The circle of friends becomes a supermarket, how the micro-trader should develop the customer relationship well

Now do not know if you have not felt that our QQ space and micro-trust friends circle into a supermarket? Almost everything is sold, what bag ah, shoes ah, clothes ah, skin care and so on, and even some supermarkets do not have in our space and friends can see, such as overseas purchasing, Wei Yan and so on.

Is this a good phenomenon?

Maybe you are doing micro-business, you will find this phenomenon is very good, very convenient. But have you ever thought that QQ space, micro-trust Friends Circle, is a social tool, the information should be social and close to the life of friends, and then more bluntly, this is to let you bask in the mood, your own troubles and so on, he is not for commercialization, from beginning to end, Tencent official has not been defined as commercial, But we gave the abruptly made to the supermarket ...

Whether QQ space or micro-letter circle of Friends, is a social platform, then you should focus on social development rather than product advertising, product advertising how to send me before the article has introduced, you can go to my room or independent blog to view.

So how do we develop social relationships?

1. Know your friends, know your customers

The so-called understanding, not to understand his character, to understand his relatives, friends and other complex relations, I understand here, refers to the understanding of his life habits, and more straightforward point, is what identity, what environment. For example, college students, then his environment is certainly the university, right, you see this obvious characteristics of the OK.

2. Know yourself

Know yourself, say is to understand what you can provide to others what? What can you offer? Instead of advertising! You have to believe that others like you because you are valuable, not that you have ads ...

3. Know your Product

Understand your product, you know what our products can do? For example: Wash face milk, can control oil, acne and so on, this is the function of products, so our publicity should enlarge the function of products, the function will be turned into advantages, the product as a solution, to solve the problem of others long acne this solution. Always remember that we are offering solutions instead of a facial cleanser!

4. Know Yourself

Perhaps you will say I repeat, in the above has written "know Yourself", how to write another. But what I want to say is, there is no repetition, the last refers to our value, here refers to our defects, how to complement the defects! Nobody is perfect, everyone is more or less, of course, I think more or less in the brain! Maybe you'll think I'm not listening, it's okay, I'm not trying to make you feel comfortable, I want you to learn to invest in your brain!

What do you like, sports, books, culture? Wait, in your free time must come to delve into what you like, so you can know the feeling of concentration, you do micro-business will focus on down, learning, precipitation, reflection!

5. Know your Customers

Ditto, no repetition, here to understand your customer is to understand your customer pain point, for example, I find agents, now want to find college students, then college students pain Point is what? want to be independent, want to make money. Right, then I will be based on his pain point to break through, it is certainly very easy to recruit agents. Or full-time moms, what are their pain points? Not enough freedom to take care of children, boredom, want to make money. Can you break it???

These points are relatively simple, but very practical, I hope you can immediately do self-reflection, of course, you can add me and I feedback your harvest, perhaps a surprise Oh!

Mei Kun Blog: www.imeikun.com