authority, for commercial interests, many web site editors for intervention works ranking, vigorously promote those who hype value above their own works. This model also leads to the high point of celebrity writers, the average author more and more difficult to have the first.

The emergence of network literature is a gift from the Internet to Chinese netizens, it is closely related to the strict management of publications by the mainland market, it is hake roundabouts. In foreign countries, because of the easy publication, which makes the author and readers do not have to devote more energy to the Internet, while in China, a large number of readers and the level of the author to the Internet, and bear fruitful fruit. Sincere hope that online literature in China can come out of a healthy commercial road, not to destroy the essence of online literature at the price. If so, it would be tantamount to a road to the destruction of online literature.