The best publicity is not propaganda beggars and Dragons Wang Bibao to Strictly

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

QQ just online at noon, G City Tutor friends have been online waiting for me impatient, he planned a new website marketing program, want to ask my advice.

Where is skyrocketing's success?

I told him that marketing methods are always secondary, as a do-it-yourself entrepreneurial grassroots, the most important thing is to clear the direction of effort-as long as there is the right direction, perseverance, even if the pace of development is slow, and eventually will be able to go to the destination. On the contrary, it is the greatest tragedy to emphasize the speed of "diametrically opposite".

I think what he's going to do from now on is: recognize their own shortcomings, and constantly learn professional skills, enrich themselves, improve themselves, at the same time to establish brand awareness, from now on their own branding process, and constantly strengthen the brand-not only to enhance the brand awareness of customers, but also to strengthen their own brand awareness, and constantly in their own teaching practice, consciously through a variety of details to enlarge such "only my unique" brand meaning. As long as this perseverance, you will be able to become experts, beyond the experts, really create their own industry visibility-"opportunity is prepared for the people ready."

But the friends mind obviously only in their own new website idea, keep asking me how to do the site to get Baidu favor, I said, the important is not whether the site can get Baidu favor, but you need to do according to user needs to do content, this is the basis of all marketing. As long as this foundation played well, if the emphasis on "user experience first" Baidu Web search does not recommend you, only to prove its blind, for you there is no damage, because you can derive more and better marketing methods, do not have to hang themselves to the tree in Baidu.

Said, our topic has returned to the website content construction, I said: "You formerly that website is too thin, moreover with other website similar (only then is Baidu K station)". He asked me, "Where do you think I am with others?" I said, "This is what you should ask yourself, what are my characteristics, showing up on my website?"

A long while he did not make a sound, in fact, the problem is the key, any website, any marketing means, the final propagandist must ask the question is: "My characteristics, in my website (advertising and other marketing means) on the show it?"

After a while, the friend told me: "(my) feature is one-on-one and fine small class tutoring AH." I told him: "No, (according to you," a student average of less than 40 points, counseling six months after the average score of 80 points above.) The results of the parents immediately send the teacher thank-you message ' characteristics, I think you self-industry positioning is good at discovering the potential of backward students, individualized, so as to enhance their learning, change their learning attitude and even change his understanding of life, you are working in this direction! "

But a friend said: "(aptitude) learning, the new Oriental are written slogans or ads," but also to fight propaganda ads! I sighed and all the renowned experts invariably pointed out that grassroots entrepreneurs must not compete with well-known companies in the way that well-known companies do-even if these industries have the right to speak through their own control, Try to induce you to act according to their predetermined rules, and not be fooled.

Unfortunately, many people, including this friend, all naturally want to through the "well-known enterprises are good at the way to compete with well-known enterprises" and win, this used to summarize the "fifth time anti-encirclement" of the analogy of the defeat, that is, "Beggars and Dragons Wang Bibao", so that in the case of other people's resources, To succeed is a dream.

Yes, "(aptitude) learning, the new Oriental are written slogans or ads," but the learning, new Oriental for each individual users have done their propaganda it? Certainly not, so what you have to do is to turn his "advertised" into something you've always done, and your reputation will spread. Peaches and plums do not say, Seikei "(Peach tree plum can not speak, but because of their sweet fruit, it went under the road)-This is the" beggar "than the Dragon King's only correct way.

For example, it was a good thing that the Kuomintang executives didn't think their troops were disturbing the party. It must have been banned in the military regulations of the year, but only the Red Army has not only sung the "three disciplinary eight notes", but has done so as always, so the propaganda is not propaganda, the best propaganda is to practise, Do what you're advocating--that's why the Red Army will eventually be able to cuikulaxiu defeat the enemy.

Think about it, the small Red Army did not master any national propaganda machine, but bless all sentient beings in Guizhou "Red Army graves", Fujian people spontaneously molded 27 June Temple (Pla temple) but explained the effect of such propaganda, not to mention "Jinzhou that place out of Apple, the Battle of western Liaoning, it is autumn, the people have many apples home, None of our warriors are going to get it. "has become a notoriously of generations of people, this is the" in their own unique way with a strong competitor marketing "results.

This method is really very tired, seemingly also difficult to produce results-especially in the absence of results, the end of the time to insist on this, it is not easy! But this is the insistence, but played an unexpected publicity marketing effect.

Think about it, the Red Army in Guizhou in the Long march in the future of the Gilded Twilight Road, still to the masses Thewa, finally such a struggle to insist but won the unexpected propaganda effect, this from Chiang Kai-shek message "Before Zhu, Mao Bandits in South Sichuan, no disturbance to the people, have because of hungry to eat the radish in the soil, each take one, Must place copper a piece in the Earth "to be visible" lets everybody tell everybody "the propaganda effect, it even lets as the enemy manager's Chiang Kai-shek also willingly for oneself serves as the Word-of-mouth shapers!

Therefore, the real marketing effect is not propaganda marketing, but through you based on market demand for accurate positioning, consciously planning their own products, and even encountered difficulties and perseverance, take time for the road to dry out, this is a core competitiveness of enterprises-not quality services ( Quality service is only a reflection of your service product core competitiveness of the elements. That "brand is propaganda out of", "brand is by smashing money out of" view endless, many enterprises even grassroots entrepreneurs believe, embarked on the "Beggar and Dragon Wang Bibao" wrong marketing road, want to rely on a temporary propaganda planning to win, can not help but sigh.

Where does core competitiveness come from?

In answer to the question of "where is the core competitiveness of an enterprise website", Zac said: "To tell the truth, I have not seen the original content of the enterprise site to stand out ... The core competitiveness of the enterprise station comes from the core competitiveness of the enterprise, but not from the SEO. If the enterprise can produce cancer medicine, do not need to SEO, not even promote. Must excavate the enterprise product itself, cannot start from the SEO (seeks the core competition) ".

This words to all hope by marketing (not just SEO) to form the core competitiveness of enterprises, big brand enterprises (not just the grassroots of entrepreneurship, but also not limited to the site) are applicable-especially in the Chinese market unique to the "demographic dividend" has been exhausted, we must through our unique product service positioning, And in "Where is the way back, changting more short pavilion" Daily often, constantly reflect such characteristics, with their own unique value concept of service to promote, can really out of all kinds of industry "big Brother" of the obstruction, really do strong bigger.

I still believe myself before Judge: "' Jiangshan generation has talent out, each lead coquettish hundreds of years ', each time has only belong to that time of development opportunity." But this opportunity only belongs to those who do not conform to the crowd, refused to follow the industry giant "beggars and Dragons Wang Bibao" way of competition, but through their own calm thinking, according to their own standards to reshape the industry image and competition, and "strive to make their own every today's mediocre work and brilliant future successful hanging hook."

Everyone hopes that "the world who do not know June" propaganda marketing effect, but such propaganda marketing effect is never rely on marketing out, must rely on a lofty ideal, step to come out, the Red Army is the best proof (this article by Gouyn12 original starting, copyright, Wenzing, Time Stamp Digital fingerprint number: 2e5e31d9a6ea25f37caec24f816d44b19ecdf070, reproduced please link form to indicate the origin of the article http://www.gouyn12.com/wzyy/335.html).