The business of the flash guests is to get out of the internet

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"If the commercialization of Flash technology is recorded, it is definitely a classic business revelation." "Domestic famous Flash website Flash Bar founder Shen Wei think."

After experiencing the first crazy Flash animation era and a short period of confusion, Flash groped for its business dream. And after nearly 10 years of development, its function has already broken through the rut of animation production. The application of this technology is rapidly spanning the borders of browsers, operating systems, media and even industry, extending its tentacles.

Flash technology will become an essential element of the Internet and even society, and its business legends will return to rationality. Senior analyst Liu Yang believes.

Infiltration Web Design

"In general people's impression, the understanding of flash is often still stay in the animation short film and music mv degree, but Flash can do far more than these." "Domestic famous Flash website Flash founder Shen Wei told reporters."

He told reporters, and a few years ago, flash technology in the Web design application has been more extensive, some sites in order to pursue aesthetic and interactive, and even the entire home page all with flash mode design.

"If a few years ago the help of Flash for Web pages is only a few beautiful animation, now flash technology has been integrated into the development of the entire site." Senior website Designer Ma Yuan told reporters.

But Shen Wei admits that the use of flash technology to create a Web page has a variety of shortcomings. In the user browsing, it's some of the operation is not friendly, at the same time, the Web page of pure Flash has another congenital defect, that is, can not be recognized by search engines, the effect of website promotion will be greatly affected.

Despite all the drawbacks, Ma Yuan says Flash is still one of the most popular tools he has ever made to design a website.

According to the reporter understand, as a "web-made Three Musketeers" one, Flash almost has become a web designer must master one of the technologies, and flash technology is very proficient in a number of designers.

"Because of the impact of technology such as Ajax, the use of flash has been reduced recently." But as a helper to enhance the user experience, Flash is irreplaceable. "Ma Yuan said.

He told reporters that in his recently developed project, at least 90% of the use of flash technology. In the Entertainment Product promotion website development, he himself is a lot of use flash technology.

"Flash performance and interactivity is unique, in addition to the pure text information category of the site, I can not imagine what site will not need flash technology." "he told reporters.

Watch 3G

Although almost all of the domestic flash sites are facing the loss of users, the flash guests are less concerned than before, but in the industry, Flash animation is far from the time of despair.

"I believe that the Flash animation industry will slowly improve." Senior Flash scavengers told reporters. Many of his customers, including himself, believe that the Flash animation is at hand.

Their confidence comes largely from the 3G wireless network that China Mobile is testing. For many domestic customers, the cake has kept them waiting for too long.

It is understood that, although the relevant technology has been very mature, but the current flash on the phone has not been a large-scale application, the main reasons are two: first, most terminals do not support, the second is not enough bandwidth.

In such a situation, many flash animations are forced to be converted into GIF format can barely through the way of MMS promotion, and flash games did not form a scale. However, after the 3G network promotion, the problem of insufficient bandwidth will be solved, and the terminal does not support the problem can also be customized by the operator mobile phone way to solve.

The reporter learned from the industry, in the 05, around the 3G will be a licensing rumors have let the entire industry into a turmoil. But with the delay of the 3G licence, the boom of the mobile phone animation gradually dissipated. Many companies used to develop funds have also been water drift.

"But this time unimpressed is really coming." Shen Wei laughed. The reporter learned that, although not as high-profile as the last upsurge, but operators, flash sites and flash customers have long been ready for the arrival of 3G.

February 28 this year, Flash technology owner Adobe and China Mobile Dream Network operation and service support company Aspire Information Technology Co., Ltd. announced the launch of the "Cool zone" mobile phone animation services, the industry is considered to be a breakthrough mobile phone flash market.

People predict that by the end of 2007, the number of domestic mobile phone animation, mobile gaming users are expected to reach 100 million, the market penetration rate will reach 20%. Based on the huge size of the user and mobile phone animation attraction considerations, Analysys International survey data optimistic that 2010 China Mobile phone Animation industry market size will reach 624 million yuan. Flash animations and games are likely to be the biggest winners of the feast.

Get out of the internet

While many people are exploring business opportunities from the Internet, some of the most famous flash-passengers are out of the internet and into the traditional realm.

Flash animation image of the creator of the child scavenging (Tian Yi Xin) is a veteran of the Flash, he produced Flash animation online has a huge popularity. But recently, he was trying to return to traditional media after resigning from the Shanghai Art film studio and engaging in Flash animation.

"Our studio and Shanghai SMG jointly invested 6 million yuan to make the animation-" Old stay and small stay "will be aired soon. "Scavengers said.

He told reporters that the traditional 52-episode animation in the use of a large number of flash technology, and such practices have become a common practice in the country.

"Making animations with Flash is mainly about reducing costs." "he told reporters.

According to the reporter understand, the current domestic TV animation market environment is very bad, many television stations to the animation price only hundreds of yuan per minute, and a high quality hand-painted animation per minute production costs are often more than 10,000 yuan. Flash is the best tool for many studios and animation companies to compress costs.

"Making animations with flash makes it easy to save a large number of images in a library and call them repeatedly," he said. "he told reporters. In the production process of animation, as the image of the library more and more, the production cost can be further compressed.

An extreme example is the CCTV's "Happy Inn". In such programs, the use of flash technology produced by the low quality animation per minute production cost is only dozens of yuan.

But scavengers admit that in high-quality animation, Flash animation in detail and hand-painted animation is still a small gap. In addition, in the background rendering, hand-painted animation is still irreplaceable.

"The ultimate way out of Flash animation is to get out of the Internet and occupy more media, including television," he said. "Scavengers said. The reporter learned that the "little boy" TV animation script has been completed, perhaps in the near future, this classic network image will appear on TV.

"Rogue Rabbit is not successful enough, we believe that Flash animation will eventually appear as a snoppy as the popular image." "For the future of Flash animation, scavenging is full of confidence."