The benefits of social marketing

Social marketing refers to the full mobilization of the enthusiasm of netizens to achieve the integration of marketing interaction a way. has been continuous cable engine keyword advertising, network advertising Alliance, portal advertising, SEO, etc., began to enter the enterprise's sight. But most companies simply use social marketing as a complement. There is less budget and no systematic planning. In fact, social marketing should be a more important place for Consumer-to-consumer, the main potential user of ordinary netizens. In the United States, this trend has been shown, the largest increase in social marketing in the March.

The benefits of social network marketing are at least the following:
1. Flow inlet function. Taobao, Jingdong, Uniqlo Online mall has been with Renren has launched a shopping channel "everyone Love to buy", hoping to convert traffic into users. In foreign countries, according to the compete company recently provided a survey report shows that social sharing will become the main source of traffic for major sites. Although the following is only the traffic analysis of media websites, this trend is also useful for shopping.
2. Word of mouth effect. This is the largest SNS, but also the most important role. Good use of SNS, can effectively play the role of public opinion monitoring. Spring River water Heating Duck Prophet, a shopping site praise will first spread on SNS. Enterprises to monitor SNS, but also to enable enterprises to obtain the following benefits:
3. An alternative role for online customer service. The call center system has great cost pressures on every shopping site. But in order to improve service satisfaction, it is not a cost that can not be deleted. By monitoring SNS, we can solve some of the problems of customer service.