The brand promotion concept of home appliance enterprises began to change, and efforts to recruit e-business talents

　According to the survey results of the first-line personnel of the market, the Pearl River Delta Household Electrical appliance Enterprises started early this year, the opening of the main three important work: one is the strategic transformation of enterprises and brands planning, the second is to recruit E-commerce professionals, the third is to prepare for the upcoming fair. Into the 35 years of transformation of the electricity industry, enterprises began to recognize the significance of the transition, confidence full of active action.

Brand promotion concept begins to change

Pearl River Delta Thousands of of small and medium-sized household electrical appliances Enterprises, which has some of the enterprise's products not only good quality, but also innovative products, such as humidifier sterilizer, such as leaf-free fan, these products are emerging small factory priority to launch the market. Early does not represent as a leader, because the company's own strength is relatively weak, can not be a short period of time in the publicity to achieve satisfactory results, in order to survive and development, most enterprises choose to work together for the major brands, so the new small household electrical appliances in the terminal to build their own brand of enterprises are

As time goes on, businesses are waking up slowly. Not only the products have characteristics of enterprises began to pay attention to the promotion of their own brands, some good quality but the product competition is fierce small brands also began to change positioning, out of the original only sales of the limitations of products. "February we have decided to have an annual meeting, this time we will invite some media friends to come in." "Zhongshan a medium-sized enterprises in charge of a year ago with the author of the promotion after the year, according to the introduction of the company's annual meeting will be based on sales promotion, and then establish and media cooperation to promote the brand of cooperative relations, and strive for more favorable media resources." At present, the number of enterprises with this awareness is gradually increasing, through the soft promotion of brand and products, which is more inclined to choose the network platform.

The Chinese small household electrical Appliances Fair will be held on March 2 in Zhongshan Huangpu, Enterprise farewell do not know how to publicize the years, the first contact promotional units to the booth coverage. "I personally prefer the online video interview during the show, often with my clients telling me that the video I'm interviewing for can be found online." "High general introduction, for them such enterprises, network video interview can let the audience fully understand the enterprise situation, enhance the distribution agents and end consumers to their own brand cooperation and recognition."

Try to recruit e-commerce talents

Although Jingdong Mall and other admission fees will allow many small and medium enterprises to express unacceptable, but B2BB2C network operating mode is they have accepted the fact. "E-commerce must be done, this year in any case to recruit the right person to be responsible." "Due to the lack of relevant network experience, the majority of business owners frankly story the feelings of E-commerce, often because they do not understand the requirements or expectations are too high to find the right person."

It is predicted that 2012 infant small household electrical appliances will become the focus of high profit products, become a kitchen electrical products after another round of new growth. Although the prospects are tempting, but the characteristics of the product itself has decided not to take the traditional channels, network sales is the ideal choice. "We focus on selling bottle sterilizer this year, and now the e-commerce commissioner is in place." "Zhongshan Lee General introduction, from the electric pressure cooker to the present bottle sterilizer, the product has been upgraded, marketing methods to follow to adapt to keep up with the trend of development."

Service Unit Consolidated Resources

2012 market difficulties and pressure still exist, from the current performance of enterprises, enterprises have enough confidence, through product innovation and management transformation to win the market, the relevant service agencies are also beginning to integrate a variety of beneficial resources to help enterprises run to win the market. For example, 20 Xin Hui Cong, 10 new home Appliances HC Home Appliance Network, this year will be in the relevant association and other leading units, with the support of China's brand Electrical appliances Industry Alliance, continue for the healthy development of the industry to play an active role in the media, while providing the most professional and effective business-to-business network trading platform, with a new service model to lead the transformation of the industry development.

(This source: HC Home power grid)

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