The Blue sky, the beautiful. Boao Hotels Erhu--"Asia-Pacific Hotel Online marketing senior managers Workshop" live report

October 18, 2012, the "Asia-Pacific Hotel Online marketing senior managers Workshop" featured in small class teaching training, officially opened in Boao, in the blue Sea, from the hotel industry 15 high-quality hotels and hotels Group of nearly 30 general manager, deputy general Manager, marketing department head, revenue director, The chief financial officer and other elites gathered in Boao training base to spend two days and two nights of full and enjoyable time.

More importantly, in addition to hotel marketing, management elite, the workshop also invited to ask passers-by, Google, PayPal Company and other industry authorities to participate in training, in the picturesque Hainan Boao, staged a wonderful hotel erhu.

At this time of Hainan Boao, it is the most beautiful scenery of the year, the most pleasant weather season, the sky is very blue, the sea is very far, the coastline is very vast, the genial sunshine from the gap between the leaves, the breeze blowing, waves tapping your sea dream, left traces on the beach.

Blue Sky and blue sea, dream, equipped with two students a suite, all over the Bo ' ao to find food, constantly changing dishes of food, considerate as the VIP service of the conference arrangements-there are many hotel elite participation in the workshop, so began.

The workshop was organized by the "Asia-Pacific Hotel Business Strategy Research Center", asked passers-by Information Technology Co., Ltd. as a co-organizer, the workshop gave a strong support and achieved successful success.

As a domestic "hotel online marketing" field with considerable combat experience of the company, asked the way sent to the "Hotel online marketing" with a senior research background and theoretical depth of experts Mr. Huang and Mr. Zhang Feng, provides a practical hotel industry to meet the needs of the actual marketing of a series of courses, including "Hotel online marketing strategy of the 2 types of important models" Hotel Online marketing operation of the 4 core processes "hotel online marketing implementation of the 6 key Strategies" "hotel online marketing promotion of 8 effective methods," "Actual combat Hotel mobile internet marketing," "Hotel multi-channel online marketing," and so on, the participants received great recognition and response.

In addition, the workshop also won the world's largest search engine Google and the world's largest online payment platform PayPal Company's support, from Google's Mr. Tang Lin and PayPal, Mr. Wu Jianbin, respectively, "Google and the hotel industry Network marketing Solutions" and " Domestic Hotel How to expand the overseas source market, did a special training, Tang Lin on how to carry out search engine marketing in China's hospitality industry, Mr. Wu Jianbin explained the ways and channels to expand the overseas tourist market of China's hotel industry, and opened a new way for the development of China's hotel online marketing business.

These training instructors from the industry's top companies are not only highly theoretical, but also more practical for the real needs of the Chinese hospitality industry.

This seminar recruit students from the domestic well-known hotel group and high-star single hotel, and the hotel online marketing has a deeper understanding and research, with a strong sense of innovation, the latest marketing, management model has a greater enthusiasm, including the Royal Hotel and Resort group, bi GUI Garden Phoenix International Hotel management company, Chongqing Hua Bang Hotel, Dongguan Royal Garden Hotel, Zhanzhou Hna Xintiandi Hotel, Cosco Guangzhou Hotel, Liuzhou Kyoto Hotel, Sanya Bobrry Seaview Hotel, Sanya Belvedere Bay, Metropark Hotel, Shenzhen, Wuzhishan Rainforest Resort, Shenzhen Xindu Hotel, Sanya Zhujiang Garden, Zhanjiang Hotel and other domestic single hotel and group hotel, general manager, Deputy General Manager, marketing Director, Sales Director (manager), finance director, Revenue director and network Marketing Manager.

After two days and two nights of intensive training, not only obtained the more abundant "online marketing" theory knowledge, but also has the basic "online marketing" actual operation management skill, has become the Chinese hotel industry preliminary understanding "on-line direct selling" the channel expansion method, the more qualified online Marketing senior manager, therefore smoothly through " Asia-Pacific Hotel business e-commerce Strategy Research Center "audit, become the first batch of" Asia-Pacific Hotel industry Online Marketing senior manager Qualification Certificate "of the hotel industry managers, the qualification certificate is the hotel industry is currently the only professional certificate in the field of E-commerce.

With the end of the training, the hospitality industry's enthusiasm is still continuing, and they have published a profound view of the training courses and their effects.

The Xiatianhao from Dongguan Imperial Garden Hotel admits: "These courses are a shock to our thought and marketing thinking, if not listen to these two days of class, absolutely can't think of hotel marketing there are so many work can do, really is to open up the vision, mastered a lot of marketing methods." ”

In particular, he said: "Through this course, the students agree that we have found a lot of like-minded friends, can be in the hotel online marketing work more exchanges, so that mutual promotion and mutual improvement." ”

Yi Xian from the Guangzhou Ocean Hotel said: "After listening to the course, I think our 1th harvest is to expand our thinking, 2nd, let us master more online Direct marketing tool application methods, third, let us master more search engine optimization and overseas market expansion method, is a benefit, In the whole online marketing channel to expand the point of the clear road to us. ”

The deputy general manager of Liu Benjun from the Chongqing Hua Bang Hotel said: "Through this training to the implementation of the membership system has more ideas, in the official website construction, we also have more thinking, how to take into account the official website image display function and practicality, marketing function unification, we also found more solutions for Facebook, Social tools such as Weibo also have a deep understanding of the role of hotel marketing work. ”

But they also think, because the course time is somewhat short, many what they want to know has not had the opportunity to contact, they have not done enough, put forward to hope in the future in the "Hotel online marketing" field has more in-depth explanation. They suggested that from the second phase, the two-day two-night course should be changed to at least three days and three nights, and that after going back, we must introduce colleagues and friends to participate in training, and feel the impact of "hotel online marketing".

Therefore, "Asia-Pacific Hotel E-commerce Strategic Research Center" after serious consideration, decided, from the second phase, "Asia-Pacific Hotel Online marketing senior managers Workshop" training time to three days three nights, and will start again on November 21, will be in Boao Blue sky blue sea training base, The arrival of the hotel industry is welcomed together with the beautiful sea and sky.