The core of the electrical business

E-commerce to operate is not also like the martial arts have "sunflower treasure" such cheats? In fact, E-commerce is a legend of martial arts, most of the current successful electric business enterprises have their own cheats, these cheats outsiders will not know, of course, experienced friends may be from these big guy's a recruit half-style, Carefully study his use of martial arts routines, we will often discuss the exchange of some not much use of the moves, we do not talk about those unique martial arts and tricks, but we discuss the core of the operation of the electric business

First of all, what is the fundamental of electricity business?

What is the essence of e-commerce? It can be said: "is to move products to the network to sell, to provide people with more shopping options, a more convenient shopping environment, relying on it technology and logistics to form a different from the traditional marketing channels of the new shopping environment"

The electric dealer's core also came out:

1, products (products are your core competitiveness)

2, Technology (technology in the today has been blurred, because there are big guys in the provision in improving, have the government in support)

3, logistics (or the big guy in the play, but logistics there are many content is we can go to improve and operate drip)

4, service (this is definitely the key to the hidden sound of your growing up, service for the king of the era you have special services?)

Someone said for me this is not the flow, no promotion, no SNS, this is how to call the core of the electrical business, do not hurry to wait for me to slowly, the Phantom Road-Beautiful Journey (Presario) is not to fool everyone!

And to solve the above 4 problems, you will need someone to complete, and eventually return to the source team, you have a good martial arts cheats, but also to have the right people to practice Oh! The team is a very complex process, but I have to have a team of E-commerce must have a lead brother, As in ancient times, like the door to have the kind of teacher apprentice that kind of feeling, more humane, more by the way of deeds.

Now is the time to witness miracles, because the following content may change your life

1, Product

I use a store to do a specific analysis (the same is true for small businesses)

From the store's treasures, we can see that this brand is marketed on the web for 88 products, and from the small category of products we can hardly see his focus and secondary points, there will be a very big problem is the primary and secondary is not clear, there will be operational interference, when everyone will be small direction is not clear, we combine "hero "Star" "explosion" these three words to think about, electric commodity brand operation you must first think of their own point of entry, and this point must have the appropriate products to do the support will be done very plump, and you want to be very plump must be the framework to support, or else will wrestle.

This is the brand slogan,

This is the focus of his store recommended products

Product Classification and the introduction of key category products

From this example we analyze his deficiencies, and then I dream Basalay about how a successful electrical trader is going to locate the product.

Before the product is fixed, the first thing that the operator of the electric operator wants to think about is where our topic is, relative to others, what are the advantages we have,

What's the best way to optimize your product?

The electrical business enterprise to the product generally divides into following several big market department

Star PLATE: Mainly focus on the promotion of products, there are price advantages and to help attract the attention of the product, the product itself conversion rate is also good, that the Philippines has several products in this area, but he these products are divided into different categories, in the horizontal classification or vertical classification, He has no way to put his strength on a fist, he is not a potential.

He has some deficiencies in the product structure:

The breakdown of key categories is not clear, do not determine their own products to focus on one of the points to promote

Not differentiated between consumers in order to cater to the needs of different consumers: the same product in different forms

Products can not guide consumers to maximize purchase: According to the physiological needs of product classification

The focus of the product structure is not reasonable, if the flower to create key leading products may appear in the store digestion, there is no good link marketing products, the same will produce customer unit price is not ideal: different products to meet psychological needs

For a long time no new products shelves, stores do not have the metabolic function, product line distribution is too wide, and the number of categories of products: life cycle control

No mention of the topic of attracting the core people.

From the Feili clean product structure, Feili clean product development, product layout or spent a lot of thought, its products in the function, the product itself, the selling point, positioning is full of kungfu drops, but as an e-commerce he still on the following needs to optimize

1, guide marketing (shopping malls will generally do the following three things, guide you express purchase your fancy things, and then recommend you must also buy a matching product, incidentally introduced new products, high profit products)

2, Product characteristics Refining

3, the importance of grasping the need for physiological needs

4, highlighting the hidden psychological needs

5. Product gas field

6, stimulate the purchase desire

7, SNS

So what can be done to bring the electricity business?

1. Improve conversion rate

2, to bring repeat purchase and natural flow

3, accumulate the number of members

4, will form the core concept of Word-of-mouth marketing

Packing this is the most passable place for Feili Jie, which has already severely restricted the pace of its electrical business.

Several other major products of the factors we can not see, I do not comment, but from the above thought map we know that the electrical business products more complete a thinking route, because the Xmind is not a pro version of a lot of features do not, so the picture is simple also let send friends understanding.

Now I'm starting to analyze the Dream Bazaar

Dream Bazaar Product Positioning you look carefully, in fact, his positioning is a root can be found, he started with women's clothing to open the market, and in the women's clothing he put emphasis on the European and American ol style, do quite a fine

See no: Lace, leopard, cotton, this is his women's products at this stage of the main demand point, more than 10 brands, each brand has his different product structure, different consumers, different needs.

The segmentation of the consumer market dream Bazaar can be said to have done the limit, brand who is the focus of the brand, who for the second focus, who to foster the brand who for the market to test the water, he was quite clear and clear, and each brand in the face of consumer demand in the group they are also very clear,

Look at his choice of key categories----underwear He chose plump, and then we see how his underwear is to practice the fullness of this selling point, but to create eye-catching topic points.

A-c the followers of the pale teacher you know the drop, women know more, they are stimulated by this desire? It is obviously very difficult, the most main still have accessory products to send, rational throw aside?

1, A-c stimulates the human gland hormone, 2, revolutionary ... Highlight the technical, this one Bielo

3, an instant liter cup, immediately let a woman's chest big, have a ditch has the peak of life also self-confidence, tomorrow chasing her Shige sea

4, sexy, leopard grain double sexy, the most important drop is the picture and lace, the hidden demand of the discovery

5, 98 yuan, such a good product only 98 yuan, the value is not worth, value, value you do not, still thinking ah, give you the same charming underwear, you still not single, then you are not a poor person, or a man. Oh, this is before I was a child to sell peddler used tricks.

Do not do too much analysis, lest send to say that I am in the Dream Bazaar to advertise, in fact I and it half cents of relations have no.

Said here and verified my top idea, hehe!