The death of cloud storage

The subject is a bit of a gimmick. In fact, I mean: The independent cloud storage service provider, is not far away from death.

This is because Dropbox acquired the "good news" from the Seattle music service website Audiogalaxy. Many people feel that Dropbox may have to enter the online music store and broadcast business, but is that really good news? If Dropbox doesn't have to lower storage prices and raise free storage, if Dropbox's enterprise storage services make money, will it go into the so-called "cloud music" market by acquiring a stream of streaming music to the web?

Is it progress or retrogression from allowing people to store and access all of their own data, to let people store and access their own music?

Take a look at another "big news" that took place in Dropbox in September – a partnership with Facebook. Users can bind their Dropbox account to a Facebook account and then share documents and data from Dropbox directly to Facebook friends. But why Facebook?

If you look carefully, you'll soon understand that Facebook is the only one without its own cloud storage service in Apple, Google, Microsoft, Amazon and Facebook, and only Facebook really needs Dropbox.

The sticking point is right here. Cloud storage services have "sunk" to the operating system level, which is your future hard drive to seamlessly share data between different devices and even different software.

You log in to the iphone App Store, Google play, the Amazon Kindle and Microsoft Windows store IDs, and the IDs of data synchronization and sharing that you store in the cloud, and more and more, the habit of synchronizing data via itunes or SD cards is going into history.

It allows you to rely on cloud storage, which is highly adherent to the operating system and the giant's platform. I wasn't a Google drive user, but when I found out I had to download Google Drive driver when I had to sync files with Google Docs documents, and I had a lot of files and data to share in my ID, I had to download it-- Then I found out that Google Drive is actually very useful. And if you're a user of Amazon's international account, you've probably already realized that you've just bought an ebook on your PC with your Amazon Prime and immediately discovered that it's already in the "magical" experience of your Kindle Fire.

These are, at some point, a stand-alone cloud storage provider that cannot be brought in. There is an alternative paradox: you might really want those files to belong to you, not to Apple, Google, Microsoft or Amazon, but after the documents, music, photos, and videos of your Apple, Google, Microsoft, and Amazon IDs generate, consume, and share the data, The data itself is inherently more dependent on one or more platforms than on an independent cloud storage provider.

Can users easily move or erase data synchronized on Dropbox? Of course I will! Because Dropbox is a tool that only comes to mind when synchronizing data. Will you be able to easily delete data on Google, Apple and Amazon? I'm afraid not, because that's a big loss.

See, just because Dropbox doesn't try to master, analyze, and "consume" your data as the Giants do, your reliance on it is less serious. This trusting, but not trustworthy, relationship is vulnerable to the giant's attempts to connect the operating system to your data through cloud storage.

Dropbox has become another plumber.

Recently Dropbox is further reducing the price of paid storage and lifting free storage space from 2GB to 5GB. But it seems that Google, Microsoft and Amazon are doing it. Recently, Google and Amazon launched a fierce price-reduction battle against personal cloud storage, by 25% and 30% respectively. But what about the two largest data mining and analytics companies in the world, even if the price drops to 0?

But it's different for Dropbox. Every drop in price means that it has been blocked on the way to make money, it has to be at the enterprise level service, and even to develop a music service to look for opportunities. And at this point, when Jobs tried to buy Dropbox, the phrase "What you do is a function, not a product" is more fulfilling.

Dropbox has never been a "cloud storage" product, and it's not even a "cloud computing" product. Whether Apple, Google, Amazon, or Microsoft's cloud storage is essentially cloud computing-it requires a lot of synergy, processing, and even consumption of your personal data, but Dropbox is not. It is even more vulnerable to its content-handling and synergy than its relatively small, or even smaller, rival box (a cloud-collaborative enterprise Service tool) and Evernote (a personal and corporate cloud memory storage and processing tool). Dropbo really only supports simple file sharing, but it's far worse than box, Evernote, Google, and Microsoft when dealing with a slightly more complex business, online collaboration, tagging and retrieving file content, and integration with more Office tools.

Dropbox is now just a cloud store rather than a cloud company, and while its sync capabilities are amazing, think of a pinch of sweat when it comes to supporting the value of more than 6 billion dollars.

(Responsible editor: The good of the Legacy)