The concept of home internet continues to be hot

Hou Jiyong newspaper reporter in Beijing

The concept of home internet continues to be hot, but so far it has just been a concept. Starting with the hardware, starting with the software, starting with a single application, but did not find a way to reach the home Internet.

July 16, Alibaba announced its own unique path: full Internet service spawned home Internet. Alibaba released the same day that the home Internet service includes four aspects: First, electricity providers, magic shopping; Second, the game, Ali called the "cloud game"; third is instant messaging and social networking, that is, video chat; Fourth, services Voice access to information acquisition.

Alibaba had a lot of groping on the home internet path, which is its latest exploration in this field.

Last July Alibaba released Alibaba smart TV operating system, but also released two types based on Ali smart TV operating system, the box and smart TV. The path of this exploration is very clear, through the hardware ecosystem into the home Internet.

April 8 this year, Hangzhou Yunxi invested more than 1 billion US dollars to buy a 20% stake in Wasu Media (Hangzhou), Yunxi investors are Jack Ma, Alibaba co-founder Xie Shihuang and Founding of the Giant Shi Yuzhu people.

In addition to the number of media, Ali acquired entertainment assets include Evergrande Football, CITIC 21 century, culture China, Youku, shrimp nets, tango, entertainment treasure. So far, Alibaba has spent more than 200 billion acquisitions in this area.

The above assets are content assets. In fact, since the beginning of this year, the Alibaba home Internet path has been changed from the hardware ecosystem to the content ecosystem. This can reduce the risk: the hardware ecosystem faces more serious regulation.

July 16, sources said that the SARFT interviewed the parties recently asked to strictly follow the previous specification to implement Internet TV monitoring, supervision of those who will suspend the Internet TV business. The purpose of this policy is very clear, is to stop the downstream industry chain TV makers, hardware manufacturers and video sites, third-party applications for cross-border operations.

Alibaba has great ambition in the field of home Internet, meanwhile it needs to keep pace with the change of national policy.

Full internet service

Alibaba said Alibaba Group plans to bring family digital entertainment services such as magic shopping, cloud games, video calling, home monitoring, cloud photo albums and Ali TV assistants to all family members. In addition to Alibaba, there are number of EA , Gameloft, Glu Mobile and other manufacturers also appeared as eco-partners conference.

Aliyun game platform includes the game manufacturer Konami (Kraft) flagship game "live football victory Eleven 214"; 2K "NBA2k14"; Capcom's "Street Fighter IV: arcade version" and "Tekken vs Street Fighter" ; Time Warner Interactive Entertainment's "Batman: Achern City", "Lego: Harry Potter"; Taiwan's Daewoo's "Xuanyuanjian rumor Han cloud" and so on.

Liu Chunning, president of Alibaba group's digital entertainment group, said that in the past, client games were highly demanding for hardware terminals. Unlike cloud games, all games were run on cloud servers. Users did not need to download games before they could experience only the game console, high- Configuration of the host computer can host the "big production."

Liu Chunning said Alibaba is committed to creating "living room shopping" experience. Voice remote control is equipped with the world's first M key (magic key), Lynx, Lynx supermarkets, poly cost-effective, meow Xian students, special every day, utilities pay fees and other services. The service on the platform is shared by one key, opening special shopping at 10 o'clock every night, searching, placing an order and simply paying with the remote controller.

Video chat and home monitoring support family and family to meet with each other in the living room using video chat.

By installing the Ali TV assistant's cell phone, home users can easily access all kinds of information, content and services, such as saying "I want to see Transformers" to play Transformers for you, said "I want to buy corn oil" A shopping page appears, and the phone morphs into a gamepad, steering wheel, and "home" children and pets at any time.

In addition, Ali TV assistant also able to phone photos, videos, music wireless transmission to the TV.

Dream room living electricity supplier

Providing full Internet applications and services to home users has become a new path for Alibaba to enter the home Internet. These services include the four mainstream Internet services: e-commerce, instant messaging and social networking, games, information and content services.

Hardware exploration is Ali's initial choice of route. However, in Ali Smart TV ecosystem, some of the partners have been dreams of getting on with their bed, trying to learn Alibaba's Internet thinking and then copying Internet thinking in their own company.

Every traditional TV maker has a dream of becoming a big brother in the era of home Internet rather than a vassal of Internet vendors. Apples to them to enlighten: Hardware manufacturers can achieve gorgeous turn from hardware to the Internet.

In the field of smart TV, Alibaba's core product is Alibaba smart TV operating system, one end of which is linked to a hardware manufacturer and the other to an Internet application and service provider. If the ecosystem of hardware manufacturers is completed, Alibaba in the era of home-based Internet is similar to Microsoft in the era of PC. If the ecosystem of application and service providers is completed, Alibaba in the era of home Internet will be equivalent to Google in the era of mobile Internet.

Cheetah mobile CTO Xu Ming explain why Google became the strongest Internet company in the global market, and even the market value of Apple directly said so, the secret to do in the Android operating system, which makes Google the mobile Internet era of Microsoft.

Microsoft to build an ecosystem of OEM manufacturers alliance, while Google is based on applications and services to build ecological chain. The same thing, the final is a "hardware + software + applications and services" ecological chain. After the first application of hardware, or after the first hardware service, the two software system vendors in different times made a different choice.

After trying to defeat Microsoft Path, Ali is trying out the second path, "Google Path."

In building content ecological chain, Alibaba spent a lot of money. June 5 this year, Alibaba and Guangzhou Hengda jointly held a press release, announced that Ma 1.2 billion stake in Guangzhou Hengda Football Club. After the transaction is completed, Alibaba 50% stake in Guangzhou Evergrande Football Club. In January this year Alibaba shares CITIC 21 century, holding about 54.3%, cost 1.2 billion Hong Kong dollar; March, Alibaba acquisition of 805 million US dollars for the culture of China 60% stake in April; Alibaba to 12.2 billion purchase of Youku Potato 18.5% stake; the same month, Ma, Shi Yuzhu invested 6.536 billion yuan to acquire 20% stake in the number of media.

March 20 this year, the US mobile video chat service provider Tango announced a new round of financing 280 million US dollars. This round of financing Alibaba Group as a leader in investment 215 million US dollars, Tango original investors to invest the remaining 65 million US dollars. Tango's greatest significance is the home Internet: PC Internet Age instant messaging is chat, mobile Internet era is a voice chat, home Internet era must be a video.

Some people commented that the acquisition of Tango Alibaba is burning the South Pole, which means entering Tencent headquarters. This is a misunderstanding. Tango is a clear path along the cliff, steal the dark, to seize the next high ground.